Televisionation

http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Hadassa Gerber, Chief Research Officer at the Television Bureau of Advertising (TVB), a trade association representing the US local broadcast industry. She shares with us the results of several studies that the organization has conducted over the past few months in order to better understand media usage and the impact of media on decision making. These studies include two (one in April and one in September) on media usage during the Covid-19 pandemic; a Home Improvement Purchase Funnel Study, which examined the importance of media platforms in influencing home-improvement consumers in their purchase-decision process; and a Voter Funnel Study which, immediately after the general election, canvased 10,000+ registered voters in 10 competitive states in order to identify the importance of over 20 media platforms in influencing the voter decision process.

http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

Earlier this year, OTT delivery company, Syncbak, teamed with local broadcasting company, Gray Television, to launch VUit, a free, ad-supported TV service, focused on live, local content. In this wide-ranging interview, which took place just after VUit announced a partnership with the Washington Post to bring the latter’s content to its platform, Syncbak CEO, Jack Perry, discusses that partnership, VUit’s goal of becoming the “Netflix of Live, Local and Free,” and more.

http://tvtoshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Joanna Drews, Co-Founder and CEO, and Mike Bologna, President and CRO, of HyphaMetrics, a cross-platform measurement company that will employ a proprietary panel of 5,000 households, and offer clients what it describes as “a suite of data streams providing media viewing behavior figures at their most granular level that are both neutral and autonomous.” Among other things, they explain why HyphaMetrics was founded and the measurement needs it is designed to respond to; outline how the company’s panel system and other key elements of its offering work; discuss how its granular data could make addressable-TV more effective; and more.

http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Ricky Ray Butler, CEO of BEN and Rob Gabel, EVP and General Manager of TubeBuddy. TubeBuddy, which provides a platform for YouTube channel management and audience development, was recently acquired by BEN, an AI-powered influencer marketing company, and is now a division of the latter.

Among other things, Butler and Gabel outline the strategy behind the acquisition; describe the role TubeBuddy, and the various tools it has developed, will play within BEN; explain how the acquisition relates to broader trends in the social-video influencer space; and more.

http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features John Hane, President of BitPath, a company that was founded by major broadcasters to drive the roll-out of ATSC 3.0, and that is building out a dedicated broadcast network to power new wireless apps and services (currently, around 400 stations are part of the BitPath network). Among other things, Hane updates us on recent and upcoming ATSC 3.0 launches that BitPath has been working on; shares some of the lessons learned from those launches; discusses some of the new service offerings and business models that ATSC 3.0 will enable for broadcasters; and enumerates what he believes are the most important capabilities of the new standard.

http://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside welcomes Chris Paquette, Co-Founder and CEO of DeepIntent—winner of DigiDay’s “Best Buy-Side Programmatic Platform,” competing against leading companies such as Xandr, Verizon Media, Cognitiv, Liftoff and Smadex.

Conceived by former Memorial Sloan Kettering data scientists, DeepIntent connects healthcare companies with patients and providers across every screen through unique data, premium media partnerships, and custom integrations. From campaign planning to audience targeting to measuring and optimizing towards outcomes, DeepIntent’s Healthcare Marketing Platform enables over 20 major pharmaceutical companies and dozens of media agencies to advertise to more than 200 healthcare brands, so health and treatment decisions are made based on the latest, most pertinent information.

http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Greg Diefenbach, Co-Founder and Managing Director of Alliant Content, the company behind the documentary-focused niche VOD service, MagellanTV. Among other things, Diefenbach explains the reasons behind the founding of the service, why he believes there is increased interest in documentaries and non-fiction programming right now, what kinds of content are proving most successful on MagellanTV, how the service uses creative and unusual contests in order to encourage usage, its distribution and monetization strategies, and its plans for the future.

http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Radha Subramanyam, Chief Research and Analytics Officer at CBS Corp. and President of CBS Vision. Among other things, she describes her role at CBS, explains why content franchises are so important to the network, discusses new viewing behaviors that have emerged during the Covid-19 pandemic, shares her thoughts on the opportunities presented by local television, outlines the difficulties and complexities that are still involved in measuring cross-platform TV viewing, and updates us on the work she and her team are doing to help realize the potential of addressable TV.

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside is proud to welcome Katherine Pond, VP of Business Development for VIZIO. Katherine describes how rapidly VIZIO is moving into the role of an entertainment company, with a base of 13 million—and growing—SmartCast Homes. She also gives us a sneak preview of VIZIO’s “Unwrap the Magic of SmartCast,” its holiday hub featuring a collection of special programming for customers to unwrap and enjoy every day of the holiday season. With over 200 hours of holiday-themed movies, TV episodes, music and more, VIZIO’s SmartCast holiday spotlight features a wide variety of free and premium holiday streaming options including 12 days of special offers and discounts on video-on-demand movie favorites.

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

No matter how you voted in the 2020 presidential election, you need to watch this week’s Fireside featuring Evan Tracey, SVP of National Media Research Planning & Placement (one of the primary media organizations for the Trump campaign). In a frank and far-reaching conversation, Evan opines on media effectiveness on both sides of the 2020 presidential campaign, Biden’s Basement Strategy (he wasn’t only in HIS basement, he was in YOUR basement, your kitchen and your cell phone), the role of advertising on local broadcast news, Fox News, MSNBC and CNN, The Lincoln Project (it was designed to get under Trump’s skin and get their story re-told by the media), the impact of Covid-19 on voting (both in-person and mail-in), plus the overall effectiveness of television advertising in the 2020 campaign, and casting forward to 2022 and 2024. Plus Trump’s 2024 campaign (which has already started). And, who knows, we may see even the possible expansion of sports betting into betting on political races!

http://tvotshow.com/televisionation