At Enterprise Connect 2025, technology adoption is a major topic, and 1UC is here to help businesses navigate it smoothly. I caught up with Ash Webster from 1UC, a company that specializes in technology adoption and user training, offering white-labeled services that integrate seamlessly with major software providers like Luware, Microsoft, Cisco, Genesys, and Zoom.

"We act as an extension of our partners’ teams," Webster explained. "Whether it's rolling out Teams telephony, optimizing contact centers, or ensuring a smooth transition to a new platform, our goal is to enhance customer experience, accelerate adoption, and reduce support demands."

Unlike traditional training providers, 1UC goes beyond simple instruction. "We don’t just train—we enable success," Webster emphasized. The company works directly with technology vendors, ensuring that customers get the best possible experience while vendors see faster adoption and fewer support issues.

As businesses increasingly invest in unified communications (UC) and contact center solutions (CCaaS), ensuring users fully adopt the technology is critical. That’s where 1UC steps in—helping organizations bridge the gap between deployment and full-scale adoption.

For technology vendors looking to improve customer success and drive engagement, 1UC offers a proven solution.

Learn more at https://1uc.co.uk/

#EnterpriseConnect #UCaaS #CCaaS #DigitalTransformation #TechAdoption #Training #1UC

At Enterprise Connect 2025, David Sundstrom, Regional Sales Manager at LogiSense, highlighted how usage-based billing is transforming the way companies monetize software, AI, and connectivity services.

Moving Beyond Seat-Based Pricing

Traditionally, software and communications platforms relied on seat-based licensing, where businesses would buy a fixed number of user licenses. But as finance teams scrutinize renewals, questioning unused licenses and looking for cost efficiencies, enterprises are shifting to pay-as-you-go models.

“A much more elegant way to monetize your product is what we call a usage-based or consumption-based model, where companies pay for what they use,” Sundstrom explained.

LogiSense provides the billing infrastructure that enables businesses to move from static pricing to dynamic, real-time billing models. The shift comes with complexity—from tracking usage data to implementing flexible pricing structures—but LogiSense simplifies the process, making it easier for enterprises to roll out consumption-based services.

Flexible Pricing Models Drive Growth

A key advantage of LogiSense’s platform is its ability to support diverse pricing models, including:

Pay-per-use – Customers pay a fixed rate per event or interaction.

Tiered pricing – Volume discounts reduce per-unit costs as usage increases.

Pooled usage – Shared usage across an organization without individual licenses.

Wallet-based billing – Prepaid drawdown models, commonly used in IoT and AI, where businesses commit to a spend level and use credits as needed.

The AI Monetization Opportunity

AI is reshaping industries, and LogiSense is positioned at the intersection of AI and monetization. According to Sundstrom, there are three primary ways companies are integrating AI into their revenue models:

Enhancing existing services – AI is being used to automate processes and improve efficiency within existing platforms.

Monetizing AI-driven tasks – Businesses are charging per AI-generated action, such as automated customer responses or data processing.

Outcome-based billing – AI is delivering measurable results, and companies are shifting from activity-based billing to billing for successful outcomes.

A leading example of outcome-based billing is Salesforce, which is monetizing AI-assisted tasks based on results rather than usage. LogiSense’s billing platform supports this shift, allowing companies to charge based on the tangible value AI delivers.

Why MSPs, MSSPs, and Carriers Should Pay Attention

Managed service providers (MSPs), managed security service providers (MSSPs), and carrier service providers are also prime candidates for usage-based billing models.

MSPs and MSSPs can bill clients based on service consumption, reducing waste and improving cost alignment.

Carrier service providers can bill on behalf of their partners, allowing them to adopt flexible models without building custom billing solutions in-house.

Where to Learn More

For those interested in learning more about usage-based billing and LogiSense’s solutions, the company’s website, logisense.com, offers additional resources.

Additionally, LogiSense will host the second annual Usage Economy Summit on November 5, 2025, in San Francisco. Following a successful inaugural event, this conference will bring together industry leaders to discuss the future of monetization, AI-driven billing models, and the impact of flexible pricing strategies.

As enterprises rethink how they charge for their services, LogiSense is helping businesses adapt, scale, and grow with smarter, usage-based billing solutions.

#EnterpriseConnect #LogiSense #UsageBasedBilling #SubscriptionEconomy #AI #Monetization #MSP #IoT

At Enterprise Connect 2025, Paul Holden, Vice President of EMEA at CallTower, shared insights on the company’s expansion in Europe, the Middle East, and Africa (EMEA) and highlighted mobility as a key industry trend. Holden reflected on his one-year anniversary with CallTower, having been the first employee in the EMEA region for the 20+ year-old U.S.-based company. "It's been a great learning curve," he said, explaining that CallTower’s agnostic vendor ecosystem, which includes Microsoft Teams, Cisco Webex, and Zoom for voice enablement, has helped establish the company in new markets.

Growing Presence in EMEA

CallTower’s expansion in EMEA has been steady. "A year ago, I was on my own, and now we’re a team of six," Holden said. The company has been building partnerships, identifying new routes to market, and refining its strategy to serve mid-market customers. Who is CallTower’s ideal customer? Holden pointed to mid-market businesses with multi-location operations, as their complexity requires seamless communication solutions across different platforms. "That’s where we win," he explained. On the partner side, CallTower is looking for managed service providers (MSPs), large resellers, and distributors who serve multi-location enterprises. "When you know where you win, you can target the right partners more effectively," Holden said.

What’s Hot in 2025? Mobility Takes Center Stage

One of the biggest opportunities Holden sees for 2025 and beyond is mobility. "You may have invested in Microsoft Teams for desktop calls, but what about mobile devices?" he asked. CallTower is focused on enabling native mobile dialers as Teams phone extensions, giving users the flexibility to seamlessly switch between business and personal calls. This feature, leveraging eSIM technology, allows calls to be made and received as if they were on a desk phone, even in low-bandwidth situations or while driving. "This is a game-changer," Holden said. "And it’s going to be a hot topic throughout 2025 and beyond."

Enterprise Connect & Channel Partners: Strengthening Relationships

At Enterprise Connect, CallTower is meeting with key technology partners, including Microsoft, Cisco, Zoom, and CCaaS providers like Five9, Solgari, and newly acquired Inoria (a Genesys partner). "It’s all about relationships," Holden emphasized. "People buy from people, and having strong vendor support gives confidence to our partners." Following Enterprise Connect, CallTower will head to Channel Partners in Las Vegas, which Holden described as "the Super Bowl of the industry." There, the company will shift its focus from vendors to channel partners, resellers, and distributors.

Learn More

For those interested in learning more about CallTower, Paul Holden can be reached at [email protected]

#EnterpriseConnect #UCaaS #CallTower #MicrosoftTeams #CiscoWebex #Zoom #Mobility #Telecom #ChannelPartners

At Enterprise Connect 2025, Michelle Ritz of Jabra joined Doug Green, publisher of Technology Reseller News, to discuss the company’s latest innovations, including the new PanaCast 40 VBS and continuous improvements across Jabra’s product line.

Expanding Video Solutions for Small Meeting Spaces

Fresh off its ISE 2025 debut, Jabra introduced the PanaCast 40 VBS, the only Android-powered video bar for small rooms with a 180-degree field of view. Available mid-2025, this solution ensures all participants are visible, addressing the growing demand for small-room video solutions. “Small meeting rooms are the fastest-growing segment in office spaces, yet they remain underserved when it comes to video,” said Ritz. “The PanaCast 40 VBS ensures that every participant is captured clearly.”

Continuous Innovation in Video and Audio

Jabra also announced enhancements to its PanaCast 50 lineup, including BYOD mode and intelligent meeting space capabilities. These improvements reinforce Jabra’s commitment to future-proofing its products, ensuring customers receive long-term value. As part of Jabra’s approach to enhancing existing devices, the Jabra Speak 275 speakerphone received a firmware update. This new capability allows users to pair two Speak 275 units together, expanding coverage for medium-sized meeting rooms.

The Future of AV in Hybrid Workspaces

Jabra recognizes that hybrid work models demand seamless audio and video experiences. AV solutions must be user-friendly, integrate across platforms, and eliminate distractions, such as unwanted background movement in glass-walled conference rooms. Features like intelligent meeting space help teams stay focused by ensuring only in-room participants appear on camera.

What’s Next for Jabra?

With continuous software and hardware innovations, Jabra remains committed to expanding its video, headset, and collaboration solutions. Attendees at Enterprise Connect can visit Jabra at Booth #1227 for hands-on demos.

For those unable to attend, visit Jabra’s website for more details, product updates, and upcoming releases.

At Enterprise Connect 2025, John Finch, VP of Product Marketing, Customer Engagement at RingCentral, joined Doug Green, publisher of Technology Reseller News, to discuss RingCentral’s latest AI-driven advancements that are reshaping business communications and customer engagement.

Introducing AI Receptionist (AIR): The Future of Call Handling

The highlight of the day? RingCentral’s AI Receptionist (AIR)—an AI-powered virtual assistant designed to handle inbound calls, provide information, and route callers efficiently while delivering a human-like customer experience without requiring a live receptionist.

“This is our foray into agentic AI,” said Finch. “It’s intuitive, simple to set up, and integrates seamlessly with existing knowledge bases, ensuring businesses can enhance their call-handling capabilities effortlessly.”

The Rise of Agentic AI in Business Communications

Agentic AI is revolutionizing enterprise communications by eliminating outdated IVR systems and rigid DTMF touch-tone menus. With AI-powered automation, businesses can now facilitate natural, real-time conversations that streamline call handling and reduce customer frustration.

RingCX: Expanding AI-Powered Customer Engagement

RingCentral’s RingCX—its native cloud contact center platform—has grown significantly, now serving 700+ companies. The platform seamlessly integrates UCaaS and CCaaS, enabling cross-team collaboration and improving overall customer experiences.

“RingCX is built for simplicity, ease of use, and deep AI integration,” said Finch. “We’re automating quality management, improving agent performance, and enhancing customer interactions in ways that traditional systems never could.”

Main Stage Presentation & The AI Evolution

During Enterprise Connect’s main stage keynote, RingCentral’s President and COO, Kira Macagon, will discuss how businesses can harness AI-driven insights to capture and leverage every customer interaction, ensuring more effective communication strategies.

Three More AI Innovations for Enhanced CX

In addition to AI Receptionist (AIR), RingCentral also unveiled:

AI Agent Assist: Real-time knowledge retrieval, allowing agents to automatically surface answers from company knowledge bases while handling live customer calls.

AI Supervisor Assist: Live call monitoring and sentiment analysis, providing supervisors with real-time alerts to intervene when customer interactions require guidance.

AI Interaction Analytics & Predictive CSAT: AI-driven customer satisfaction (CSAT) scoring, ensuring businesses receive continuous customer feedback without relying solely on traditional post-call surveys.

RingCentral’s AI-Powered Future

With RingSense AI at the core of its EX and CX offerings, RingCentral is ensuring that AI-powered innovations enhance unified communications, contact centers, and enterprise collaboration tools.

For those attending Enterprise Connect 2025, RingCentral’s booth (1000) features live demos of AI-powered solutions. For others, visit RingCentral’s website to explore how AI is transforming business communications.

At Enterprise Connect 2025, Sam Etler of Numeracle joined Doug Green, publisher of Technology Reseller News, to discuss how enterprises can protect their brand identity and restore trust in voice communications through secure branded calling.

Solving the Growing Threat of Spoofed Calls

Branded calling has become a critical tool for enterprises looking to authenticate their phone calls. However, traditional branding solutions have been vulnerable to spoofing, where scammers mimic legitimate businesses, damaging reputations and causing financial losses.

“This is a way of securely adding your logo, a reason for calling, and your name to a call in a way that cannot be spoofed,” said Etler. “Unlike legacy branded calling solutions, our cryptographic signatures ensure calls are verified by the mobile provider.”

What Makes Secure Branded Calling Different?

Protects against spoofing: Traditional branding can be manipulated by fraudsters who hijack a business’s caller ID, but Numeracle’s solution prevents unauthorized branding.

Enhances customer trust: Securely verifies the caller’s identity before the call reaches the recipient.

No third-party apps required: Works natively on iOS and Android without additional software.

Live Demos at Enterprise Connect

Numeracle is demonstrating this secure branded calling solution live at Booth #1000 at Enterprise Connect, showcasing real-time call authentication. “You’ll see our logo appear on devices with no prior setup, proving that the branding is delivered over the network securely,” said Etler.

Why Should Enterprises Pay Attention?

With brand reputation at risk, large enterprises need to act now to prevent call spoofing and ensure their customers trust incoming calls. For those not attending Enterprise Connect, more information can be found at numeracle.com, where enterprises can also learn about call reputation management solutions to combat spam labeling issues.

In the latest episode of Technology Reseller News, Doug Green sits down with Jeffrey Fidelman, CEO and founder of Fidelman & Company, to discuss an innovative approach to fundraising—Fundraise-as-a-Service (FaaS).

The Evolution of Fidelman & Company

Founded in 2015, Fidelman & Company initially provided consulting services for early-stage companies, helping them prepare investor materials, financial models, and capital structures. As demand grew, clients requested more than just preparation—they needed execution. This led to the development of FaaS, a structured service that actively helps businesses navigate the complex fundraising landscape.

How FaaS Works

FaaS streamlines and systematizes investor outreach, ensuring companies connect with qualified investors through a methodical, data-driven process. The service operates in two tiers:

Self-Service: Clients access Fidelman & Co.’s proprietary database and systems but handle outreach independently.

Full-Service: A dedicated analyst manages all outreach, sequencing investor communications, personalizing engagements, and setting up meetings.

Fidelman emphasizes that fundraising is not a numbers game but an efficiency game—increasing conversion rates rather than blindly reaching out to more investors.

Making High-Level Fundraising Accessible

Many smaller companies struggle with fundraising due to high costs and limited access to key resources. Fidelman & Co. absorbs the costs of premium tools like PitchBook and ZoomInfo—subscriptions that often exceed $125K annually—and provides clients month-to-month access without long-term commitments.

Key Benefits of FaaS:

Curated investor outreach based on industry, funding stage, and interest.

Structured follow-up systems that ensure consistency.

Performance-based incentives for analysts, ensuring high-quality engagement.

Transparency & flexibility—no six- or 12-month lock-ins.

A Personalized Approach to Fundraising

Unlike traditional advisory firms, Fidelman & Co. remains hands-on, offering weekly strategy meetings and tailored investor engagement. AI plays a supporting role, but human expertise drives the process. For companies considering fundraising, FaaS offers a scalable, high-touch solution that levels the playing field for startups and growing businesses.

Learn More

Interested companies can explore Fidelman & Company’s services at fidelmanco.com or contact Jeffrey Fidelman directly at [email protected].

For founders looking to raise capital without the complexity—FaaS might be the game-changer they need.

At this week's ITA Showcase, I sat down with Blake Lawrence of Windwave Communications to discuss how the company is helping bridge the digital divide in Oregon. Windwave Communications, a fiber optic provider with its own network, has been instrumental in connecting rural and remote areas in Eastern Oregon, providing critical infrastructure for businesses, schools, hospitals, and communities.

Expanding Connectivity in One of America’s Most Remote Regions

Oregon is a state of extremes—dense forests, coastal towns, vast deserts, and towering mountain ranges—but also counties larger than some U.S. states with populations under 10,000. This vast geography has historically made broadband expansion difficult, but Windwave Communications has been working to change that.

“We design and build fiber optic networks for other carriers and have been connecting extreme rural areas for over 20 years,” said Blake Lawrence, emphasizing the company’s role in middle-mile fiber deployment and community broadband planning.

With federal BEAD funding and the rise of low-earth orbit (LEO) satellite technology, there is real potential to close the digital divide in these remote areas. While satellite services play a role, fiber remains the gold standard for reliability and speed, and Windwave is focused on delivering that first-class connectivity where it’s needed most.

Supporting Data Centers and Large-Scale Fiber Projects

Beyond serving rural communities, Windwave Communications plays a major role in Oregon’s growing data center industry. The Pacific Northwest—especially Eastern Oregon and Eastern Washington—has become a hotspot for data center expansion, driven by cloud computing giants and the need for high-bandwidth, low-latency connections.

“We build fiber connectivity between data center sites and work with counties to ensure that these investments benefit local communities,” Lawrence explained. Data centers contribute significantly to county tax revenues, and some of that funding is being reinvested into broadband expansion projects.

Windwave’s expertise in building conduit banks, using specialized excavation equipment, and designing robust fiber networks makes them a key partner for data centers, large carriers, and government broadband initiatives.

Working with Other Carriers and Organizations

Windwave Communications isn’t just an ISP; it’s also a trusted partner for other telecom carriers, enterprises, and government entities. The company provides free consultations for businesses or communities exploring broadband projects.

“If someone is considering a broadband expansion or applying for a large grant, we can help navigate the process,” Lawrence said. “Even if we’re not your final vendor, we want to help guide you in the right direction.”

How to Connect with Windwave Communications

Windwave Communications operates primarily in Oregon, but its expertise extends to broadband projects across multiple states. Whether you're a carrier looking for fiber partnerships, a business in need of connectivity, or a government agency seeking broadband expertise, Windwave is ready to assist.

For more information, visit www.windwave.tc or Google Windwave Communications to find out how they can help.

At the ITA Showcase, I sat down with Josh Loaiza of 3Strands Global Foundation to discuss how telecom professionals can play a critical role in fighting human trafficking. Many may not realize it, but the telecommunications industry has a unique vantage point in identifying and reporting potential trafficking situations—whether working in rural areas, hotels, airports, or even residential neighborhoods.

What is 3Strands Global Foundation?

3Strands is a nonprofit organization dedicated to combating human trafficking through a three-pronged approach:

✔ Education: Teaching people how to recognize and respond to trafficking situations

✔ Survivor Services: Helping survivors find employment and financial security to reduce vulnerability

✔ Policy Advocacy: Working with lawmakers to establish and improve anti-trafficking legislation

"Education is the most powerful tool we have to combat this crime," Loaiza emphasized. "We believe prevention changes everything."

The Role of Telecom Professionals in Fighting Trafficking

You might ask, why telecom? The answer: visibility and presence. Telecom workers are in places where trafficking occurs, from urban centers to remote areas, and they often see things others do not.

The National Human Trafficking Hotline (Polaris Project) received 40,000 reports in 2021, leading to 16,000 victims identified.

99% of trafficking investigations begin with a tip.

Loaiza urges professionals in telecom to use their unique positioning to report suspicious activity. Whether working near a hotel, truck stop, or a suspicious residence, a simple call could change someone’s life.

Signs of Human Trafficking

Telecom workers don’t need to investigate but should be aware of warning signs, including:

Individuals appearing fearful, submissive, or avoiding eye contact

People restricted in movement, constantly monitored, or controlled

Locations with high traffic at odd hours

Signs of coercion, physical abuse, or malnourishment

What To Do If You Suspect Trafficking

Loaiza’s key advice: Don’t hesitate to report. Many people fear being wrong, but the greater risk is not reporting at all.

Call the National Human Trafficking Hotline: 1-888-3737-888

Text “HELP” to 233733

Reports can be made anonymously, and law enforcement will handle the investigation—all it takes is one call to potentially save a life.

Resources for Companies & Individuals

For telecom companies looking to train staff or raise awareness, 3Strands offers free educational resources at 3sgf.org, including:

✔ Human Trafficking 101 Training

✔ Parent & Employee Awareness Modules

✔ Community Workshops & Legislative Advocacy

"Small actions create big change," Loaiza said. "If we can educate telecom professionals and increase awareness, we can help prevent trafficking and protect vulnerable individuals."

Telecom professionals are in the right places at the right times—now, they just need to know what to look for.

Learn more at 3sgf.org. Thanks to Josh Loaiza for this eye-opening conversation!

At the ITA Showcase, I sat down with Bob Young of FIFO Networks to discuss an emerging challenge for utilities and telecom carriers: meeting new federal cybersecurity requirements for broadband grants. As a cybersecurity consultant for public utilities, Bob is helping organizations navigate these evolving regulations—ensuring they secure funding while protecting critical infrastructure.

Why Cybersecurity is Now a Requirement for Federal Grants

Until recently, federal broadband grants did not require cybersecurity compliance. The Rural Broadband Initiatives focused on expanding fiber networks in underserved areas without specific security mandates. However, new regulations now tie funding eligibility to cybersecurity readiness. "The cybersecurity requirements seem scary at first," Young explained. "But the reality is, they’ve provided a well-laid-out process with clear goals. It can be done without adding much expense at all."

What Grant Applicants Need to Know

To qualify for funding, applicants must complete:

A Cybersecurity Assessment – Identifies security risks and vulnerabilities

A Cybersecurity Plan – Details how the organization will mitigate those risks

These documents must be submitted with grant applications, ensuring recipients not only build broadband infrastructure but also protect it.

The Standards Behind These Requirements

The government’s Cybersecurity Playbook draws from two key frameworks:

NIST Cybersecurity Framework – Developed by the National Institute of Standards and Technology

CISA Cybersecurity Performance Goals (CPGs) – Created by the Cybersecurity and Infrastructure Security Agency

These frameworks provide a roadmap for securing telecom and utility networks—critical as broadband infrastructure becomes part of national security.

How FIFO Networks Helps Utilities Stay Secure

FIFO Networks works with public utilities and telecom carriers to implement these security measures. Whether a company needs full-service consulting or just an extra set of eyes to support an internal CISO or IT director, Young ensures organizations comply with federal requirements while keeping costs manageable.

Beyond Compliance: Reducing Cyber Risk

Beyond meeting grant requirements, Young challenges conventional wisdom on cybersecurity, urging companies to rethink centralization and internet reliance.

"Once you connect your data to the internet, you create a global attack surface," he explained. "If you connect two data centers with a dedicated private circuit instead, it costs more—but it’s infinitely more secure."

Learn More

For utilities, ISPs, and telecom operators looking to secure federal grants while strengthening cybersecurity, FIFO Networks provides specialized consulting services. Visit www.fifonetworks.com