Tential's Transformation Nation

Exploring the many ways technology and tech leaders are reshaping and re-imagining how we work and live in today’s ever-changing world.

On this episode, Chief Digital Technology Officer and your host, Anna Frazzetto, interviews Todd Unger, Chief Experience Officer and SVP of Marketing and Physician Engagement at the American Medical Association. Todd is a celebrated tech industry visionary, known for leading digital change initiatives at a variety of organizations, including AOL, Time Inc. and The Daily Racing Form. 

Todd’s multi-dimensional expertise in digital technology, product development, and marketing, along with a fearless approach to disruption, aided Todd in translating AMA’s mission to be the “physician’s powerful ally in patient care” into a new era. Todd credits his success to a three-step, question-based approach that focuses on bringing the organization together. These questions include: 

• How they intend to express their modified role in this world.
• How they will adapt and leverage digital marketing, and virtual channels to get the job done.
• What boundaries they’re going to break to do it.  

Through the experimental shifts in how they deliver their mission, the AMA also saw systemic changes to their customer experience. But before diving into his learnings, Todd notes that the term “customer experience” is under-defined. His personal definition of customer experience?  The seamless integration of product, marketing, eCommerce, and service. While it takes time, organizations that make that time to build out their digital platform and understand all the elements of their own funnel will be better positioned to serve their audiences through any crisis. 

Although Todd led the organization through the pandemic, he shares that he is often guided by two spectacular techies in his personal life: His wife and daughter. His wife is a former business school professor at the University of Virginia who is taking advantage of the enormous opportunity the pandemic has created for the world of education. She has built a practice around what Todd calls “Feminism and Entrepreneurship,” reaching a massive audience of people that never would have been able to attend an in-person event.

As the conversation continues, Anna and Todd discuss how focusing on your target audience’s individual interests can lead to growth, advice for better digital marketing and engagement when people are “digitally maxed out,” and how business leaders can more strategically drive leads! We hope you enjoy this episode.

The post #MFH: Marketing From Home appeared first on Tential.

Exploring the many ways technology and tech leaders are reshaping and re-imagining how we work and live in today’s ever-changing world.

On this episode, Chief Digital Technology Officer and your host, Anna Frazzetto, interviews Jennifer Taylor, President and CEO of Northern Virginia Technology Council. NVTC is one of the largest and most influential tech councils in the nation, representing the greater Washington region. What do they provide? Connection, education, and advocacy for their members, so that they can go on to grow and advance a thriving tech ecosystem. 

Jennifer joined the NVTC team about six months ago to step into the honorary role of President and CEO. Her vision is clear: she wants the organization to become the most vibrant and collaborative tech community in the world. Although that may sound like a distant dream, Jennifer is up to the challenge, with community members backing her, including big names like Google, Amazon, Microsoft, Facebook, Samsung, and Verizon, and tech government contractors like SAIC & CACI.

Last year, like many other organizations, NVTC had to pivot from their frequent and well-known in-person member events to the virtual environment. The transition was bumpy at first, but Jennifer notes that the accelerated atmosphere has produced more connections than ever before, resulting in a 75% increase in both the number of events and the number of member engagements – talk about momentum! 

As the conversation continues, Anna and Jennifer discuss what’s on the horizon for NVTC, Jennifer’s ideas on filling the skills gap between tech needs and supply, and her unique approach to setting up DE&I programs and committees. We hope you enjoy this episode! 

The post Mission First, People Always appeared first on Tential.