Televisionation

This episode features Willie Williams, Co-Founder of, and Lizzie Pocock, Producer at Treatment Studio, the London-based creative agency behind one of the most talked-about elements of Queen Elizabeth II’s recent Platinum Jubilee celebrations: the illusion of the Queen’s younger self riding in her 260-year-old gold carriage. Among other things, they explain that the illusion wasn’t—as widely reported in the press—a hologram, but rather was created via LED technology; they also discuss Treatment’s other work for such acts as U2, Elton John, The Rolling Stones and The Eagles; describe how the company is using AR to produce new kinds of video experiences; and more.

This week’s Friday Fireside welcomes Mike Nagle, newly appointed General Manager of Streaming for Gannett USA Today. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett’s streaming services are currently well-distributed and poised to explode under Mike’s leadership. We believe that news is the cornerstone of any television service—national or local—and USA Today Streaming is right there, right now.

Today’s Friday Fireside guest is Elana Sofko, Chief Strategy Officer for Chicken Soup for the Soul Entertainment. We go through the company’s various business sectors (which are more varied and complex than the good doctor realized), and then into a DETAILED discussion of their acquisition of Redbox. In a word: FASCINATING. And a smart move for Chicken Soup for the Soul. Watch, and learn.

Today’s Friday Fireside welcomes industry firebrand, Bill Mobley, Founder and CEO of FreeCast. Bill has been “fighting the good fight” to aggregate streaming services for over a decade, and he shares (actually leaks) a major strategic announcement about FreeCast’s SelectTV service. Watch and learn.

If you attended the NABSHOW 2022 (or if you decided NOT to attend), you MUST WATCH this week’s episode of the Friday Fireside with the folks who made it happen! Chris Brown, EVP of Business Operations , and Jonathan Toomey, VP of Content Design and Development for The National Association of Broadcasters. You’ll hear their own analysis of the 2022 show, their forecast for NABSHOW 2023, a look forward to NABNewYork 2022, the plans to connect the Las Vegas Convention Center with Exhibitor Hotel Suites with another TeslaLoop (!!!!!) and the eventual return to the South Hall (note that the Good Doctor will be first in line to get the Motorized Skate Board concession . . .).

Today’s Friday Fireside welcomes Shelley Stansfield, Founder and Director of Special Ops at Centriply, an independent media agency that specializes in advanced, audience-driven TV campaigns. Shelley explains that the #1 benefit for brands is the ability to get their message on TV to the same audience as their digital campaign: wherever the consumer turns, they see the same targeted message. Same audience segments. Same creative. Maximum impact. Watch, and learn.

The Friday Fireside welcomes Mike Kelley, President of Americas for Grabyo, the cloud video platform for live clipping, live production and editing. We discuss how Grabyo customers worldwide can share their best moments in real time, with live clipping from broadcast and video feeds and then share to social, mobile and OTT in seconds. And we examine how NBC’s broadcast of the Kentucky Derby recorded perhaps the most exciting 54 seconds in sports (the come-from-behind victory of Rich Strike—the 80:1 long shot—recorded from overhead) didn’t get posted online until long after the race. With Grabyo’s tools, that video could have been on social media instantly, encouraging millions of new viewers to tune-in to the remainder of the NBC broadcast.

For many of us, our health is one of the first things we think about in the morning, and the one of the last things we think about at night. That is the strength of DeepIntent, the rapidly growing healthcare advertising program. Our guest on this week’s Friday Fireside is DeepIntent Chief Marketing Officer, Marcella Milliet Sciorra, who picks up where our Friday Fireside guest, DeepIntent CEO Chris Paquette, left off in late 2020. We explore how DeepIntent’s targeting can market more than healthcare-related products: everything from shoes to pickup trucks. A fascinating Friday Fireside conversation.

#televisionation #fridayfireside @rickhowe @MarcellaSciorra

This episode features Bill Daddi, President of Daddi Brand, a firm that specializes in brand platform development and public relations for data, analytics and consulting companies, as well as for associations in the television and advertising industries (its clients include CIMM, MRC, Magid, Kantar, LG Ads and Cuebiq, among others). Among other things, he discusses Daddi Brand’s work and explains the concept of brand platforms; identifies important messages that he feels the television and advertising industries often fail to communicate, whether to consumers or to partner-industries; shares his thoughts on new approaches to advertising; tells us about Daddi Brand’s new listing service, IndustryCalendar.com; and more.

This episode features Tom Keaveney, President of TV measurement and analytics company, 605. Among other things, he outlines the biggest challenges facing the measurement industry; discusses 605’s services and explains how he believes the company is differentiated in the market; casts light on the company’s plans to expand its datasets, and on its roadmap in general; gives us an overview of its new Advanced Audience offering; and more.