Telecom Reseller / Technology Reseller News

“You’re not trading your customer in for a commission,” says Eric Tuttle of Intermedia Cloud Communications. “With our C.O.R.E. model, you own the customer relationship, the billing, and the long-term value of recurring revenue.”

In this Technology Reseller News podcast, Publisher Doug Green speaks with Eric Tuttle of Intermedia Cloud Communications about why ownership and recurring income are more important than ever for MSPs navigating economic uncertainty. Intermedia’s C.O.R.E. (Customer Ownership Reseller Model) gives partners control of billing, pricing, and first-tier support—creating “stickier” customer relationships, predictable monthly revenue, and stronger long-term business valuations.

Tuttle also highlights the importance of Intermedia’s partnership with ScanSource, where partners benefit from consolidated billing, financing options, and dedicated support. With ScanSource’s loyal partner base and reach into adjacent markets such as security and point-of-sale, Intermedia is seeing new opportunities beyond traditional UCaaS resellers.

From powering major retail brands like Sephora to enabling MSPs and VARs to diversify revenue, Intermedia positions itself as the solid choice for channel partners who want both flexibility and ownership in today’s competitive UCaaS space.

To learn more, visit www.intermedia.com

“Instead of a three- to five-hour compliance task, we’ve reduced it to a 10–15 minute review.” That’s how Mark Vange, CEO of Autom8ly, describes the company’s breakthrough in helping carriers and enterprises solve the growing complexity of 10DLC text messaging compliance.

In this interview with Doug Green, Publisher of Technology Reseller News, Vange explains how Autom8ly’s AI assistant, Autumn, streamlines the approval process for messaging campaigns. Today, any business that sends SMS—from yoga studios to automotive shops—must submit detailed compliance forms. Errors often mean rejection, resubmission, extra fees, and delays. Autom8ly’s platform guides businesses through the process, generates compliant sample messages, checks required URLs, and ensures proper opt-in/opt-out language—dramatically raising first-pass approval rates.

Beyond approvals, Autom8ly also provides real-time monitoring to prevent “campaign drift,” where approved use cases slip into non-compliant territory, risking fines as high as $1,000 per message. For operators and resellers, this not only cuts costs but accelerates time-to-revenue and reduces risk.

Autom8ly, a Cloud Communications Alliance (CCA) member, positions itself as a partner to carriers and large resellers, integrating its compliance automation into back-office systems in as little as 30 days. Vange stresses the company’s philosophy of “cooperative AI”—solutions where automation accelerates throughput while keeping humans in control.

To learn more about Autom8ly and its AI-driven compliance solutions, visit autom8ly.com.

“We eliminate CapEx, embed Zero Trust by default, and lower TCO by 30–40%.” — Niraj Singh, Chief Business Development Officer, Nile

Niraj Singh, Chief Business Development Officer at Nile, joined Doug Green, Publisher of Technology Reseller News, to discuss how Nile is redefining enterprise networking with a consumption-based, AI-driven model built for telcos and MSPs.

Unlike legacy vendors that sell hardware, licenses, and bolt-on security, Nile delivers Networking-as-a-Service (NaaS) with:

100% OpEx, no CapEx — fully consumption-based pricing

Campus Zero Trust built in — isolating every user, device, and app to stop malware propagation

AI-native automation — real-time telemetry, anomaly detection, and self-healing networks

Lifecycle management included — upgrades, patches, and RMAs fully covered

Nile backs its model with a four-nines SLA and money-back guarantee, a rare commitment in enterprise networking.

For telcos and MSPs, the impact is significant:

Reduced churn by embedding in-building networks alongside connectivity

Higher margins thanks to lower TCO (30–40% savings over five years)

New revenue streams through bundled, end-to-end secure services

Improved NPS with guaranteed reliability and simplified operations

“Telcos often compete on commodity connectivity. By partnering with Nile, they can deliver end-to-end SLAs, differentiate services, and retain customers,” Singh explained.

Learn more at nilesecure.com.

“We are now branding ourselves as the trusted infrastructure supporter of AI,” says Scott Eaton, Sr. Director, Partner Management at Lumen, in a conversation with Doug Green, Publisher of Technology Reseller News, during ScanSource Partner First.

Eaton explained that Lumen, built on the combined legacies of CenturyLink, Level 3, Savvis, and Global Crossing, has transitioned from its telco roots into a technology company focused on powering AI with bandwidth and infrastructure services. Through solutions like wave services, DIA services, data centers, and rapid routes, Lumen provides the backbone for enterprises facing high-intensity data demands.

At Partner First, the company highlighted its long-standing partnership with Intelisys, now part of ScanSource, where it has operated for over 20 years in an agency model of recurring commissions. Eaton emphasized that Lumen enables resellers to expand beyond equipment sales and deliver complete customer solutions—moving from “mailbox money” to strategic recurring revenue streams.

To simplify adoption, Lumen and ScanSource provide partners with API-driven quoting and ordering tools, training, and field engineering support. This ensures that partners can more easily engage in infrastructure sales, which Eaton described as essential for AI-era growth: “From an AI perspective, it’s all about the data… and the high bandwidth requirements to support it.”

Eaton noted that partners at the show are eager to learn how to get started, educate themselves, and go deeper with customers. He encouraged resellers to leverage both Lumen’s resources and ScanSource’s support teams to accelerate success.

For more information, visit lumen.com.

“Press 1 is dead. If you haven’t integrated AI into your core telephony stack, you’re on the path to obsolescence.” — Andy Abramson, Founder & CEO, Comunicano

In this conversation with Doug Green, Publisher of Technology Reseller News, Andy Abramson—32 years into leading Comunicano—explains why legacy, menu-tree IVRs are being displaced by SIP-native AI and real-time voice agents. The result: faster resolution, lower latency, and human-like interactions that finally match the urgency of today’s callers.

What’s changing

SIP ↔ AI interconnect: Direct SIP trunking into AI (e.g., OpenAI) turns agents into callable endpoints—simplifying deployment much like early CPaaS did.

Network path matters: Zero-hop/HD direct connectivity (e.g., CarrierX/Found/freeconferencecall.com) and Cloudflare’s global edge for WebRTC cut jitter, packet loss, and delay—feeding cleaner “robot food” to AI.

Voice that sounds human: Advances in neural voices (e.g., ElevenLabs) raise comprehension and comfort, improving CX outcomes.

Tool orchestration made simple: MCP/agent frameworks (e.g., Anthropic-style tool calling) connect CRM/ERP and data sources without brittle middleware.

Who wins, who loses

Winners: UCaaS/CPaaS and AI-forward CCaaS that treat AI agents as first-class endpoints; telcos bundling AI with SIP routing and data plans; high-volume enterprises offloading Tier-1 to real-time AI.

At risk: IVR-only vendors, low-end CCaaS, and speech-to-text middleware that don’t adopt AI—“adopt or die.”

Why it matters for MSPs & channel partners

The migration path is here now: swap tree-based IVR for NLP-driven, real-time voice agents, integrate with existing stacks via SIP, and monetize AI minutes + memories.

Business impact: shorter handle times, higher first-contact resolution, lower OpEx, and fewer abandoned calls—especially for customers calling with urgent needs.

This episode includes a slide presentation outlining the end of menu trees, the SIP-AI architecture, and four go-to-market “wins” for carriers, UC/CPaaS, CCaaS, and large enterprises.

Learn more about Andy’s work at comunicano.com (one “m”) and his commentary at AndyAbramson.com and on LinkedIn.

“All those companies are going to one box. One box is the way to go.” — Robert Garry, Founder, The POTS Box

Robert Garry, founder of The POTS Box, joined Doug Green, Publisher of Technology Reseller News, to discuss how his company is helping partners tackle the nationwide POTS replacement challenge.

The POTS Box delivers an all-in-one device—router, ATA, battery, and portal—manufactured by Data Remote. Designed for life-safety and specialty lines often overlooked in VoIP migrations, the solution supports fire alarms, elevators, fax, door access, and blue light phones. Features include flexible backhaul (broadband or cellular), 24–48 hours of backup power, enhanced lines that eliminate jitter and false alarms, and a management portal for proactive monitoring and alerts.

Working strictly through the channel, The POTS Box offers three engagement models: white-label programs with branding and billing support, hybrid models with shared responsibilities, and agent programs that pay commissions for referral-only partners. Nationwide support, sales enablement resources, and 24/7 customer service further strengthen the opportunity.

“MSPs and partners who once avoided telecom lines now have a clear path to revenue and customer stickiness,” Garry said.

The podcast also includes a slide presentation illustrating product architecture and partner benefits.

Learn more at thepotsbox.com

“Thanks to AI, voice is becoming sexy again.” That’s the clear message from Stijn Nijhuis, CEO of Enreach, in a conversation with Doug Green, Publisher of Technology Reseller News.

Nijhuis explains that partners and SMBs across Europe are now asking the same urgent question: how can AI transform the way businesses communicate, especially through telephony? Enreach, a Cloud Communications Alliance (CCA) member, is answering with its “smart contact” proposition—a combination of telephony, UCaaS, and AI platforms built specifically for SMBs.

Unlike enterprise solutions scaled down, Enreach has developed AI-powered features from the ground up for small businesses. At the center is Shomi, an AI assistant that replaces traditional voicemail with real-time transcription, scheduling, prioritization, and even spam filtering. For SMBs struggling with labor shortages and customer service pressures, this enables efficiency and accessibility—letting them “be in two places at once.”

Nijhuis emphasizes that this isn’t about chasing hype. Enreach has been developing its AI platform since 2020 and is now seeing strong demand as partners seek to deliver measurable productivity gains, not just incremental cost savings. “We don’t just want to compete on price,” he notes. “We want to help partners create real value and engage directly with CEOs by solving staffing and growth challenges.”

For ICT partners, the opportunity is significant. Enreach’s AI-integrated UCaaS and mobile services enable resellers to differentiate in a commoditized market, expand their value proposition, and strengthen long-term relationships with SMBs.

To learn more about Enreach, visit enreach.com.

"We do the hard stuff so our partners can go sell." That’s how Brian Cuppett, Senior Vice President of Specialty Technologies at ScanSource, describes the company’s newest announcement: a broadened partnership with Zoom.

In an interview with Doug Green, Publisher of Technology Reseller News, Cuppett detailed a new resale agreement that allows VARs and partners to transact directly through Zoom’s marketplace—expanding beyond the agency model that ScanSource has offered since acquiring Intelisys in 2015. The move opens doors for partners to choose the best fit between resale and agency models, while also combining licenses with physical devices such as phones, headsets, and video collaboration tools.

The announcement was made at ScanSource Partner First, where partner response has been immediate. Cuppett said many are eager to shift select accounts from agency to resale to recognize top-line revenue on their books. He tied the deal to a broader company goal of raising recurring revenue from 20% today toward 30–50% in the next few years.

Cuppett also outlined ScanSource’s Cisco Blueprint program, part of its Evolve initiative, which guides partners through Cisco’s upcoming 360 program changes. “We want our partners ready to execute when Cisco’s program takes full effect in early 2026,” he explained.

The conversation turned to AI, where Cuppett stressed that ScanSource is playing both offense and defense—educating partners on how suppliers like Cisco are using AI to fight cyber threats, while also pointing to innovations in network monitoring, collaboration quality, and even noise-cancellation features like HP Poly’s acoustic fence.

“AI is not just a technology trend—it’s a way to solve real problems for customers,” Cuppett said. He emphasized ScanSource’s role as an educator and enabler, ensuring partners can capture opportunities without getting lost in vendor complexity.

Learn more at www.scansource.com

“Our charter is to make it easy for our partners to add,” says Ansley Hoke, Senior Vice President of ScanSource’s Integrated Solutions Group (ISG).

In a conversation with Doug Green, Publisher of Technology Reseller News, at ScanSource Partner First, Hoke outlined how the newly launched ISG is designed to help partners expand their technology stacks, increase margins, and enter new markets with less complexity.

The ISG brings together software, services, and next-generation products—from connectivity and deployment solutions to robotics, AI-driven worker safety software, and private cellular networks. At the show, ScanSource unveiled LaunchPoint, a dedicated team within ISG focused on scouting and scaling emerging technologies such as smart carts, drones, robotics, and AI applications.

Hoke emphasized that ISG is not just about introducing new products but also about enabling services-based revenue models. Through simplified onboarding, enablement resources, and flexible deployment and billing models, partners can more easily add recurring revenue opportunities without being burdened by complexity.

A key showcase at Partner First was ScanSource’s Smart Warehouse Solution, which integrates advanced technologies like robotics and AI with core warehouse systems. This “smart series” approach provides a blueprint for partners to expand into vertical markets by layering innovation onto existing infrastructure.

Importantly, ISG supports both current and new partners. For organizations not yet working with ScanSource, Hoke highlighted the company’s dedicated onboarding team that helps accelerate engagement and adoption. “We just want to make sure that we are an accelerator engine for them to grow,” she said.

For more information, visit scansource.com and explore the Integrated Solutions Group section.

“To boldly go where no SIM has gone before.” That was the theme at the Advantix booth during ScanSource Partner First, where Ansley Hoke, Senior Vice President of ScanSource’s Integrated Solutions Group (ISG), joined Doug Green, Publisher of Technology Reseller News, to discuss the company’s expanding role in wireless connectivity.

Hoke explained that Advantix, now part of ScanSource’s ISG, is the multi-carrier wireless connectivity arm of the business, designed to help partners extend connectivity beyond the four walls with WAN-enabled devices. Through ScanSource’s distribution facilities, partners can provision physical SIMs or eSIMs directly into devices, kit them, and ship them to end customers—streamlining deployment and reducing friction.

The integration of Advantix into ISG reflects ScanSource’s commitment to delivering recurring revenue services and enabling partners to compete more effectively in the growing mobility market. With Advantix’s always-on, multi-carrier SmartSIM technology, end users are assured seamless connectivity regardless of carrier or coverage area.

To simplify adoption, Advantix provides a full suite of enablement resources and training videos, alongside a revamped website to support partners with onboarding and activation. As Hoke emphasized, “It is really seamless on being able to onboard quickly and get the activations working out of the box.”

For more information, visit scansource.com or explore resources directly at advantixsolutions.com.