In this episode of Communication Breakdown, Steve Dowling and Craig Carroll return to the ongoing saga at Astronomer—the data pipeline company whose PR tailspin took a surprising detour into celebrity marketing. Just when the dust seemed ready to settle, Gwyneth Paltrow dropped in with a cheeky, scripted spin crafted by Ryan Reynolds' Maximum Effort agency. Steve and Craig unpack what worked, what flopped, and what it means to let a “reset” moment breathe—or botch it by marketing the marketing. They then pivot to a broader analysis of earnings season as automakers and consumer brands navigate tariff turmoil with radically different communication strategies. Ford, GM, and P&G all face the same policy shock, but each tells a different story. The hosts break down how structure, candor, and stakeholder framing shape trust and signal control in volatile times.

Takeaways

• Astronomer’s Gwyneth Paltrow ad was an elegant off-ramp—until the company kept talking.
• “Don’t market the marketing” remains one of PR’s oldest rules for a reason.
• Tariff communication during earnings calls revealed three distinct narrative approaches: GM (structure), Ford (stakeholder framing), and P&G (candor).
• When policy is unstable, message legibility becomes more valuable than confidence.

Topics Mentioned
Crisis communication, marketing vs. comms, reputation management, leadership accountability, corporate silence, narrative control, brand reset, post-crisis storytelling, tariffs, earnings season, inflation, stakeholder strategy, transparency, apology culture, narrative legibility

Companies Mentioned
Astronomer, Maximum Effort, Goop, Mint Mobile, General Motors, Ford, Procter & Gamble

Episode Hashtags

#Astronomer #Goop #MaximumEffort #MintMobile #Ford #GM #ProcterAndGamble #CrisisCommunications #PRStrategy #ReputationManagement #StakeholderEngagement #EarningsSeason #TariffPolicy #LeadershipComms #Transparency #CorporateNarrative #ShawnPNeal #AdvoCast #OCRNetwork


Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at [email protected]