Test. Learn. Grow.

Test. Learn. Grow.

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Test. Learn. Grow. episodes

  • Nurturing & Automation Best Practices, with Dale Riether

    “Nurturing a customer means giving them the right information at the right time as they’re working through their path to purchase.”

    Find out how you can best support your customers on their journey to purchase success from our Creative Manager and Subject Matter Expert on Nurturing & Automation, Dale Riether.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected]. 

    26 min
  • Using Rocks to Gain Traction, with JT Smith

    Level Agency leverages the Entrepreneurial Operating System (EOS®) on a daily basis. Part of this program is the idea of goal-setting through the use of "Rocks."

    In this episode, we sit with JT Smith, AVP of Operations, to understand what Rocks are, why they are important, and how the Agency uses them to deliver excellent results for clients.

    If you like the topic of this episode, check out the book Traction: Get a Grip on Your Business, by Gino Wickman.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected]. 

    17 min
  • The Difference Between Client Partnership and Client Services, with Amy Stettler

    From beginning her career as a student of Ogilvy & Mather, to establishing herself within well-respected companies like Apple, to now expanding and innovating our growth at Level Agency, listen as Account Director and Client Partnership Center of Excellence Lead, Amy Stettler shares the excitement and significance of client partnership to marketers who want to bring their clients’ marketing to the next level. 

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected]. 

    28 min
  • 3 Tips for Facebook Ads in the Changing iOS Environment

    Apple's recent iOS updates are fundamentally changing the way digital advertisers think about targeting. The platform that has been most effected and vocal about these shifts is Facebook.

    In this episode, we hear from Abby Young, one of Level Agency's Media Managers, about three things all advertisers should keep in mind to avoid having their ad accounts frozen as a result of these changes.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected]. 

    18 min
  • The Elements of a Meaningful Marketing Test, with Jess Echement

    What makes a meaningful test within a digital marketing ecosystem?

    On this week’s episode of our podcast Jess Echement, our Testing Subject Matter Expert, breaks down what the Test in “Test. Learn. Grow.” means specifically for Level Agency and how we leverage this mindset to create wins for clients.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected]. 

    24 min
  • Cut the Cord, Not Your Lead Funnel: Demystifying CTV and OTT

    There's a  digital transformation happening in marketing, with a focus on the consumer shift towards streaming TV platforms and the measurement advertising efforts on those platforms. 

    In this episode the Level team will:

    • Demystify OTT / CTV from consumer and advertiser perspectives  
    • Talk about principles of effective test design  
    • Provide a roadmap to measure the impact of OTT strategies on your student inquiry funnel  
    • Tie your brand awareness activity to your student generation funnel in ways your CFO will approve 

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected]. 

    37 min
  • Simplifying Ecommerce Marketing, with Tim Fitzgerald

    Hear from Tim Fitzgerald on how he rose from Level Agency intern to Team Lead of our Ecommerce division.

    While Tim admits that the world of digital marketing is dynamic and challenging, he also argues that it's not always as complicated as many make it out to be.

    Listen as he discusses this idea and provides insights into the future of Ecommerce marketing.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected]. 

    24 min

About Test. Learn. Grow.

From the publisher's feed

Welcome to the Test. Learn. Grow. podcast! You'll get to hear from the Level team and other industry experts as we dive into the ever-evolving world of digital marketing.

Join us for…