Before Spotify, we had the MP3 blog. ✝️🎧 We investigate the chaotic rise of Bloghouse. We break down the era where Justice, Uffie, and A-Trak blurred the line between indie rock and electronic music. We expose the "Wild West" of the internet—the Hype Machine era—where music was shared illegally, photos were taken with flash, and the "drop" was distorted, not polished.
1. The Distorted Sound: It wasn't EDM. It was punk. We analyze the production. We discuss the Ed Banger Records sound—compressing the bass until it sounded like a guitar. We explain how artists like Justice rejected the clean perfection of techno for a gritty, sweaty "rock and roll" energy that defined the mid-2000s.
2. The "Blog" Ecosystem: The algorithm was a human. We expose the tech. We discuss the role of MP3 Blogs (like Gorilla vs. Bear or Hipster Runoff) and The Hype Machine. We explain how this decentralized network of tastemakers allowed tracks to go viral globally without a record label, predicting the influencer economy of today.
3. The Cobrasnake Era: If you weren't there, you didn't exist. We explore the aesthetic. We discuss the photography of Mark Hunter (The Cobrasnake), who captured the "Indie Sleaze" look (American Apparel, messy hair, sweat). We analyze why this raw, uncurated vibe is making a comeback as Gen Z rejects the polished fakeness of Instagram.
The full list of sources used to create this episode can be found on our Patreon under https://www.patreon.com/c/Morgrain