Test. Learn. Grow.

Test. Learn. Grow.

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Test. Learn. Grow. episodes

  • Facebook Can Still Drive Marketing ROAS. Here's How.

    "Facebook doesn't work anymore." Have you heard that line recently? It's wrong!

    Sure -- Facebook has made significant updates to its advertising platform in the past year; many of which have made the platform more difficult to master. However, it's still possible!

    Join us as we unpack how our media professionally are still driving considerable ROAS numbers for our clients.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected].

    16 min
  • Using the RACI Framework to Guide Project Success

    RACI stands for:

    • Responsible
    • Accountable
    • Consulted
    • Informed

    It's a short, simple tool which makes task ownership crystal clear and assists with keeping projects moving forward.

    In this episode we talk about why this framework is important and how you can begin to implement it in your business.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected].

    24 min
  • Why Your Business Needs Performance Creative

    What's the difference between traditional creative and performance creative?

    We've been asked that question a few times now, so we decided to record this podcast episode on the topic!

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected].

    32 min
  • Leveraging Marketing to Battle Food Waste & Hunger

    In this episode you'll here from our friends at 412 Food Rescue and Food Rescue Hero -- non-profits that Level Agency is proud to support.

     Did you know that in the United States alone, 40% of the food we produce is wasted?

    Transported by a growing network of volunteers, 412 Food Rescue directly transfers food to nonprofit partners that serve those who are food insecure in the Pittsburgh, PA, area.

    "Education is critical, and it's critical at every single step of the process. So, marketing is, in a lot of ways, like education." Find out how Level Agency client 412 Food Rescue, and their app Food Rescue Hero, use marketing to spread awareness about their mission and encourage volunteers in the community to get involved.

    Visit them online for more information about how you can join the fight: https://412foodrescue.org/take-action/

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected].

    21 min
  • Meet Your Hosts for 2022

    Welcome to 2022! Before we jump in with more episodes featuring Level Agency team members, clients, and partners, we're taking a step back to introduce our hosts for this year.

    Get to know Myles and Allyn and what they are excited about for the future of the podcast.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected]. 

    16 min
  • 2021 In Review

    Tune in for stats and milestones from our agency's 2021, as well as some hints as to what's in the works for 2022.

    This will be the last episode for 2021, so Happy Holidays to all! We'll see you back here in January.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected]. 

    15 min
  • How to Train a Remote Workforce
    How does your organization stack up when it comes to the hiring, training and retention of new employees? 

    This episodes dives deeper into how Level is tackling the challenge of training a remote workforce -- and how your organization can adopt a similar approach.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected]. 

    21 min
  • Why Wait? It's Time to Adopt AI

    Have you asked yourself these 3 questions about your business?

    • What is your level of comfort with adding elements of artificial intelligence or automation to your workflows? 
    • Do you have a plan to integrate them into your workflows in the future? 
    • In the next year, in the next 5 years, in the next 10 years? 

    Let's face it, the phrase "the robots are coming for our jobs" is only true if we don't become friends with those robots. I mean, wouldn't it be great if you had a robot on your team that could work for for 24 hours? It would free you up to do more impactful work!

    In this episode, Patrick Patterson and Myles Biggs dive deep into the topic of AI adoption with Mia Umanos, co-founder of Cickvoyant, a marketing analytics and AI firm.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected]. 

    43 min
  • 5 Questions That Will Improve Your Media Management

    Media buying exists in a landscape where platforms and best-practices change constantly.

    Hear from two of Level Agency's seasoned media pros about a 5-question framework that will allow you and your teams to think critically, focus on what matters, and successfully pivot with the market.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected]. 

    21 min

About Test. Learn. Grow.

From the publisher's feed

Welcome to the Test. Learn. Grow. podcast! You'll get to hear from the Level team and other industry experts as we dive into the ever-evolving world of digital marketing.

Join us for…