Televisionation

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

In advance of the 2021 Academy Awards broadcast on April 25th, this week’s Friday Fireside is proud to announce an exclusive interview with Ellen Windemuth, Executive Producer of the Oscar-Nominated documentary, “My Octopus Teacher.” Ellen is the CEO of Waterbear Network, where TVOT LIVE! speaker Claire McHugh’s Axonista is providing interactive capabilities to discover more about endangered species, learn about NGO projects and take action donating to these projects. There’s lots more to come on the roadmap, like live events, travel and sustainable shopping.

The Friday Fireside is then taking a hiatus, and will return on May 14th.

https://tvotshow.com/televisionation

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Can TV entertain without sound? Can TV ads sell without sound? Find out on this week’s Friday Fireside with Leo Resig, CEO and Co-Founder of Atmosphere, described as “audio-optional TV programming for business.” Atmosphere has a business model that combines traditional advertising, point-of-sale retail promotion, e-commerce and more, all in venues where viewers can’t easily hear the television: bars, restaurants, physician waiting rooms, auto service shops, airports and more. We have a fascinating discussion that actually follows the guidance of the late Roger Ailes (like him or not, he knew a LOT about television) when he told biographer Zev Chafets, “Television is a visual medium.” Ailes often watched his network with the sound turned off, to ascertain the effectiveness of the visual communication and appeal of the on-air hosts.

https://tvotshow.com/televisionation

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

We are changing things up a bit on this week’s Friday Fireside. Bob Gold, President, Founder and CEO of Bob Gold & Associates, shares his terrifying story of surviving Covid-19 which, as the good doctor observes, “scared the s*#t out of all of Bob’s friends!” Speaking with his customary humanity and humor, Bob gives a first-hand perspective on what it means these days to simply be alive.

https://tvotshow.com/televisionation for more and video versions.

https://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside guest is Erica Schmidt, Global CEO of Matterkind, the advertising technology unit of IPG (Interpublic Group). Matterkind (previously Cadreon) offers an expanded and enhanced suite of addressable activation solutions and advisory services, taking a people-first and ethical approach to engaging audiences and driving meaningful real business outcomes both across and within channels. Erica talks about launching Matterkind two months into the Covid-19 Pandemic (!!!!), emphasizing how their AI-fueled optimization engine allowed advertisers to evaluate and reconfigure their advertising strategies (often more than once) during 2020, and how that learning prepares the industry for continue rapid growth through 2023 and beyond.

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Stefanie Meyers, SVP of Distribution at Starz, discussing among other things, Starz’ distribution strategy, the new platforms and services that it is targeting for its content, opportunities for growth, how the company is addressing the needs of underserved communities, and more.

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Scott McDonald, President and CEO, and Paul Donato, Chief Research Officer of the Advertising Research Foundation (ARF), an organization which was founded in 1936 and which describes its mission as “to further, through research, the scientific practice of advertising and marketing.”

They discuss the ARF’s current initiatives, the organization’s priorities going forward, the most significant challenges they see arising for the advertising space in the near future, and also share their thoughts on such phenomena as AVOD, shoppable TV, contextual advertising, and more.

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features George Ivie, CEO and Executive Director of the Media Rating Council (MRC), an organization which was founded at the behest of the US Congress in the early 1960’s and which describes its mission as being to “secure for the media industry and related users measurement services that are valid, reliable, and effective.” Among other things, the organization sets measurement standards and accredits measurement services. Ivie casts light on the MRC’s work, shares his thoughts on the current state of the measurement space in general, and outlines the organization’s goals for 2021.

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside features Christy Tanner, EVP and General Manager of CBS News Digital. To paraphrase Stanley Kubrick’s “Dr. Strangelove,” CBS News Digital is the reason Americans learned to stop worrying and love the news. With a Billion (with a "B") streams in 2020, the service is on a roll. Christy explains the service’s content structure, revenue model and technical growth to handle the massive increase in audience over the past four years, with a substantial acceleration in 2020. In the opinion of the good doctor, CBS News Digital is poised for substantial additional growth with the launch of Paramount +. Full disclosure: Rick Howe is a Viacom alum, a ViacomCBS shareholder and a serious news junkie!

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside features Allyson Dietz, Director of Product Marketing for Neustar, Inc. Allyson discusses her time at Nielsen and her time running the analytics business at Neustar, to help clients measure the impact of their marketing spend. She also helps the good doctor understand the concept of “Digital Arbitration,” and explains the partnership with iSpot TV which allows Neustar to feed linear TV data into their analytics tool—essentially to “stitch together” touch points with the consumer: e.g. seeing an ad on Facebook, then an ad on Connected TV and finally on Linear TV. That allows Neustar and their clients to see a “holistic view” of the consumer journey.

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode, in two parts, features Bonnie Comley and Stewart F. Lane, Co-Founders and Co-CEOs of BroadwayHD, a niche SVOD service devoted to theatrical productions.

In the first part (26:15), Comley and Lane discuss their backgrounds, BroadwayHD’s distribution footprint (the service is currently in over 170 countries on multiple streaming platforms), how they launched the service and developed it over the past 7 years, the types of content the service offers, how they ensure the service is discoverable by consumers, and more.

In the second part (22:20), they discuss the importance of BroadwayHD to the theater community, as well as outline their plans to enhance the service’s features, content and technology infrastructure going forward.