Various executives will be on the show to discuss their various interactive TV applications in use currently for the Olympics. Those include Ensequence's DISH app, Verizon FiOS' EBIF app, and SinglePoint's Text Alerts. Your host is Tracy Swedlow www.itvt.com

Meredith Flynn-Ripley will talk about their new social IPTV platform, MediaFriends, and the latest news about their Tier 1 customer which is deploying their suite of products. Integra5 enables television not only to be interactive, but telephony-friendly. Your host is Tracy Swedlow www.itvt.com

Anystream, CEO, Fred Singer will discuss the work his company is doing to provide on-demand video to NBC for all their Olympics coverage online. Your host is Tracy Swedlow, www.itvt.com

CEO Patrick Koppula is head of an innovative company called ffwd or "fast forward." In this show, he will reveal his beta broadband TV Electronic Programming Guide and other apps possibly that can be manipulated by a Nintendo Wii wand. Your host is Tracy Swedlow www.itvt.com

Five members of the Academy's Interactive Media Peer Group (all highly-experienced experts) stop by to discuss the finalists for this year's Emmy Awards Interactive categories.

Tom Morgan, chief strategy officer at Move Networks, has been in the ITV advertising business for a long time. He'll be here to talk about all the devleopments industry-wide and keep us up to date with Move Networks' developments (note: Move provides high quality streaming to major networks and new ad insertion methodologies). Your Host is: Tracy Swedlow www.itvt.com

Expert veteran ITV industry guests talk about the latest news of the month including the fact that the ITV Network is sending Cease & Desist letters to companies for using the initials "iTV" and "ITV." Other topics: conferences, tru2way, David Verklin of Canoe Ventures. We also have a sci-fi bonus question featuring an old movie. Your host is Tracy Swedlow www.itvt.com

David Sarnoff Library, Director, Alex Magoun, will discuss Sarnoff's legacy; how the early days of developing TV technology are similiar or different from today's work with digital and interactive TV; various interesting projects at the Library including the recreation of the "War of the Worlds" radio broadcast; The Farnsworth Invention; and his book, "Television: The Life Story of a Technology," which talks about all of the above. Host is Tracy Swedlow, www.itvt.com InteractiveTV Today.

Sangita Verma, co-founder and CEO of TAG Networks--a company that has developed a games-on-demand service, called TAG, that integrates with existing VOD infrastructures and supports community features and multi-device interaction--will discuss the company's trial deployment of the service with Time Warner Cable in Dothan, Alabama.

The next live broadcast of "The TV of Tomorrow Show with Tracy Swedlow" is scheduled for Tuesday, June 3rd at 10:30AM Pacific/1:30PM Eastern. Steven Roberts, SVP of new media and business development at DirecTV, will provide an update on that company's interactive TV offerings.