Tenacious

Joey Jennings Jr. is a surf coach and entrepreneur who believes the ocean is the ultimate

teacher for life and business. From his early days chasing waves to guiding students through

their first ride, Joey discovered that surfing was more than a sport — it was a mindset. The

lessons of patience, balance, and resilience that he teaches in the water translate directly into

his entrepreneurial journey, where he’s learned to embrace risk, adapt to changing conditions,

and keep paddling toward purpose.

As a business owner, mentor, and storyteller, Joey brings a unique perspective that connects

the rhythm of the waves with the rhythm of entrepreneurship. He’s passionate about helping

others unlock their potential, whether they’re standing on a surfboard for the first time or

launching their first business venture. Through podcasts, coaching, and community, Joey

shares real-world wisdom about facing challenges, celebrating wins, and finding meaning in the

ride.

More information, contact info:

IG: joeyjenningsjr

TIK TOK: j_jrob

Contact: purposentertainment.com/pages/joey

Email: [email protected]

Jessica Huffman Griffin joins us to discuss how she overcame childhood trauma and a life filled with setbacks and struggles and how she went from surviving to thriving. 

Jessica's advice for overcoming life's challenges is not to take it personally, change your mindset, and surround yourself with people who think bigger and better than you. She was her life coach before life coaching existed. 

Like coal becoming a diamond, through time and pressure, she has transformed herself from a victim to a victor. She is the poster child of tenacity. The best part of her life is that she now takes time to give back and pour into others so they can overcome and live their best lives.

Top three nuggets from the podcast:

1. Have a plan and vision: Always have a plan B if plan A does not work out. A solid plan B may often be your best plan A over time. 

2. Be proactive: Take steps for positive living and good health. Good physical health drives everything. Someone once said a healthy person has many goals, but an unhealthy person only has one.

3. Pursue spiritual health: in a world and culture filled with gravity, blame, and negativity, we need God living in and through us to keep our mindset and environment right. When you have been shot in the leg and you're bleeding to death, you can then see what spiritual death or spiritual health looks like by your response to the shooter.

Jessica is a real estate professional in Atlanta, GA, married to Mike, a mother of two and grandmother of three. 

Jessica has a knack for healthy living. A few of her go-to sites: 

Ultra Wellness Clinic: https://www.ultrawellnesscenter.com/

Dr. Mark Hyman and Function Health: www.functionhealth.com

Podcast: https://podcasts.apple.com/us/podcast/the-dr-hyman-show/id1382804627

Dave Asprey: https://biohackingconference.com/2025

Dr. Andrew Huberman: https://www.hubermanlab.com

Supplement Jessica uses and myself, AG1: https://drinkag1.com/homepage-newsite

For more information:

Home invasion incident story: https://abcnews.go.com/US/atlanta-home-invasion-victim-prayed-god-shot/story?id=33269852

Contact Jessica:

Email: [email protected]

Blog: livinglifewithjessica.com

Instagram: @livinglifewithjessica

Facebook: @jessica.eastonhuffman

LinkedIn: @jessicahuffman

In this episode Ben and I discuss how all companies need to think like media or marketing companies. Why? Tune into to hear this great insight.

And what has Ben’s extensive research identified as the #1 problem in most companies with culture/ performance. It’s not what you think.  It’s not bean bag chairs, ping pong tables or free snacks.

Hear how craft, cause and community are three tenants you can build a modern workplace culture around.

Ben’s over arching message is "stop guessing and start measuring!"

In his culture architect, strategic advisor and writing career, Ben Ortlip worked with some of the world’s top brands, including Coca-Cola, Ritz-Carlton, Mercedes-Benz, AT&T, UPS, and Chick-fil-A.

In 1990 he started a production company, Kaleo Ranch, that is still in operation. His work has been recognized by the NY Art Director’s Club, the Clio Awards, the ADDYs, and others.

As a ghost-writer, Ben has worked on more than a dozen books and workbooks with well-known thought leaders like John Maxwell, Tony Robbins, Andy Stanley, Patrick Lencioni, Ken Blanchard, Henry Cloud, and the Drucker Institute.

In 2012, Ben’s passion for organizational strategy and leadership development led him to pioneer a process called Cultural Architecting, an integrated methodology for designing and curating cultures that reinforces the company’s unique business strategy.

The Cultural Architecting program is already shaping culture in healthcare, dining, manufacturing, technology, and global petroleum companies. Ben published Culture is the New Leadership in 2024. Ben and his wife, Lisa, have been married 28 years and are raising eight children.

TO CONTACT BEN ORTLIP:

Website: www.thecultureMRI.com

Email: [email protected]

Mobile (text is best): 770-403-9224

RELATED LINKS/INFO:

Book: Benjamin Ortlip, Culture is the New Leadership. https://a.co/d/iAyAuur

Book: Kouzes/Posner, The Leadership Challenge: How to Make Extraordinary Things Happen in

Organizations. https://a.co/d/43ksBnR

Peter Drucker books: https://www.amazon.com/stores/author/B000AP61TE

Abraham Maslow: https://positivepsychology.com/abraham-maslow/

2024 is the 10th Anniversary of Miriam Webster's word of the year: CULTURE. And we still don’t know what to do with it in most workplaces.

Top three nuggets from the podcast:

The bottom line is motivation; listen to see what to do about motivating those you work with.

In his culture architect, strategic advisor and writing career, Ben Ortlip worked with some of the world’s top brands, including Coca-Cola, Ritz-Carlton, Mercedes-Benz, AT&T, UPS, and Chick-fil-A.

In 1990 he started a production company, Kaleo Ranch, that is still in operation. His work has been recognized by the NY Art Director’s Club, the Clio Awards, the ADDYs, and others. As a ghost-writer, Ben has worked on more than a dozen books and workbooks with well-known thought leaders like John Maxwell, Tony Robbins, Andy Stanley, Patrick Lencioni, Ken Blanchard, Henry Cloud, and the Drucker Institute.

In 2012, Ben’s passion for organizational strategy and leadership development led him to pioneer a process called Cultural Architecting, an integrated methodology for designing and curating cultures that reinforces the company’s unique business strategy.

The Cultural Architecting program is already shaping culture in healthcare, dining, manufacturing, technology, and global petroleum companies. Ben published Culture is the New Leadership in 2024. Ben and his wife, Lisa, have been married 28 years and are raising eight children.

TO CONTACT BEN ORTLIP:

Website: www.thecultureMRI.com

Email: [email protected]

Mobile (text is best): 770-403-9224

RELATED LINKS/INFO:

Book: Benjamin Ortlip, Culture is the New Leadership. https://a.co/d/iAyAuur

Book: Kouzes/Posner, The Leadership Challenge: How to Make Extraordinary Things Happen in

Organizations. https://a.co/d/43ksBnR

Peter Drucker books: https://www.amazon.com/stores/author/B000AP61TE

Abraham Maslow: https://positivepsychology.com/abraham-maslow/

Elle Ullmann is an American entrepreneur, media mogul, tech investor, and undoubtedly the queen of connecting people. She is the founder of Melt Music & Media Agency: a full-service marketing, technology, and licensing conglomerate. With a focus on influencer marketing, AI, and NFT licensing, MELT assists personal brands in maximizing their potential by leveraging their audience and building communities around emerging technology & IP portfolios."

Elle has always been immersed in entertainment and business. Having attended the star-studded Buckley School in Los Angeles, as well as growing up with a monkey named Clyde and two gorillas, Sam and Sophie, she quickly found her footing as an entrepreneur. 

She went on to help create the Greenwich-based entertainment, lifestyle, and performance sport companies Hashtag Board Co., The HashLife Company, and RU3 Performance. Elle achieved further popularity among younger demographics while promoting numerous music artists around the globe, such as Waka Flocka, Pia Mia, Jason Darulo and others.

Her love for music led her to her next business venture: WriteMySong. While attending a music business conference at Harvard University, she met Vincent Berry, who won 2 Grammys as a co-writer of Beyonce’s "Sandcastles." It was there that she saw the opportunity to fuse music and branding, and expanded this concept into MELT Music & Media Agency.  

She has since partnered with SULT Agency, the first ever music meta-label aimed to help artists distribute, register, and market their music properly while retaining total control of their royalties. Furthermore, she partners with SULT co-founder, DJ E-Feezy, who has his own label at RocNation, and has also gone on to found the 2021 Houston Fusion Fest.

Beyond music and entertainment, Elle prides herself in being an avid tech investor, Elle is a shareholder and advisor to the NFT marketplace BYT.io, and RarityMon: the most accurate rarity NFT checker. Additionally, she is an investor of the E-Sports team XSET, and currently invests in AR, AI, and 5G Stocks, Audience Building Platforms, Music and Gaming distribution platforms, and API ad and payment integrations. Furthermore, Elle is a shareholder of Equalitude, a company built on conscious commerce and whose slogan is “An Attitude of Equality.” She signed a global license for UNESCO Center for Peace to promote equality worldwide.

Elle is passionate about mentoring entrepreneurs to help them learn how to create and grow their income for lifelong financial security. She believes consistency is one of the top 10 attributes of success, and lives by the mantra, ”Success is a series of successful days.”

To connect with Elle, DM her on any of her social channels:

X (Twitter): @elleullmann

LinkedIn: http://linkedin.com/in/elleullmann

IG/Threads: elleullmann

Web: meltmma.com

And don’t forget to grab you PPV for the Crawford-Spence fight date TBD in LasVegas, NV. https://www.sho.com/sports/fights

You’ll hear tips and tricks from Elle about how to overcome and endure failure, how to position yourself for success and how A.I. will effect and or possibly not affect you future.

Elle Ullmann is an American entrepreneur, media mogul, tech investor, and undoubtedly the queen of connecting people. She is the founder of Melt Music & Media Agency: a full-service marketing, technology, and licensing conglomerate. With a focus on influencer marketing, AI, and NFT licensing, MELT assists personal brands in maximizing their potential by leveraging their audience and building communities around emerging technology & IP portfolios."

Elle has always been immersed in entertainment and business. Having attended the star-studded Buckley School in Los Angeles, as well as growing up with a monkey named Clyde and two gorillas, Sam and Sophie, she quickly found her footing as an entrepreneur.

​She went on to help create the Greenwich-based entertainment, lifestyle, and performance sport companies Hashtag Board Co., The HashLife Company, and RU3 Performance. Elle achieved further popularity among younger demographics while promoting numerous music artists around the globe, such as Waka Flocka, Pia Mia, Jason Darulo and others.

Her love for music led her to her next business venture: WriteMySong. While attending a music business conference at Harvard University, she met Vincent Berry, who won 2 Grammys as a co-writer of Beyonce’s "Sandcastles." It was there that she saw the opportunity to fuse music and branding, and expanded this concept into MELT Music & Media Agency.

She has since partnered with SULT Agency, the first ever music meta-label aimed to help artists distribute, register, and market their music properly while retaining total control of their royalties. Furthermore, she partners with SULT co-founder, DJ E-Feezy, who has his own label at RocNation, and has also gone on to found the 2021 Houston Fusion Fest.

Beyond music and entertainment, Elle prides herself in being an avid tech investor, Elle is a shareholder and advisor to the NFT marketplace BYT.io, and RarityMon: the most accurate rarity NFT checker. Additionally, she is an investor of the E-Sports team XSET, and currently invests in AR, AI, and 5G Stocks, Audience Building Platforms, Music and Gaming distribution platforms, and API ad and payment integrations. Furthermore, Elle is a shareholder of Equalitude, a company built on conscious commerce and whose slogan is “An Attitude of Equality.” She signed a global license for UNESCO Center for Peace to promote equality worldwide.

Elle is passionate about mentoring entrepreneurs to help them learn how to create and grow their income for lifelong financial security. She believes consistency is one of the top 10 attributes of success, and lives by the mantra, ”Success is a series of successful days.”

To connect with Elle, DM her on any of her social channels:

X (Twitter): @elleullmann

LinkedIn: http://linkedin.com/in/elleullmann

IG/Threads: elleullmann

Web: meltmma.com

And don’t forget to grab your PPV for the Crawford-Spence fight December 9, 2023 in LasVegas, NV. Use this link once announced,TBD https://www.sho.com/sports/fights

About our guest, Dr. Bill DeMarco. His life’s work: “To be highly knowledgeable, capable and hungry in leading and supporting the people I live and work with and to lead others in powerful and effective uses of vision casting, strategy, and history….And to do it all with an understanding heart.”

Passionate about all things leadership and developing the ultimate in high performance leaders–J. William “Bill” DeMarco serves as the Director Air University Innovation Accelerator (AUiX) and as a Professor of Leadership Studies Air Command and Staff College (ACSC) Maxwell AFB, Alabama. His Leadership and Command experiences include command at the squadron, group, and region level, as well as serving as ACSC’s 44th Commandant.

Bill is an adjunct professor with Auburn University in Leadership. He served as a National Security Affairs Fellow at Stanford University’s Hoover Institution and is a fellow at The Judge Business School, Cambridge University, England, as well as a senior associate with GiANT Worldwide leadership consulting. He is a TEDx speaker and also contributes as a leadership consultant for the National WWII Museum’s Corporate Leadership Academy in New Orleans, LA, and is the founder and CEO of the Mastermind Century Group, LLC.  Bill volunteers and serves on the 100th Bomb Group Foundation’sBoard of Directors and as an Advisor for Gen-Pol a think-tank consultancy and social enterprise.

Bill is married to Sundie and together they have three sons and one grandson.

To connect with Bill visit 

AUix: https://www.airuniversity.af.edu/AUiX/ 

The Mastermind Century Group

https://m100group.com/

About our guest, Dr. Bill DeMarco. His life’s work: “To be highly knowledgeable, capable and hungry in leading and supporting the people I live and work with and to lead others in powerful and effective uses of vision casting, strategy, and history….And to do it all with an understanding heart.”

Passionate about all things leadership and developing the ultimate in high performance leaders–J. William “Bill” DeMarco serves as the Director Air University Innovation Accelerator (AUiX) and as a Professor of Leadership Studies Air Command and Staff College (ACSC) Maxwell AFB, Alabama. His Leadership and Command experiences include command at the squadron, group, and region level, as well as serving as ACSC’s 44th Commandant.

Bill is an adjunct professor with Auburn University in Leadership. He served as a National Security Affairs Fellow at Stanford University’s Hoover Institution and is a fellow at The Judge Business School, Cambridge University, England, as well as a senior associate with GiANT Worldwide leadership consulting. He is a TEDx speaker and also contributes as a leadership consultant for the National WWII Museum’s Corporate Leadership Academy in New Orleans, LA, and is the founder and CEO of the Mastermind Century Group, LLC.  Bill volunteers and serves on the 100th Bomb Group Foundation’sBoard of Directors and as an Advisor for Gen-Pol a think-tank consultancy and social enterprise.

Bill is married to Sundie and together they have three sons and one grandson.

To connect with Bill visit 

AUix: https://www.airuniversity.af.edu/AUiX/ 

The Mastermind Century Group

https://m100group.com/

Back in the day, Zach Thomas was selected as the top Eagle Scout in the nation. As we all know, such an honor is extremely rare. Among other things, It was one of the qualifiers that got him into West Point, the United States Military Academy, and so began his military career.  He served almost 7 years active duty as an Airborne Ranger Infantry Officer before leaving the Army to pursue the Chaplaincy and entrepreneurship.

.On this episode, we'll talk about:

Zack Thomas is an experienced entrepreneur and business leader. published author, speaker, and coach. graduate of the United States Military Academy at West Point.

Find out more about Zach on his website , and connect with him on LinkedIn and Twitter.

Website: https://leaderfarming.com/

Website: https://www.andychristiansen.com/

Combo is a wife, mother, retired U.S. Air Force Colonel, Chief Transformation Officer for Shift4 Payments, and Mission Director for Science & Research for the Polaris Dawn Commercial Spaceflight. Before all that she was the first-female solo demonstration pilot on the United States Air Force Aerial Demonstration Squadron, the Thunderbirds. Pretty damn cool...