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By Ryan Koral: Entrepreneur, Producer, Strategist
The podcast currently has 25 episodes available.
With new technology always emerging, and more and more content constantly being published, we content creators have to stay on top of the shifting and evolving media landscape. It’s important for us to be willing and able to take risks and innovate, and tell compelling and interesting stories with what we’re putting out into the world.
DJ Hurula is the founder of ONE Brand Studio, a multidiscipline creative branding agency that serves cause-driven organizations. He’s very passionate about helping businesses clarify their message and audience in order to lay the strongest foundation for powerful content creation later.
Today we reflect on what 2017 taught us as content creators, as well as where content is headed in 2018. We talk about what it takes for content to be compelling, and DJ breaks it down to 4 elements. We also talk about the role of trust in our client-relationships, and how foundational that is to be able to take risks with your content.
What do you see on the horizons for content creation in 2018? What takeaways do you have from 2017? Let us know in the comments on the episode page!
In this episode:
Quotes:
Make it compelling, it’s not enough to just make stuff anymore. We really need to make stuff that moves people. (15:07)
The ability to take risks ultimately comes from a place of trust. (23:02)
A way to self-assess where you’re at on the [trust] continuum… is how early you’re brought in. The earlier you’re brought in, the higher degree of trust. (26:25)
Links:
One Brand Studio
Follow ONE Brand Studio on Twitter
Oblique Strategies card deck
If you’re a listener of this show, you probably know the importance of storytelling in conveying your message and value proposition, but do you understand the art and science behind it? Jill Pollack, is a storytelling guru who joins us today to break down what makes a good story, and where to even start when it comes to sharing ours, or our company or organization’s.
Jill is the founder and director of Story Studio Chicago, an award-winning communications consultant, writer, editor and speaker and this is just the tip of the iceberg. With a degree in theater, storytelling has been her passion for as long as she can remember. But after too many years working in places that stifled her creativity, she jumped ship and started Story Studio, where they teach writers of all levels how to tap into their creativity, get published, or get noticed with their work.
In this episode, we dive into the necessity of storytelling in both the creative and business fields, how science is now pinpointing how and why stories work inside our brains, and how to get rid of the fear and self-doubt in trying to write your story. If you have ever struggled with how to begin telling your story, then this is a must listen.
What role does storytelling play a role in your business? What work have you done to develop your storytelling muscles? Drop us a comment below!
In this episode:
Quotes:
“There’s not a ton of science yet, but there is certainly enough for us to begin pointing to experiments that have shown us exactly how stories work in the brain.” (10:53)
“In content marketing, we know we don’t sell; we start a conversation and stories are all about conversation.” (12:45)
“The first place we tell people to look is to look beyond yourself and think more about who you’re talking to, who is the audience and what do they need?” (17:46)
“I think for somebody who feels like they have lost that creativity, I would say to them, strip everything else out of your life and find those moments where you can just sit and think. Where you can write or draw but it’s so hard for us to turn things off and we have to, the screens have to go off.” (29:31)
Links:
StoryStudio Chicago
Follow StoryStudio on Facebook | Twitter | LinkedIn
Follow Jill on Twitter
Story Studio Words For Work
Essentialism (Book)
Confession time: It took me almost 10 years of running my business and managing my employees to finally become comfortable with the word “boss”. I just didn’t want to be that guy, I wanted to be a part of the team. And I know I’m not the only one
The thing I realized however, is that for my team to succeed and achieve its potential, it needs me to be the boss and to own that role. That was a pivotal moment in my business career that I look back on, but I know I still have a long way to go in improving myself in that regard.
René Boer is the co-author with Geno Wickman of How To Be A Great Boss and he joins us on the podcast today to share some of the insights he’s gained in a 30 year business career working with brands like Pizza Hut, Arby’s and Jamba Juice. As an EOS implementer René has worked with hundreds of leaders and managers, helping to align them around a shared vision and gain traction while improving team health.
Are you “The Boss” in your organization? How do you feel about your role, is there room for improvement? Let us know your biggest takeaway from this episode in the comments!
In this episode:
Quotes:
“You have to constantly be asking yourself ‘Am I earning people’s respect?’ You can’t command that, you must earn it.” [8:47]
“If the boss would spend more time asking questions, and you get the employee talking, they actually solve the problems themselves.” [28:14]
Links:
How To Be A Great Boss http://amzn.to/2k0sj1t
Find René Online http://tractionprocess.com/
The podcast currently has 25 episodes available.