Televisionation

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside is pleased to welcome Manik Bambha, President and Co-Founder of ViewLift, the global business-to-business software company that offers clients end-to-end, on-demand and live video streaming solutions, globally across Web and all major over-the-top devices. ViewLift has created and operates digital channels native to each device platform for content owners in sports, entertainment, broadcasting, publishing, fitness, gaming and more. The company offers an all-inclusive video platform to deploy ready-made as well as customized streaming services for live and on-demand video and related content. Its proprietary IP constitutes a full tech-stack, providing extensive functionality at a reduced time to market.

Today’s Talk Back to Television welcomes Mike Nagle, General Manager of Streaming for Gannett USA Today. Mike provides his perspective to help our friend Lisa from Los Angeles find factual and relevant news information without cable or satellite. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett’s news is the cornerstone of any streaming service or platform.

This week’s Talk Back to Television welcomes Evan Tracey from National Media Research Planning and Placement—one of the largest Republican advertising agencies. Evan answers a question we are ALL asking this week: “Did all the money (some $10B) spent on the mid-term elections in 2022 make any difference?”

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Albert Thompson, Managing Director of Digital at full-service agency, Walton Isaacson. Among other things, he discusses Walton Isaacson’s pioneering work in multicultural marketing and explains how and why the agency treats this work as something fundamental, not as an “add-on”; he also shares his thoughts on how younger consumers are using media platforms, on the prospects for shoppable TV, QR codes, AR, interactive CTV apps, and more

Note: Albert Thompson will be moderating and speaking at TVOT SF 2022 (October 12th and 13th in San Francisco).

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Philip Gilpin, Jr., CEO and Executive Director of the Catalyst Story Institute, a Duluth, Minnesota-based organization that aims to “advance the literary and visual arts by generating long-term professional career opportunities for storytelling artists.” The organization produces an annual content festival in Duluth, which allows creators of episodic and narrative works, such as TV series, Web series and podcasts, to showcase their work to industry executives, agents and producers. Among other things, Gilpin explains the Institute’s origins in the ITV Fest, which was originally based in LA (and subsequently moved to Vermont); discusses the various services it provides in addition to its content festival, including workshops on how to pitch and market content; and casts light on its plans for the future.

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The good doctor is thrilled beyond belief to welcome the inimitable Marshall Cohen to the Friday Fireside. We’ve uncorked his industry perspective like a fine single-malt scotch, as he regales us with stories of the earliest days of MTV, The Movie Channel, Nickelodeon, Comedy Central and more. But as his current C-level consulting prowess demonstrates, Marshall Cohen ain’t done yet! Lots to learn here, folks!

Today’s guest on Talk Back to Television is Perianne Grignon, VP Strategy at Mediaocean (a Talk Back Sponsor!!!). Her question comes from Alan in New York: “I get so many ads thrown at me, it’s like sticking my head in a hornets’ nest. I wish someone would talk to ME about what I’m interested in.”

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Be honest: most conversations about metadata are stratospherically over the heads of most of us! But Stuart Kurkowski, Distinguished Engineer and Software Architect for Comcast Technology Solutions, explains it all in this week’s Friday Fireside. Watch this program and share it (confidentially if necessary) with your senior management. They need to understand what makes today’s media business click.

Ladies and Gentlemen, introducing THE TELEVISION HEAVY USER! Industry tech and business veteran, Mick Darling (who also happens to be another of the winners of the 2014 TVOT Hackathon), joins this week’s Talk Back to Television. He turns out to be a streamer’s FAVORITE CUSTOMER: Lots of services, 2 hours of viewing a night, (pretty much) loves everything and is willing to juggle all the promotional deals to make it happen. Watch and learn if you made HIS favorites list!

This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.