Televisionation

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Ed Haslam, Chief Marketing Officer of ZypTV (formerly known as ZypMedia), a company that provides a programmatic advertising platform for OTT and connected TV, which it positions as enabling local media companies, media buying agencies and brands to target local audiences at scale. Among other things, Haslam describes ZypTV’s solutions, discusses its various partnerships, explains how it leverages local sales people, shares a survey the company has produced, entitled “Data Analysis of Consumer Sentiment for Small Business during Covid-19,” and speculates on how local TV advertising might evolve in the future.

(Note: We will be producing our first virtual TVOT show, September 8,th 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your tickets here: https://tvot.simpletix.com/e/54262.)

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.Let it not be said that TV isn't fun! This week’s Friday Fireside guest is Amy Bobchek, cable advertising veteran and Chief Revenue Officer of Advocado. Mixed with our chat about consumer trends, hot categories and Advocado Stress Balls (available if you ping Amy), Amy describes Advocado’s fast-growing capability to connect advertisers’ digital campaigns to their TV commercials (instantly, in real time), drastically improving results and increasing efficiency. She says that Advocado goes beyond attribution and influences consumer behavior during the crucial micro-moment that begins when a TV commercial airs.

(Note: We will be producing our first virtual TVOT show, September 8th, 9th and 10th! http://tvotshow.com to buy tickets.

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Chris Maccaro, CEO of Beachfront Media, a company which has evolved from being a supply-side platform to a technology provider for connected-TV advertising, and which recently launched a Pod-Bidding solution for CTV. Among other things, Maccaro describes the new solution; explains why the Covid-19 pandemic has increased the importance of automated/programmatic advertising and consequently led to a need for more sophisticated pod-management solutions; and casts light on Beachfront’s strategic objectives going forward.

(Note: We will be producing our first virtual TVOT show, September 8th, 9th and 10th! http://tvotshow.com

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Todd Achilles, President and CEO of Edge Networks, a company that will be launching an ATSC 3.0 (NextGen TV)-powered pay-TV service, called Evoca, in Boise, Idaho, later this summer. The service is slated to offer over 80 live channels for less than $50 per month, and to feature HD and 4K picture quality.

(Note: Todd will be a featured speaker at our upcoming virtual TVOT conference, September 9th and 10th. Purchase your Early-Bird tickets here.)

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s HIGHLY enjoyable Friday Fireside features Adriana Waterston, SVP of Insights and Strategy for Green Horizons Insights, a division of Horowitz Research. Adriana will share highlights from their study, “Cultivating the Cannabis Market,” which reveals that 39% of US adults--82 million people—are regular cannabis users! And, as promised in the interview, following is Alice B. Toklas’ recipe for “Haschich Fudge” from her 1954 cookbook. These are more like fruit and nut bars, which makes us think that if Christmas Fruit Cake was made with this recipe, it would be a LOT more popular! Note, in particular, the last line of the recipe.

RECIPE

“Take 1 teaspoon black peppercorns, 1 whole nutmeg, 4 average sticks of cinnamon, 1 teaspoon coriander. These should all be pulverised (sic) in a mortar. About a handful each of stoned dates, dried figs, shelled almonds and peanuts: chop these and mix them together. A bunch of cannabis sativa can be pulverised (sic). This along with the spices should be dusted over the mixed fruit and nuts, kneaded together. About a cup of sugar dissolved in a big pat of butter. Rolled into a cake and cut into pieces or made into balls about the size of a walnut, it should be eaten with care. Two pieces are quite sufficient.”

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ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Stefan Lederer, Co-Founder and CEO of online video infrastructure provider, Bitmovin, discussing the company’s platform, the rapidly evolving market in which it operates, how to build an effective, engaging and reliable livestreaming experience, emerging opportunities, and the company’s roadmap going forward.

(Note: We will be producing our first virtual TVOT show, September 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your Early-Bird tickets here: https://tvot.simpletix.com/e/54262).

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ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Azita Manson, President of OpenZNet, and Art Botterell, a member of that company’s board of advisors, discussing OpenZNet’s work developing an ATSC 3.0 and ATSC 1.0-compatible communication platform for crisis management.

(Note: We will be producing our first virtual TVOT show, September 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your Early-Bird tickets here: https://tvot.simpletix.com/e/54262.)



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VIDEO EXAMPLES included

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Tom Shelburne, Director of Sales and Business Strategy at Pixotope, a mixed-reality company that has generated quite a bit of buzz in recent days, due to the digitally rendered crowds it has created for Fox Sports’ broadcasts of Major League Baseball. Among other things, he explains the company’s technology (which also powers The Weather Channel’s famous storm-surge visualizations); shows examples of its work; and describes how its technology can enable new advertising formats and new business models.

(Note: We will be producing our first virtual TVOT show, September 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your Early-Bird tickets here: https://tvot.simpletix.com/e/54262.)

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Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Pay attention: this is good stuff. This week's Friday Fireside features Jo Kinsella, President of TVSquared, the global omni-channel attribution and measurement firm. Jo discusses their recent deal with Sky, her belief that Covid-19 has focused the television industry on ROI, and the possibility that the retreat from bricks-and-mortar retail (in favor of virtual) could actually make it easier for consumers to make a "buy" decision immediately after seeing an ad, and for the advertiser to finally have proof of that fact. And TVSquared also has a product that measures the cumulative effect of advertising on the purchase decision.

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Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside takes us on a frank, funny and borderline tasteless tour of 50 years of the World's Most Subversive Media Company, guided by National Lampoon President Evan Shapiro. Evan describes a content model designed to lampoon America's mainstream culture with a serrated knife, and a business thesis to make programs with television DNA on low-risk platforms, and quickly turn the hits into TV projects. A fascinating approach that Evan developed pre-Pandemic, and that is even more on target now. Lightning in a bottle, methinks.

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