In episode 5, we speak with Selina Bridge, CEO of KX Pilates. Selina shares her background growing up as a twin in the UK, her career in marketing with prestige brands like BMW, her first foray into franchising with Curves, right through to her current role leading one of the hottest franchises in Australia. Selina shares invaluable insights around her approach towards working with franchisees, how the company kept things running during COVID, along with tips around the importance of relationships, values, training and support.