If you’re an MSP owner, marketer, or tech pro who also loves Star Trek, this conversation is for you. Learn how to apply Starfleet‑style clarity, storytelling, and optimism to your business, get a peek behind the curtain of Trek productions and cruises, and discover new podcasts and documentaries to deepen your fandom.

This is the crossover episode every techie Trekkie has wanted: an honest, funny, and insightful look at how Star Trek directly shapes marketing, MSP leadership, and community building. You’ll hear stories and perspectives you simply can’t get at a typical tech conference.

Takeaways: 

• See how Star Trek’s optimistic, problem‑solving ethos can shape the way you run an MSP or tech business.
• Learn how to build marketing roadmaps around a clear North Star goal, inspired by Voyager’s drive to get home.
• Understand why character‑driven storytelling (like Picard in “Inner Light” or Data‑focused episodes) makes your customer the hero.
• Hear candid, funny stories from Trek conventions, cruises, and behind‑the‑scenes production days.
• Get a rare origin story of how a “Microsoft Word expert for a day” became a 15‑year Trek insider and beloved convention figure.
• Compare the culture and format of Star Trek conventions with traditional tech conferences—and why lobby‑bar conversations are the great equalizer.
• Explore how new production tech (LED walls, remote workflows, digital delivery) changes actor experiences versus the messenger‑and‑typewriter era.
• Gain perspective on AI’s impact on Hollywood, from auditions to crowd scenes, and what that might signal for tech and creative industries.
• Hear strong, nuanced opinions on Discovery, Strange New Worlds, the Kelvin movies, and the future of Trek storytelling.
• Discover new Trek‑adjacent content to check out: 455 Films’ documentaries and The Decon Chamber podcast.

Links from the Show: 

• Decoded (marketing firm): https://www.decodedstrategies.com/
• Software To Go: https://www.software-to-go.com/main.php
• 455 Films: https://www.455films.com
• The D-Con Chamber Podcast: https://thedconchamber
• Star Trek: The Cruise: https://www.startrekthecruise.com
• Coalition (Chase Masterson’s anti‑bullying / anti‑hate organization): https://www.popculturehero.org
• The Subtle Art of Not Giving a F*ck (book): https://amzn.to/4j2KXmq

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo 
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire 
• Item License Code: 7X9F52DNML

SHOW INFORMATION: 

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast