In this powerful episode of Tenacity with Sonia C., host Sonia Couto sits down with Brittany Greenfield, founder and CEO of Wabi, for an unfiltered conversation about entrepreneurship, cybersecurity, and what it truly means to build a business as a woman in tech.

Brittany’s path into cybersecurity wasn’t linear, and that’s precisely what makes her story so compelling. From enterprise software and cloud startups to founding a company in the male-dominated world of application security, she shares how curiosity, problem-solving, and resilience shaped her journey.

Together, Sonia and Brittany unpack:

• Why cybersecurity must be built into software, not bolted on after
• The real risks founders take when they ignore security early on
• What it’s like fundraising and scaling as a woman in cybersecurity
• Why bootstrapping can be both a constraint and a strategic advantage
• The hidden human vulnerabilities behind cyber breaches
• How AI is changing cybersecurity, for better and for worse
• Why every founder needs a personal board of advisors
• 
  

This episode transcends technical jargon and delves into the heart of leadership, decision-making, and trust, both in technology and within yourself as a founder.

Sonia guides the conversation with insight and candour, connecting Brittany’s technical expertise back to the founder experience: loneliness at the top, moments of self-doubt, and the courage it takes to ask for help when everything feels like it’s on the line.

If you’re a founder building a SaaS product, navigating risk, raising capital, or questioning how to scale responsibly, this episode will challenge how you think about growth, security, and resilience.

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In this episode of Tenacity with Sonia C., host Sonia Couto sits down with Adina Kroll, a business and Human Design coach who helps entrepreneurs grow sustainably, without burning themselves out.

Adina shares her unconventional journey from a small village in Germany to building a coaching business in the UK, including the moment she realized she was never meant for corporate life. What follows is a powerful conversation about alignment, burnout, identity, and redefining success on your own terms.

Together, Sonia and Adina unpack:

• Why entrepreneurship isn’t for everyone, and why that’s okay
• How Human Design helps founders understand how they’re wired to make decisions
• The hidden burnout patterns entrepreneurs normalize (skipping meals, sleep, and boundaries)
• Why mindset, identity, and belief systems directly cap income and growth
• How NLP (Neuro-Linguistic Programming) can rewire self-sabotage and imposter syndrome
• The difference between building a business that looks successful and one that feels sustainable

This episode is especially resonant for founders who:

• Feel overwhelmed, overworked, or quietly burned out
• Struggle with perfectionism, imposter syndrome, or “doing business the right way.”
• Wonder whether self-employment is actually aligned for them
• Want to scale without sacrificing health, relationships, or joy

Sonia guides the conversation with her signature clarity and grounded perspective, challenging the myth that entrepreneurship is the only path to fulfillment, while reinforcing the importance of self-awareness, values, and resilience.

If you’ve ever questioned whether you’re building your business for freedom or from pressure, this conversation will give you language and permission to choose differently.

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In this candid episode of Tenacity with Sonia C., host Sonia Couto sits down with Gary LeBlanc, founder and CEO of 0dB, for an honest conversation about entrepreneurship, resilience, and the true cost of building something meaningful.

Gary shares his journey from a successful corporate career to founding a neuroscience-backed functional beverage brand, sparked by personal loss, a deep commitment to wellness, and a desire to build with integrity. What unfolds is not a glossy startup story, but a candid look at burnout, pivots, sunk costs, and the emotional toll of staying in the game when the odds aren’t in your favour.

Together, Sonia and Gary unpack what it’s really like to:

• Build a product rooted in science and integrity in a crowded wellness market
• Navigate brutal supply chain and regulatory challenges as a Canadian founder
• Question whether to keep going, or let go, after years of sacrifice
• Balance ambition, mental health, and family as an entrepreneur
• Recognize when passion turns into resentment, and what to do next

This episode is compelling for founders who are quietly asking themselves:

“How much gas do I have left in the tank?”

Sonia guides the conversation with empathy and clarity, creating space for founders to feel seen while extracting hard-earned lessons you won’t find in pitch decks or MBA textbooks.

If you’re building through uncertainty, facing a pivot, or redefining what success looks like in your next chapter, this conversation will stay with you.

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In this empowering episode of Tenacity with Sonia C, host Sonia Couto welcomes master life coach, bestselling author, and motivational speaker Lucy Liu. Together, they dive deep into overcoming limiting beliefs, cultivating rock-solid confidence, and embracing intentional living to create a life of purpose and fulfillment. Lucy shares actionable strategies for managing daily stress, transforming obstacles into opportunities, and making decisive decisions that drive lasting change.

Listeners will gain insights into building unshakable self-belief, setting meaningful boundaries, and celebrating small wins to stay motivated. Whether you’re an entrepreneur, a high-achieving professional, or someone seeking clarity and growth, this episode is packed with practical advice and inspiration.

Tune in to learn how to shatter your inner barriers, embrace your authentic self, and design a genuinely Confident & Epic life!

🎧 Listen now and start your transformation with actionable tools from Lucy Liu. https://soniacouto.com/podcast/

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In this episode of Tenacity with Sonia C, host Sonia Couto sits down with John Graham, a three-time USA Memory Champion and emotional transformation coach. John shares his journey of overcoming crippling anxiety, panic attacks, and chronic procrastination—not through traditional mental health methods but by diving into the emotional root causes behind these struggles.

Listeners will learn:

✅ Why traditional methods like meditation and journaling might not fully resolve anxiety.

✅ How suppressed emotions manifest as overwhelm and procrastination.

✅ Practical steps to start identifying and releasing emotional blocks.

✅ Why nervous system regulation is key to emotional healing.

If you’re an entrepreneur feeling stuck, overwhelmed, or unable to break free from procrastination, this episode provides a transformative framework for lasting emotional freedom.

https://soniacouto.com/podcast

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In this episode of Tenacity with Sonia C, Jake Stahl, a seasoned sales and training expert, joins Sonia to reveal the secrets behind building authentic connections in sales and business. Drawing on 30 years of experience across six countries and seven patents in learning development, Jake discusses why human connection outshines automation in today’s digital world.

Discover how Jake rebuilt his career after personal setbacks, the transformative power of his 2/10 Rule, and his innovative communication strategies that have helped companies triple their sales. Whether you’re a startup founder, sales professional, or entrepreneur, this episode will equip you with actionable insights to elevate your sales game and foster genuine client relationships.

Key Takeaways:

• Why focusing on quality over quantity in sales leads to better results.
• The importance of breaking conditioned responses to connect with prospects.
• How to balance authenticity with automation in your outreach strategy.
• The role of active listening in transforming workplace culture and customer relationships.

Tune in to learn why connection beats automation every time—and how it can drive meaningful growth for your business.

🎙️ Listen now and subscribe for more inspiring conversations! https://soniacouto.com/podcast

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In this episode of Tenacity with Sonia C, Greg Williams, VP of Strategy at Western Computer, shares his expert insights on how startups and small businesses can successfully break into big tech ecosystems like Microsoft, Oracle, and other major players. Greg delves into the power of partnerships, the importance of credibility, and how to navigate daunting ecosystems to scale your business.

Whether you’re a startup looking to make your mark or an entrepreneur seeking innovative growth strategies, this episode is packed with actionable advice.

Tune in as we discuss:

• Building credibility and trust as a small business
• Partnering with major players to access larger client bases
• Content creation and marketing strategies for B2B growth
• How big tech ecosystems like Microsoft can help startups scale
• The future of ERP and CRM software in the cloud

https://soniacouto.com/podcast

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In this episode of Tenacity with Sonia C, Sonia sits down with Michael Levitt, a burnout expert and founder of The Breakfast Leadership Network, to uncover the hidden toll burnout takes on our personal and professional lives. Michael shares his journey of overcoming a near-fatal burnout experience that cost him his job, health, and home and how he turned it into a mission to help others prevent burnout.

🔥 What You’ll Learn in This Episode:

• The early warning signs of burnout and how to recognize them.
• Practical, everyday strategies to manage stress and reclaim balance.
• How leaders and managers can support their teams to avoid burnout.
• Why boundaries and self-care are essential for entrepreneurs and high-achievers.

Whether you’re an entrepreneur, leader, or professional juggling endless responsibilities, this episode is packed with actionable advice to help you prevent burnout and thrive in work and life.

💬 Join the conversation and discover how to spot burnout before it derails your life—and how to come back stronger than ever.

📌 Don’t forget to subscribe to Tenacity with Sonia C and leave a review if you found this episode insightful!

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In this episode of Tenacity with Sonia C, Julian Hayes II, the founder of Executive Health, shares his unique approach to integrating physical and mental health for optimal entrepreneurial success. Julian, a renowned health and performance advisor, helps CEOs, executives, and entrepreneurs thrive in high-pressure environments by prioritizing their physical well-being and mental resilience.

We explore the concept of being the “CEO of your health,” exploring how personalized health strategies, data-driven insights, and mental fitness play crucial roles in achieving peak performance and avoiding burnout. Julian reveals actionable strategies for integrating fitness, mindset, and health management to build long-term success in business and life.

As an entrepreneur, it’s easy to focus solely on business growth, but maintaining a healthy balance between mind and body is essential for sustainability. In this episode, you’ll learn how to prevent burnout, boost your resilience, and ensure your health is your strongest asset.

Key Takeaways:

• Why integrating physical health and mental well-being is vital for success
• How entrepreneurs can prevent burnout and achieve long-term performance
• The role of data and technology in optimizing health outcomes for business leaders
• Actionable tips for building resilience and managing stress
• Why self-care is not optional but a critical component of entrepreneurial success

If you’re ready to unlock the full potential of your health and business, this episode is a must-listen!

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In this episode of Tenacity with Sonia C, we’re diving into the Three Pillars of an Abundant Life—Faith, Fitness, and Finance—with Chad Hufford, a financial planning expert, bestselling author, and resilience coach. Chad’s story is a powerful example of perseverance, starting his business in 2007 during one of the worst financial crises and building it into a firm that now manages over half a billion dollars in assets.

Chad shares how his unique blend of experiences—from biochemistry to athletic training and sports psychology—has shaped his approach to helping others achieve wealth, wellness, and purpose. Together, we explore how faith provides clarity, fitness builds strength and resilience, and financial habits create freedom.

This episode has actionable insights for anyone looking to overcome setbacks, develop high-performance habits, and lead an intentional, abundant life. Whether you’re an entrepreneur, investor, or simply seeking inspiration, Chad’s journey will motivate you to align your life with these three powerful pillars.

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