"No matter where you start your journey with us, we’re here to support you," says Jeanne Duca, Chief Marketing Officer at BCN. In a rapidly evolving telecom landscape, BCN is embracing AI-driven marketing strategies to enhance engagement, streamline content creation, and reinforce its commitment to the channel. In this episode of Technology Reseller News, Jeanne Duca joins Doug Green to discuss BCN’s AI-powered marketing approach, new digital content initiatives, and the company’s latest advancements in connectivity solutions.
BCN’s AI-Powered Marketing Evolution
With over 30 years in the industry, BCN has built a strong reputation as a managed technology solutions provider, catering primarily to mid-market and enterprise-level businesses. Selling exclusively through the channel, BCN has eliminated channel conflict, making marketing precision and messaging consistency a top priority.
To address the need for rapid content creation and enhanced engagement, BCN has integrated AI into its marketing workflow. “The use of AI tools—whether for content creation or avatars for communication—is helping us develop more, better content faster,” says Duca. “This ensures that our technology advisors receive timely, relevant insights they can leverage with their customers.”
New Digital Content Initiatives
BCN has launched three new content series to better engage its partner community:
Beyond the Network Podcast – A thought leadership series featuring technology advisors, TSD community members, and partners discussing industry trends and best practices.
Top Shelf with BCN – A relaxed, conversational series discussing emerging technologies, with the debut episode focusing on low-earth orbit (LEO) satellite solutions in partnership with Tuufi Phi.
Sunday Tech Trends with BCN – A short video series on key industry trends, paired with interactive LinkedIn surveys to foster engagement and gather real-time feedback from viewers.
These initiatives align with BCN’s commitment to delivering high-value, digestible content that resonates with today’s audiences. “People don’t want to read as much anymore,” says Duca. “By leveraging AI for video creation, we can present our messages in a way that aligns with how people prefer to consume content.”
AI as a Tool, Not a Replacement
Duca emphasizes that AI is a productivity tool that enhances, but does not replace, human creativity and strategy. “AI is the engine, but human ingenuity is the driver,” she explains. “The brands that find the right balance between the two will stand out in the industry.”
This mindset extends to internal communications as well. AI-driven content strategies have helped BCN enhance employee engagement, streamline training materials, and reinforce its core messaging across all stakeholders. “Our internal messaging needs to be just as clear and consistent as our external communications,” Duca notes. “The BCN experience is built on alignment between our employees, partners, and customers.”
Advancing Connectivity and Security
Looking ahead to 2025, BCN is redefining connectivity to meet the growing demands of AI-driven applications and digital transformation initiatives. “Connectivity has always been at the heart of our solutions, but today, customers want it to be unbreakable and secure,” says Duca.
BCN’s SD-WAN portfolio, which now includes Adaptive Networks alongside Cato, BigLeaf, Cisco Meraki, and Peplink, ensures customers have resilient, high-performance connectivity tailored to their needs. “With AI-powered applications driving unprecedented bandwidth requirements, customers need secure, redundant, and scalable solutions,” Duca adds.
Meet BCN at Channel Partners 2025
BCN will be at Channel Partners 2025 in Las Vegas, where the company will host a networking reception and private meetings in its Palazzo suite. “We’re looking forward to seeing our partners and welcoming new connections,” says Duca. “And yes,