Telecom Reseller / Technology Reseller News

“Shadow AI is real—60 to 80% of employees are already using AI at work, whether it’s sanctioned or not.”

That’s the wake-up call from Vinay Goel, CEO of Wald.ai, in a new Technology Reseller News podcast with publisher Doug Green. Goel explains how Wald.ai is helping enterprises and MSPs enable AI safely, in an era when sensitive data is routinely—and often unknowingly—pasted into public AI assistants.

Wald.ai acts as a real-time secure proxy between employees and large language models, identifying context, masking sensitive data, and then rehydrating responses—ensuring no trade secrets, HR issues, or financial plans ever leave the company. Unlike traditional DLP, which only catches names or payment data, Wald.ai detects and protects the 85% of sensitive content that standard tools miss.

The company’s recent partnership with TD SYNNEX and availability on the Google Cloud Marketplace gives MSPs and channel partners a fast track to bring AI security to their customers. For MSPs, Wald.ai is positioned as a simple, self-service platform with no heavy learning curve—plus bundled access to leading AI models like ChatGPT, Gemini, Claude, and Grok without separate agreements.

Goel highlights early adoption in regulated industries such as finance, healthcare, and law, but emphasizes the platform’s horizontal value: “Every sector has trade secrets worth protecting, from supply chains in manufacturing to product roadmaps in tech.”

Learn more at wald.ai

“Giving back has always been in our DNA,” says Wendy Thacker of ScanSource, reflecting on the company’s growing commitment to community engagement.

In an interview with Doug Green, Publisher of Technology Reseller News, at ScanSource Partner First, Thacker shared how ScanSource is scaling its Impact 360 program, originally launched in Greenville, South Carolina, to new communities across the U.S., including South Haven, Mississippi, Dallas, Texas, Sacramento, California, and Tempe, Arizona.

The initiative takes a 360-degree approach to student and family support, addressing education, food and clothing insecurity, physical and mental health, and enrichment experiences. Through hands-on engagement, more than 150 partners, employees, and family members have already participated in activities ranging from fall festivals and classroom takeovers to healthy eating demos.

A highlight of this year’s program was the involvement of Thomas Kearns Elementary School students, who designed and painted footballs that will be showcased at Dallas Cowboys Stadium. The winning design, selected through a social media contest, will earn the entire class an ice cream sundae party.

ScanSource’s efforts are supported by the ScanSource Charitable Foundation, which has contributed over $22 million to communities since its inception. To help others replicate this success, the company created a community playbook that provides project plans, budgets, and best practices for building impactful local programs.

Thacker emphasized that ScanSource partners, suppliers, and employees all play a critical role: “Helping create impact for others in the communities where they work and live is very important to us because they’re part of our extended family.”

For more details on ScanSource’s charitable work and to download the community playbook, visit scansource.com.

“Using Viirtue’s Vibe platform gave me a $3,000 a month raise.” That’s how one partner summed up the difference of moving from costly billing systems and third-party dependencies to Viirtue’s all-in-one white label platform.

In a new Technology Reseller News podcast, Doug Green speaks with Dan Rosenrauch, CEO of Viirtue, about how MSPs can unlock higher margins, keep customer ownership, and simplify operations by embracing white label VoIP instead of reselling a retail UCaaS brand.

Rosenrauch explains that Viirtue’s signature Vibe platform is more than billing—it’s quoting, taxes, number porting, provisioning, CNAP (Caller Name Presentation), compliance, and automation—all included at no cost. For MSPs, that means avoiding the hidden drain of 3% revenue-share billing fees, which he calls “like paying interest on your own money.”

With over 200,000 users already scaled on Viirtue’s infrastructure, MSPs can deliver geo-redundancy, E911, QoS, and Stir/Shaken compliance without heavy engineering overhead. Rosenrauch emphasizes that today’s most successful MSPs are packaging VoIP with cyber, MDR, Teams Voice, SIP trunks, and e-fax into one flat per-user rate—making VoIP not just high-margin, but also a stickier anchor service.

Migration is designed to be frictionless, whether moving from a competitor’s white label program or stepping up from an agency model. Viirtue provides tools, templates, and even back-end support to make transitions seamless for partners and invisible to their end customers.

As Rosenrauch notes, Viirtue’s model empowers MSPs to move from 20% reseller margins to 75% white label margins while keeping customer control. “It’s a true growth hack—whether you’re a mature MSP trying to save money or a new one just getting started.”

Learn more at viirtue.com

“If you’re an MSP looking for a growth hack, Viirtue Connect is the place to be.” That’s how Dan Rosenrauch, Co-Founder of Viirtue, describes the company’s upcoming partner conference and its broader mission to help MSPs scale smarter.

In a conversation with Technology Reseller News Publisher Doug Green, Rosenrauch previewed Viirtue Connect 2025, taking place October 7–9 at the Woolworth Theater in downtown Nashville. For the first time, Viirtue is hosting the event outside its Tampa headquarters, choosing Nashville for its central location and vibrant atmosphere. “We don’t often get the chance to see all of our partners in one spot,” Rosenrauch said. “Viirtue Connect is about learning how to grow together — and then celebrating together.”

Despite industry-wide caution on travel budgets, registrations and sponsorships are already surpassing previous years. Rosenrauch credits this to the growing demand for smaller, more focused gatherings. “These bespoke shows resonate more with partners than the giant generalist events,” he noted.

For MSPs, Viirtue Connect promises more than product updates. Attendees will gain hands-on training — from Google Ads and API integration workshops to collaborative Q&A sessions with Viirtue engineers and partners. The event will also showcase the roadmap for the v45 VoIP platform, new integrations such as Authorize.NET, and innovation from Viirtue’s Vibe team. Networking opportunities will extend beyond the sessions, with evening events at Nashville landmarks like Luke’s Rooftop.

Beyond the conference, Rosenrauch emphasized Viirtue’s broader role as a growth partner. From high-margin VoIP services to layered offerings like e-fax, cybersecurity, and AI, Viirtue is equipping MSPs with both the technology and the sales enablement to drive recurring revenue. “Our focus is on brand visibility and customer growth,” Rosenrauch said. “We’re not just handing partners a solution and saying, ‘good luck.’ We’re teaching them how to grow.”

Learn more and register at connect.viirtue.com.

“AI is causing such a strain on the energy grid that CSPs need every tool they can to keep costs and compliance in check,” says Adrian Barcia, Product Marketing Specialist at iconectiv. In a conversation with Doug Green, Publisher of Technology Reseller News, Barcia explained how iconectiv TruOps Common Language® Codes—CLEI™ Codes (equipment-level) and CLLI™ Codes (site-level)—help communication service providers (CSPs) and data center operators achieve energy efficiency while strengthening compliance and operational planning.

Barcia outlined how CLEI™ Codes provide critical details such as power requirements, heat output, and environmental tolerances, enabling CSPs to select energy-efficient equipment and configure networks more effectively. On the location side, CLLI™ Codes give operators precise functional context to optimize site selection, network planning, and service delivery, reducing over-engineering and energy waste.

With AI workloads driving unprecedented computing demand, energy efficiency has become a top-tier strategic cost for CSPs. Barcia emphasized that using iconectiv TruOps Common Language® can cut energy costs by up to 1% annually—equating to $2.4–$12 million in savings for a medium-sized wireless network or data center. Beyond savings, iconectiv TruOps Common Language® also helps operators prepare for stricter energy regulations while maintaining service quality.

“Now is a prime opportunity for CSPs to gain detailed insights into their network assets,” Barcia noted. “We’re ready to partner with providers to unlock savings, compliance, and smarter network growth.”

To learn more, visit https://iconectiv.com/.

“Just because you can keep running Office 2016 or 2019 doesn’t mean you should,” warns Andy Syrewicze, Security Evangelist at Hornetsecurity. In a conversation with Doug Green, Publisher of Technology Reseller News, Syrewicze explained the looming compliance and security risks as Microsoft ends support for Office 2016 and 2019 on October 14, 2025.

While organizations can technically continue using the software, Syrewicze compares it to Jeff Goldblum’s warning in Jurassic Park: “They were so preoccupied with whether or not they could, they didn’t stop to think if they should.” Without security patches, businesses face immediate compliance issues, heightened vulnerability to zero-day threats, and the burden of mitigating risks across every endpoint.

Syrewicze outlined two paths forward: migrate to Microsoft 365 for its broader functionality, cloud-native flexibility, and faster cadence of security updates—or transition to Office LTSC 2021/2024 for organizations that must remain on-premises due to regulatory requirements. He strongly recommended a full inventory of existing software and a reevaluation of risk profiles before making the move.

Hornetsecurity positions itself as a crucial partner for organizations navigating this transition, offering layered security services tailored to Microsoft 365 environments. From email protection and SharePoint permission management to awareness training, Hornetsecurity simplifies security in what Syrewicze calls an overly complex Microsoft landscape with “29 different management portals.”

To learn more, visit www.hornetsecurity.com.

In this podcast, Doug Green, Publisher of Technology Reseller News, sits down with Ariel Hayes of SHI International to discuss the company’s role in the technology reseller industry, their AI initiatives, and their strategic partnerships.

SHI International is a major national reseller offering a wide range of hardware, software, and services. Ariel explains that SHI not only supports customers from a procurement perspective but also provides consulting and service delivery to help businesses adopt new technologies effectively.

A key focus for SHI is its continued investment in AI. In April of this year, the company opened an AI and cybersecurity lab at its headquarters in New Jersey. The lab is designed to support customers by providing AI assessments, strategic roadmaps, and tailored solutions to navigate the rapidly evolving AI landscape.

Ariel also highlights SHI’s strong relationship with VMware and Broadcom, calling VMware a “top focus partner” for SHI. Ariel emphasizes that SHI dedicates resources to ensure its customers understand and maximize the technologies they invest in, with VMware being an essential part of that strategy.

To learn more visit shi.com.

At VMware Explore, Technology Reseller News publisher Doug Green stops by the LogicVein booth—drawn in by a bold and humorous sign that reads: “Does your network suck?” In this episode, Doug interviews Bobby Olander of LogicVein, who explains how the company's playful approach at the show is matched by serious innovation in network management solutions.

With over 20 years of experience, LogicVein delivers advanced tools to tackle persistent network issues. Bobby introduces listeners to ThirdEye, the company’s comprehensive network monitoring solution, and NetLineDancer, which focuses on configuration change management across all network devices. NetLineDancer enables auto-remediation through drag-and-drop playbooks—similar to Ansible, but tailored for network engineers and requiring no Python knowledge.

The system actively monitors devices, identifies compliance issues, and automatically resolves them—sending real-time notifications via Teams, Slack, Mattermost, or email. It's a streamlined, proactive approach to keeping networks healthy, secure, and compliant.

Bobby also shares how their eye-catching booth signage sparked smiles and conversations, proving that a little creativity can go a long way at a trade show.

Learn more at logicvein.com.

In this episode of Technology Reseller News, publisher Doug Green speaks with Ameet Dhillon from Phoenix Technologies, live from the VMware Explore show floor. Dhillon returns to discuss FirmGuard, Phoenix Technologies’ cutting-edge remote BIOS management and security solution, now gaining momentum among MSPs and IT professionals.

FirmGuard, developed by the BIOS pioneers at Phoenix Technologies (est. 1979), is the industry’s only remote BIOS management platform, offering IT teams—whether internal or managed service providers—the ability to monitor, configure, and update BIOS across diverse hardware environments (including Dell, HP, and Lenovo) from a single interface.

In the conversation, Dhillon breaks down how FirmGuard addresses real-world needs, including BIOS security monitoring, enabling TPM for Windows 11 migrations, and streamlining OEM BIOS updates—tasks that were traditionally manual, fragmented, and time-consuming. While Phoenix Technologies doesn’t hold a direct partnership with VMware or Broadcom, their presence at the show highlights the tool’s relevance to the broader IT ecosystem.

As a proven solution with exclusive capabilities, FirmGuard is positioned as a must-have in any advanced security stack, especially for channel partners and MSPs looking to enhance endpoint security.

Learn more at firmguard.com.

“We are an absolute recurring revenue engine,” says Ted Lee, co-founder of SmarTrak.ai, in a new podcast interview with Doug Green, Publisher of Technology Reseller News. Speaking from Cisco GSX and VMware Explore, Lee describes how SmarTrak.ai is enabling partners to transform data into growth, helping some global players reverse declines and generate new momentum in just 12 months.

Founded with a multi-vendor vision, SmarTrak.ai began by solving a central challenge in the Cisco ecosystem: partners struggling to manage renewals and subscriptions at scale. The platform pulls data from 30–40 sources across Cisco, partners, customers, and distributors—then applies AI to generate actionable, prescriptive insights. Instead of static dashboards, SmarTrak.ai tells partners what to sell, when to sell it, and how to grow adoption.

“We’re beyond BI,” explains Lee. “Our AI is building presentations, highlighting opportunities, and giving sellers the recommendations that turn renewal data into recurring revenue.”

Key highlights from the conversation:

Recurring revenue growth: Partners are using SmarTrak.ai to drive hardware, software, subscription, and managed services sales.

Executive-level visibility: Daily insights reveal whether a business is growing or in decline—and why—empowering leaders to take corrective action.

Speed of innovation: As an AI-first platform with no legacy “technical debt,” SmarTrak.ai deploys new functionality in weeks, with measurable revenue results in days.

Secure AI adoption: SOC 2 compliance ensures sensitive customer data stays safe—unlike dropping files into public AI tools.

Multi-vendor future: While rooted in Cisco, SmarTrak.ai is rapidly expanding to support VMware and other leading IT vendors.

Lee says partners see SmarTrak.ai as their “competitive advantage machine”—so much so that few will provide references, fearing competitors will catch on. For Cisco, for partners, and ultimately for customers, the result is a healthier ecosystem and stronger long-term value.

To learn more, visit smartrak.ai.