In a world where reality consistently disappoints, tech visionaries have finally unveiled the ultimate solution: creating a second version of everything that exists only in computers. Welcome to the era of digital twins, where every physical object gets its own virtual mini-me that’s smarter, more efficient, and significantly less prone to embarrassing malfunctions during important presentations.

--Support TechOnion: Help Us Create Digital Twins of Tech Industry BS!

Enjoyed this digital dissection of digital twins? Consider becoming a virtual twin of a TechOnion supporter by donating actual, non-virtual money to our cause. Unlike digital twins, we can’t survive on data alone—though our writers have tried subsisting on nothing but Red Bull and industry buzzwords with mixed results. Your support helps us maintain our perfect digital replica of journalistic integrity in an increasingly imperfect media landscape. Donate now, before we’re forced to create a digital twin of our website that’s just a PDF of “Who Moved My Cheese?” with the word “blockchain” inserted every third paragraph.

This episode is based on an academic research paper titled: "

You can read the article on Linkedin(https://www.linkedin.com/pulse/starting-customers-why-role-customer-ikigai-business-success-simba-lcxkf/?trackingId=AiNkopQjQ6GcM7n9zq%2Bfuw%3D%3D)

This episode was inspired by a tweet on X (formerly Twitter) about DeepSeek, the new AI Chatbot from China.

One of my best yet episodes, what do you think about AI? Hype or a World Changer?

Read the article on Linkedin(https://www.linkedin.com/pulse/ais-concorde-moment-why-hype-crash-burn-simba-mudonzvo-sog4f/?trackingId=O2KHIOWgRqWiev1c1ZsA1A%3D%3D)

I enjoyed creating this episode. Hopefully it helps you look at marketing on the internet in a different light.

-Simba, author of Clickonomics.

Clickonomics is not your typical marketing book!