In this week's Mumbrellacast, was it the right move for Ten to line up back to back Bachelor franchises? Sold to viewers as the biggest week in TV for the network, Bachelor in Paradise bowed out, The Masked Singer returned and The Bachelor kicked off - all to lower audiences than seen before. Behind the scenes, Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey were all axed by Ten in a move to restructure its news teams. The Mumbrellacast team asks if the cuts were just another phase in Ten's news identity crisis or whether, this time, it's permanent?

Industry cuts also included the Coles catalogue, in preference for a personalised digital experience for its customers. Coles' CMO Lisa Ronson popped by to talk about why this decision was made, and the future for customers on Coles & Co.

And, how does DDB's new global CEO, Marty O'Halloran, plan to bring the success of the Australian and New Zealand agencies to the world stage? O'Halloran joined Mumbrella's Tim Burrowes to chat about the legacy of Bill Bernbach - the B in DDB - industry burnout, and management across cultures.