Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.

Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)

When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. Read more on the blog:

Note: this doesn't apply to zero click content.

Read more on the blog.

Guest episode mentioned with Ron Tite, Saul Colt, and Bob Knorpp: 0723-The BeanCast: Haul More Dead Cows

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