That B2B Podcast

Want a B2B podcast that brings you leads, authority and content? Work with us: https://thepod.fm

In this solo episode I break down my full 2026 playbook for account based marketing in B2B, from choosing your target accounts to the channels that book real meetings. I compare every major ABM channel side by side: LinkedIn ads, webinars, events, cold email, retargeting, organic and the B2B podcast play, then show you how to measure it and how to vet an ABM agency before you hire one. If you run a B2B company and you want ABM that builds pipeline instead of noise, this is exactly how I would set it up.

Chapters:

00:00 Why ABM wins for B2B

00:41 What ABM actually is

02:06 Step 1: choosing your target accounts

03:41 Using AI to rank your list

04:20 Intent signals and triggers

05:30 Step 2: messaging and personalisation

06:46 The ABM channels compared

11:26 The B2B podcast play

13:10 How to measure ABM

14:14 In-house or hire an agency

14:58 How to vet an ABM partner

16:21 Recap

Want a B2B podcast like this that brings you leads, authority and content? Work with us: https://thepod.fm

Founder-led growth is my big bet for B2B in 2027. In this solo episode I break down why your CEO should be your best salesperson, walking through four founder-led brands: Adam Robinson at RB2B, Dave Gerhardt and David Cancel at Drift, Daniel Priestley at ScoreApp and Chris Walker at Refine Labs. I cover the three jobs every one of them did, why it worked, the honest caveat, and the four rules for doing the same at any size. If you sell to named accounts and want your founder's voice to turn into pipeline rather than followers, this is the playbook I would use.

Book a free call: https://free.thepod.fm/yt/founder-led-growth

Chapters:

00:00 Founder-led growth is my big bet for 2027

00:38 What a founder-led brand actually is

01:34 Adam Robinson (RB2B): post every day

02:23 Dave Gerhardt and David Cancel (Drift)

03:17 Daniel Priestley (ScoreApp): be the guest

03:54 Chris Walker (Refine Labs): a weekly show

04:43 One honest caveat

05:07 The 3 jobs every founder-led brand does

07:14 It works at any size

08:16 4 rules to do it yourself

08:58 Recap

Sources:

Adam Robinson, RB2B and Retention.com (SaaStock): https://saastock.com/blog/how-adam-robinson-cracked-founder-led-marketing

Dave Gerhardt on Seeking Wisdom (The Next CMO): https://www.thenextcmo.com/blog/building-a-founder-brand-with-dave-gerhardt/

Drift and Vista Equity (TechCrunch): https://techcrunch.com/2021/09/01/vista-equity-takes-majority-stake-in-saas-startup-drift-taking-it-to-unicorn-status/

Daniel Priestley on The Podcasters Podcast: https://podcasts.apple.com/gb/podcast/daniel-priestley-i-made-millions-after-being-on-diary/id1592722911?i=1000676571631

Refine Labs revenue (TIMIA Capital): https://timiacapital.com/5-million-investment-in-bootstrapped-refine-labs-helps-company-scale-250/

Refine Labs podcast strategy (Lemonpie): https://www.lemonpie.fm/resource/refine-labs

2025 Edelman-LinkedIn B2B Thought Leadership Impact Report: https://www.edelman.com/expertise/Business-Marketing/2025-b2b-thought-leadership-report

My episode with Adam Robinson: https://podcasts.apple.com/gb/podcast/lessons-from-making-%2422-million-per-year-ft-adam-robinson/id1735212877?i=1000661844325

Follow the host, Aqil Jannaty here:

LinkedIn - https://www.linkedin.com/in/aqil-jannaty/

Want a B2B podcast like this that brings you leads, authority and content? Work with us: https://thepod.fm

People Data Labs has run eight months of continuous self serve growth this year, driven by answer engine optimisation rather than classic SEO.

Lindsay Warren, VP Growth at People Data Labs, has spent over nine years at the workforce data provider, starting as an SDR and now running marketing and sales development. She explains how buying behaviour shifted to credits and tokens, how the buyer persona went from technical product managers to anyone building an app in Claude, and the documentation rebuild from readme to mintlify to serve both engineers and non technical builders. She also covers the AI slop hitting inbound reps, keeping teams lean, and why word of mouth and authentic outreach still close deals.

Chapters:

00:00 Cold open

00:50 Lindsay Warren returns to the show

01:23 What People Data Labs does

02:17 How AEO is driving growth

03:05 Eight months of continuous self serve growth

03:49 Credits, tokens and buyer behaviour change

04:32 AEO and lead quality compared

05:49 What customers build with the data

06:27 Buyer persona now anyone building anything

08:02 Changing the self serve offering internally

09:15 Documentation, moving to mintlify and a learning hub

11:26 How people read docs with Claude now

12:04 AI slop hitting the inbound team

13:31 Updating txt files and brand visibility with profound

14:15 Where data and app building is heading

15:41 Adapting your model instead of just saying you are AI

17:08 Advice for starting a new SaaS company

17:51 Word of mouth and keeping the team lean

19:16 Quality product and finding your brand mentioned

19:59 Clay, community and in person events

21:51 A reverse question for Aqil

22:30 When to use AI and when not to

23:44 Authenticity people can feel in outreach

24:21 The acrylic trophy that closed a deal

26:06 The US Open box and human interactions

27:24 The bar for the human element has dropped

28:40 Building 18 businesses with agents

28:54 Getting distracted by what is easy to build

30:11 The combination of automation and authentic work

30:49 Wrap up

You can follow Lindsay Warren here:

LinkedIn - https://linkedin.com/in/vip-growth

Learn more about People Data Labs:

Website - https://peopledatalabs.com

Follow the host, Aqil Jannaty here:

LinkedIn - https://www.linkedin.com/in/aqil-jannaty/

Want a B2B podcast like this that brings you leads, authority and content? Work with us: https://thepod.fm

Garrett Blood has run Kajae profitable every month for 65 months straight, with no investors.

Garrett Blood is Founder & CEO of Kajae, a premium staff augmentation firm that ranked 204 on the Inc. 5000 and number 20 of the top 300 companies in the Americas in the Financial Times. He talks with Aqil Jannaty about bootstrapping without a board, building a money model that bills up front so payroll is always covered, and growing through referrals instead of paid advertising. He also covers hiring, retention, how his team uses AI on top of human work, and using awards and rankings to get picked up in AI search.

Chapters:

00:00 Cold open

00:47 Who Garrett Blood is and what Kajae does

01:28 Two years on the Inc. 5000 and the Financial Times ranking

03:01 What drives growth and being the buyer in the relationship

05:03 Bootstrapping and cutting out investor noise

06:21 The money model: billing up front and profitable from month one

08:25 Not paying yourself for 18 to 24 months

09:35 Nail it before you scale it, 65 months profitable

09:52 The offer: a Ferrari amongst the Hondas

11:47 Hiring loyal and grateful rock stars for retention

12:28 Implementing AI while keeping the human element

15:12 Why transactional AI outreach fails in B2B

16:32 Advice for going from 0 to 1

18:31 Grit, patience and the jump off point

21:09 Working 120 hours a week and treating people as family

22:38 Luck is the poor man's excuse for not putting in the work

23:19 Generative engine optimization and getting picked up by AI

27:37 Will AI make us harder working or lazier

28:22 Leads and revenue from AI search

29:36 Asking the models how Kajae is doing

30:54 Where to find Garrett and Kajae

You can follow Garrett Blood here:

LinkedIn - https://linkedin.com/in/garrettblood

Learn more about Kajae:

Website - https://kajae.com

Follow the host, Aqil Jannaty here:

LinkedIn - https://www.linkedin.com/in/aqil-jannaty/

Want a B2B podcast like this that brings you leads, authority and content? Work with us: https://thepod.fm

AI shrinks the human footprint on a project while the classic dev shop makes money by scaling headcount and stretching timelines. Konstantin Tsybulko saw that conflict from the inside as a board member and C-level exec, then left to build day10, an AI transformation company for healthcare and regulated, data intensive industries. He joined his previous firm as employee 70 and left as CRO with the team at 3,000 people across 12 or 13 countries. In his first year at day10 he is on track for $2 million in annualised revenue, and here he walks through how outcome based building, inference architecture and a narrower focus got him there.

Chapters:

00:00 The conflict at the heart of AI dev shops

00:39 Meet Konstantin Tsybulko and day10

01:19 What day10 builds and who for

02:12 Joining as employee 70, leaving as CRO of 3,000

03:28 Building the go to market machine

04:12 How GTM changed from personalisation to relevance

06:47 When personalisation gets weird

08:21 Signals, timing and lagging data

09:36 Why he left to start day10

10:22 AI shrinks the project, the old model scales headcount

12:12 What happens to the big legacy dev shops

14:40 Costing AI usage and inference architecture

17:26 Token maxing versus prudence

18:13 Local models, synthetic data and data as the moat

19:52 day10 growth, three paying clients and the pipeline

20:46 Validating the idea with skeptics and believers

21:36 Balancing the CEO seat with the sales hat

24:08 Management is management, including managing AI

24:57 The path to $100 million and the future of the engineer

27:25 Why now is the time to build

28:49 The lesson: focus narrow, not broad

30:35 Where to find Konstantin

You can follow Konstantin Tsybulko here:

LinkedIn - https://linkedin.com/in/konstantintsybulko

Learn more about day10:

Website - https://day10.ai

Follow the host, Aqil Jannaty here:

LinkedIn - https://www.linkedin.com/in/aqil-jannaty/

Visionary Voices is now That B2B Podcast. 

79 episodes in, and the pattern was obvious. The conversations that landed hardest, the ones people replied to and shared, were always the B2B ones. So that is the whole show now.

That B2B Podcast is for the people building, leading and growing B2B companies.

Every episode, I sit down with founders, growth leaders and operators who have done the thing you are trying to do, and get into the parts that usually stay off LinkedIn. 

What actually generated the growth. What broke on the way up. What they would do differently.

I'm Aqil Jannaty. I run ThePod.fm, a B2B podcast and outbound agency, which means I spend most weeks inside someone else's pipeline problem.

These were already the conversations I wanted to be having. Now they are the whole show.

Same host, same feed, same past episodes.

If you work in B2B, you will leave every episode with something you can use this week.

In this episode of Visionary Voices, host Aqil Jannaty welcomes Colin Griffin, the founder and CEO of Krumware, to discuss his journey of building a successful technology company over the past decade. Colin shares insights into the early days of Krumware, the challenges he faced, and the strategies that led to the company’s growth. He emphasizes the importance of platform engineering and how it has shaped their approach to serving clients by helping them develop internal product strategies that enhance their operational capabilities.

Colin also dives into the nuances of bootstrapping versus seeking venture capital for business growth. He candidly shares the motivations behind his decision to bootstrap Krumware and the advantages it has provided in terms of flexibility and control. As the conversation unfolds, listeners will discover valuable lessons on customer communication, company culture, and the significance of being present in one’s community. Colin’s passion for entrepreneurship and commitment to creating opportunities for others shines through, making this episode a must-listen for aspiring entrepreneurs and seasoned leaders alike.

In this episode of Visionary Voices, host Aqil Jannaty sits down with Garrett Blood, founder of Kajae, a staff augmentation firm that connects talented professionals from around the globe with businesses in need of their expertise. Garrett shares his unique entrepreneurial journey that began in his childhood, shaped by both privilege and hardship, which ultimately led him to create a company that empowers others while solving critical staffing challenges for clients.

Garrett’s story is a testament to resilience and innovation. After witnessing his father's fall from grace, he learned early on the value of hard work and adaptability. From launching a successful ice cream brand to now spearheading a staffing agency that leverages global talent and AI technology, Garrett's journey is filled with insights on entrepreneurship, the importance of relationships, and the evolving landscape of work in the age of AI. This episode not only highlights the challenges and triumphs of building a business but also sheds light on the impact of technology on professional services.

In this episode of Visionary Voices, host Aqil Jannaty welcomes Tom Parker, co-founder of ALINED Consulting Group, to discuss his entrepreneurial journey and insights into the IT consulting landscape. Tom shares the unique approach that sets ALINED apart from traditional consulting firms, emphasizing a blend of consulting and staffing that allows for agility and tailored solutions to clients' technology problems. He recounts the pivotal moments that led to the founding of ALINED, particularly the impact of the COVID-19 pandemic on his career trajectory.

• (00:00) - - Introduction to Tom Parker

consulting, staffing, entrepreneurship, AI, technology, networking, business development, growth mindset, team building, market trends

In this episode of the podcast, host Aqil Jannaty engages in a thought-provoking conversation with Anthony Ewing, co-founder and Chief Brand Officer of Thoughtium, an experienced-led coaching and consulting firm based in Chicago. Anthony shares his entrepreneurial journey, beginning with his motivations for starting Thoughtium, which stemmed from a desire for more immersive and personal development opportunities in the corporate world. With over a decade of experience, he reflects on the evolution of his business, the importance of understanding brand identity, and the natural decision to shift from CEO to a brand-focused role.