Televisionation

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Stein Erik Sorhaug, VP of Channels and Alliances at Norway-based Vimond Media Solutions, discussing, among other things, how the Covid-19 pandemic is resulting in rapid adoption of remote, cloud-based video-editing workflows and giving rise to new production efficiencies.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at [email protected].)

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Bill Hague, EVP at prominent research company, Magid. Among other things, he discusses how local broadcasters are addressing the challenges—and taking advantage of the opportunities—posed by the pandemic; shares findings from Magid’s weekly tracking research that cast light on how consumers are interacting with their local TV stations, and on how their attitudes towards local advertising and news coverage are evolving; and explains how advertisers need to adapt their messaging and their campaign strategies in light of these ongoing changes in consumer attitudes.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at [email protected].)

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http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.



This episode features Adam Helfgott, CEO of MadHive, a company that offers an end-to-end digital-video advertising solution which it describes as leveraging blockchain, cryptology and AI to optimize business outcomes and provide evidence-based accountability. Among other things, Helfgott describes the fraud problem that plagues OTT advertising, explains how MadHive’s technology is designed to counter it, casts light on the company’s work in local OTT reach extension, and discusses how the advanced-advertising industry is faring in these difficult times.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at [email protected].)

Recorded May 13, 2020

TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features David Goodfriend, Founder of Locast, a controversial, non-profit service that allows consumers to stream local broadcast TV. In the interview, which was recorded May 13th, Goodfriend discusses Locast’s rapid growth (it’s now available in 19 markets, including Puerto Rico, and claims over a million users), discusses its status as a non-profit and shares his thoughts on the importance of non-profits to the economy and society in general; explains why he feels Locast offers the public an important service, especially during the Covid-19 crisis; and more.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at [email protected].)

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http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Jodie McAfee, SVP of Sales and Marketing at Inscape Data Services, a subsidiary of TV manufacturer, VIZIO, that specializes in using automatic content recognition (ACR) technology to generate audience data. Among other things, he explains how Inscape’s data is being used to enable new forms of measurement, attribution and cross-channel targeting; argues that many media companies and agencies are reliant on old approaches to audience measurement and data that have been severely weakened by the Covid-19 pandemic; discusses new trends in viewing that Inscape has been seeing; and updates us on the company’s work on Project OAR, an industry consortium that aims to standardize addressable advertising.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at [email protected].)

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Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry

Today’s episode features Friday Fireside sponsor, Scott Stansfield, Co-Founder and President of Centriply. We continue the conversation started on May 1st with Sinclair Broadcast Group's Rob Weisbord, and on May 8th with National Media's Evan Tracey. The television advertising industry is going to be flooded with "buy orders" in Q3, from retail, CPG, auto, travel and political organizations. Centriply can help media owners take advantage of that opportunity by helping transform linear-TV advertising time into advanced-advertising solutions.

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http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Halsey Minor, founder/co-founder/investor (CNET, Salesforce, Google Voice, OpenDNS, Vignette...), who is now CEO of next-generation media and telecom infrastructure company, Live Planet: the latter’s new service platform, VideoCoin Network, launched today. According to the company, it significantly reduces the cost of encoding and distributing video content by drawing on “all unused storage and hardware across American businesses, eliminating the cost for hardware engineering and IT support.” The platform, which is now commercially available, competes with Amazon’s AWS offering.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at [email protected].) Subscribe http://itvt.com/subscribe

http://tvotshow.com - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Today the Friday Fireside, brought to you by Centriply, welcomes Evan Tracey, SVP for the GOP’s political ad agency, National Media Research, Planning & Placement (NMRPP). Evan provides, in a 14-minute chat, critical guidance for Q3 and Q4 2020 advertising. The compressed political ad spend is going to come to market exactly when commercial advertising returns. It's a perfect storm for sellers. “Political buyers are going to run out of ways to buy television and cable in states where the presidential election is going to be decided,” he states. “Any screen, any video that's out there is going to be sought-after, especially ones that come with a built-in voter demographic.”

Evan also forecasts online rallies with “lots of squares in the Zoom boxes for a lot of these candidates” and (we had to see this coming) political facemasks!

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ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Joonyoung Park, Vice President and Fellow at Seoul-based DigiCAP, discussing that company’s work in ATSC 3.0/NextGen TV. Among other things, he provides an overview of ATSC 3.0 in South Korea and of the new services and forms of monetization it is enabling in that country (note: the standard was adopted by South Korea in 2016 and has been in use there since May 2017); describes how DigiCAP is working to enable ATSC 3.0-powered distance learning during the Coronavirus pandemic; and updates us on the company’s efforts to build its presence in the US market.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at [email protected].)

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Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week we have a Special Edition of The Friday Fireside, sponsored by Centriply. Our guest is Clayton Banks, Co-Founder and CEO of Silicon Harlem. Clayton talks in detail about Silicon Harlem's mission: Community as a Platform, Infrastructure for Equity, and Humanizing Technology. That will be a key focus at Silicon Harlem's 2020 Advancing Humanity Conference on October 16th at The Forum at Columbia University. Clayton was recently appointed to serve on New York City's NYCx Technology Leadership Advisory Council; their mission is to transform urban spaces into hubs for tech collaboration, research, testing and development.

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