Founder's Story

Tequila, Tradition, and Triumph: How Charley Pavlosky Built Aguadios into a Collector’s Dream | S2 Ep. 152


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In this episode, Charley Pavlosky dives into his extraordinary journey into the world of rare spirits, sharing how a chance experience in Jalisco, Mexico, inspired the creation of Aguadios Tequila. From exploring tequila's rich history to crafting some of the rarest and most exquisite spirits, Charley delivers a compelling story of passion and innovation.

Key Topics Discussed:

  • The Origins of Tequila: Charley’s discovery of a family-run Jalisco operation featuring rare organic blue Weber agave with exceptional sugar content.
  • Crafting Perfection: How Aguadios Tequila is aged in 200-year-old Japanese Mizunara oak barrels, creating a spirit that blends tradition and rarity.
  • Tequila as a Collector's Item: The growing trend of tequila as an appreciating asset, with limited-edition bottles becoming highly sought-after investments.
  • Overcoming Industry Challenges: The hurdles of navigating legal and logistical processes across Mexico, the U.S., and Japan to bring a premium product to market.
  • The Celebrity Influence: The role of high-profile celebrity tequilas in popularizing the spirit, while Aguadios focuses on authenticity and exclusivity.
  • The Role of Humor: Charley’s background in comedy, working with legends like Robin Williams and Richard Pryor, and how humor has been a guiding force in overcoming challenges.


Takeaways:

  • Tequila is not just a drink; it’s a vessel for storytelling, tradition, and shared human experiences.
  • Scarcity and authenticity make rare spirits like Aguadios Tequila truly remarkable.
  • Perseverance, humor, and passion are essential to navigating challenges and achieving success.


Connect with Charley Pavlosky:

  • Trending Spirits Inc.
  • Aguadios


Visit these websites to explore Charley’s story, purchase limited-edition bottles, and inquire about private tastings or events.



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