Tech, Travel, and Twang!

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Welcome to a journey into the heart of destination marketing with industry trailblazer Josh Collins. Discover the art of captivating travelers through owned media channels, the unsung heroes in the rise and ebb of platforms like TikTok. As we unpack the PESO model, you'll learn why a solid foundation in owned media isn't just a good practice; it's essential for the resilience and consistency of your brand's message. You won't want to miss our deep dive into how balancing presence on popular platforms with strategic investment in controlled channels can future-proof your destination's marketing efforts.

Email marketing may sound like a blast from the past, but prepare to be surprised. Josh Collins and I reminisce about campaign successes, offering actionable insights into nurturing your email list, avoiding the snares of co-registration lists, and the power of personalization. This chapter is all about leveraging timeless tools in innovative ways to foster growth, even when your budget doesn't stretch to the flashy new digital trends.

Finally, let's talk strategy and the future of travel. We'll show you how to tailor your destination's allure to varied audiences through technologies that bridge language barriers and enrich user experiences. With a peek at travel trends on the rise, like the growing appeal of multi-generational trips and the impact of personal referrals, you'll understand the importance of a growth mindset in this ever-evolving industry. Josh's insights, mixed with a dash of unconventional thinking, just might inspire your next groundbreaking marketing move. So, join us as we explore these exciting opportunities, and let's shape the future of travel together!

Connect with Josh and stay in the loop on his Organic Growth Machine on LinkedIn!

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The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/

 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130
🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV
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We're unpacking how a team can not just survive but truly excel in a remote work environment! Shedding light on the autonomy and trust required to foster creativity and productivity outside the traditional office. As we navigate through our agency's own journey of wholly remote operations, we share how flexible hours and geographical freedom are reshaping the way we work and live. And, for those who think out-of-office means out-of-sync, we're ready to bust those myths wide open, showing how passion and teamwork can flourish far beyond the confines of the cubicle.

Looking for a behind-the-scenes peek at the hottest industry events? Get ready for an exclusive scoop from the tourism summit in Vegas and the DMA West conference, where the future of Destination Marketing Organizations takes the spotlight. We'll be talking tech trends, the delicate balance of media strategies, and the quest for authentic, purpose-driven work. Plus, don't miss our upcoming conversation with Josh Collins and the big reveal of our transformation services supporting local talent and businesses. If you're seeking that "kick in the pants" to catalyze your professional drive, tune in and get your regular dose of disruption courtesy of our daily newsletter.

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The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/

 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130
🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV
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As we usher in a fresh professional season, the spotlight turns to the exciting transformations within Destination Marketing Organizations (DMOs) and agencies. Spring break isn't just for kids—it's a metaphor for the rejuvenation and innovation brewing in our industry. We spill the beans on how fostering cross-generational mentorship and harnessing the fresh perspective of younger colleagues can energize and retain talent. So tune in, and let's embark on a journey that marries the evolution of business with the authenticity of our personal interactions, proving that motivation can indeed spring from the most unexpected of places.

-----------------------------------------------------
The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/

 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130
🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV
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Have you ever encountered a hurdle that seemed insurmountable, only to turn it into a beacon of hope for others? That's exactly what Lorraine Woodward, our esteemed guest from rentABLE, did with her personal battle with muscular dystrophy. Her creation of an accessible vacation haven is not just a triumph over adversity but a testament to the resilience of the human spirit. Together, we explore Lorraine's journey, from the initial challenges faced by her family while traveling to the broader mission of making short-term rentals a welcoming space for everyone. This heartwarming exchange reveals the transformative power that personal experiences can have on entire industries and the communities they serve.

Traveling with a disability shouldn't be a game of chance, and our latest episode underscores the strides being made to ensure it's nothing short of a guarantee. Venturing into the depths of the short-term rental landscape, we uncover the innovative research leading to certifications and filters that empower travelers with diverse needs. The episode delves into the collective efforts to enlighten both rental providers and the disability community, breaking down barriers that range from misconceived attitudes to inflexible architecture. Join us as we celebrate the vital role of education in propelling the industry forward.

Joy and personal fulfillment often take the backseat in our pursuit of success, but not in this conversation. We wrap up with a reflection on the essence of finding happiness in every endeavor, whether it's reshaping an industry or simply cherishing life's small victories. This episode isn't just about the progress in accessible travel; it's an invitation to embrace joy as a guiding principle in all aspects of life. Tune in for a profound discussion that will leave you inspired and eager to attend the upcoming DestiCon event, where these themes of inclusion and happiness will unfold even further.

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The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/

 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130
🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV
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Here's a little secret: the journey to authenticity isn't always an easy one, but oh boy, is it worth it! On our latest episode, we delve into the power of self-expression and self-love with Alethea Crimmins, a social media maven whose unapologetically authentic persona has garnered viral success. Alethea recounts her personal experiences, from overcoming her fear of judgment to fully embracing her true self. She is a living testament to the transformative magic of being completely, unapologetically YOU. Trust us; her passion is infectiously inspiring!

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The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/

 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130
🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV
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Matt Rocha and Jenn demystify the world of AI. It may be new tech, but is it really? Don't miss the amazing tips and tricks they get into that can jumpstart your use of AI programs in everyday life!

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The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/

 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130
🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV
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To celebrate World Tourism Day, Jenn chats with Vivian Mur, who brings 30+ years of tourism, sales, and marketing experience.  Join us for this special episode with two veteran tourism executives.  In true Tech, Travel, and Twang fashion, they cut it up and talk everything from emerging trends to AI (of course!)

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The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/

 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130
🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV
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Tech, Travel and Twang gets seriously spooky! Dark Tourism brings something different to mind for everyone, and it can be a fun or grim experience. Jenn and Kristen speak with the author of A Guide to Dark Attractions in the UK, Leon McAnally about how all types of dark attractions affect their respective destinations as well as visitors. 

Join the wait list for Leon's new book! https://dark-attractions-uk.mailerpage.io/

-----------------------------------------------------
The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/

 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130
🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV
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Are you a certified geek in the streets if you use AI tools in your biz or agency?  Jenn and Kristen from Destination Innovate commence in an engaging, if not somewhat colorful conversation about getting your ducks in a row and dropping that chip on your shoulder in everything from tools to tech!

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The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/

 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130
🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV
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Did you know that Americans spend 1/3 of their time consuming audio?  Quite possibly the future of advertising is EAR.  Join us as we chat with Alex Tran from the iHeartMedia group about how this titan is changing what you think about audio advertising.

-----------------------------------------------------
The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/

 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130
🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV
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Have a topic you want us to cover? Want to be a guest? Let us know! 
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