Megacaps including Microsoft, Google and Amazon have been getting creative with how they’re poaching talent from top AI startups. Google with Character.ai, Microsoft with Inflection and Amazon’s faux-acquisition of Adept. They hire away prominent founders and talent and cut a deal to license technology… without actually buying the startups. It’s a playbook that skirts the regulatory crackdown on big tech dominance, provides an exit for AI startups struggling to make money and allows megacaps to pick up the expertise needed in the AI arms race. But while big tech might think they’re outsmarting antitrust enforcers, they could be playing with fire. 

 

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