Oktopost's Director of Social Strategy, Jennifer Gutman, talks to That Marketing Podcast about Employee Advocacy, managing social media in a crisis, and why "vanity metrics" do actually offer value if you use them properly.

The DMA's Director of Policy and Compliance, John Mitchison, untangles the web of regulations around GDPR, PECR, and ePrivacy, and addresses the question of using purchased data in marketing campaigns.

Every marketer loves to talk strategy; grand visions and overarching plans to deliver huge value and write their names into the annals of marketing. But are we going about it all wrong?

Leigh Hopwood, Vice-Chair of the Chartered Institute of Marketers joins That Marketing Podcast to delve into all things strategy: how the term is used, what a strategy needs to address, and how marketers can bring other departments on board.

Susan Hallam joins us to talk about Account-Based Selling, ABM's less famous cousin.

Susan is founder and CEO of Digital Marketing consultancy Hallam. Before founding Hallam, Susan held senior digital marketing roles at BT and Capital One.

Andrew van Aken from Ogilvy on all things AI; where to start, how your efforts can go wrong and who you should be watching for inspiration.