That Podcast Ysmay Hosts

In episode 2 of Season 2 I'm talking to Vasavi Kumar.

Vasavi Kumar has been working for years to change the
conversation people around her have with themselves. As a
certified life coach, transformational speaker, and business savvy
entrepreneur, she runs her business with a
combination of direct, down-to-earth insight and genuine
passion for her clients. “I talk my talk and I walk my walk.
Everything that I have ever suggested my clients do I have
done myself. I think what’s ultimately different about me is
that my vision is really, really big – and I want that for my
clients,” she says.

She holds a dual Masters in Special Education from Hofstra
University, and Social Work from Columbia University, and
was mentored by award-winning author Lisa Nichols. In her
capacities as radio host, author, coach, and speaker, Vasavi
is working to push people towards taking action in their
lives in unconventional and fearless ways. “I have a light
side to me, because I think people take transformation
really seriously,” she says. “And it’s because we take
ourselves way too seriously. I see the light in everything.”

Get a freebie to take more focused action in your business at http://www.vasavikumar.com/focusedaction

If you've ever done yoga on YouTube, you've probably heard of Lesley Fightmaster.

Lesley runs a popular YouTube yoga channel with 240k subscribers where she teaches people how to do yoga in the comfort of their own home in a way that is in alignment with what their body needs.

She's all about making yoga accessible to as many people as possible, regardless of their financial situation.

In this super fun episode, Lesley and I talk about yoga, marketing,and business growth.

Mentioned in this episode:

Invisibilia
Serial
Mark Marin
Gregor the Underlander
The Hunger Games

Yoga is a booming thriving industry, and if you want a piece of it, you have to be able to stand out from the crowd. In this episode I share with you 10 ways you can market and grow your yoga business, and do so authentically.

Understanding the concept of maintenance tasks vs. momentum tasks will help you better understand how you are best using your time in your business. Tune in to hear how I break it down and get a homework assignment that will help you get some clarity.

When you create a business online, you are creating freedom. You're creating the freedom to show up somewhere when you want instead of when someone demands on your presence. That is why I love online business...I love having my time to use as I wish. In this episode I share with you the must have tools for yoga teachers who are taking their business online so you can create the business and lifestyle you deserve.

Show notes: ysmay.com/must-have-online-tools-yoga-teachers
YogaMarketingShow.com/tools

I'm usually the one hosting, but in this episode, I'm the guest. I joined a Aja Vancicia on her show, and she encouraged I share it with my audience. Enjoy.

Jen Phillips April is an SEO copywriter who -- since 2004 -- has spent countless hours learning how to write copy, and market online. Since 2011 Jen has been working with small businesses to grow their traffic online using copy.

In this episode we talk about how important it is to have good copy, what a difference it can make to your business, and how to do it without being scammy.

JenPhillipsApril.com

Meet Amy Mewborn. Amy Mewborn is an entrepreneur and fitness professional who comes from a background in finance. Amy started her career at American Express where she advised over 600 families how to manage their wealth.

Amy came to the fitness world with her Kore Pilates certificate. Amy has owned two barre studios, and now advises fitness professionals on how to run profitable businesses.

Ecstatic Embodiment Expert Jocelyn Gordon joined me on this episode to talk about yoga, yoga business, essential oils, and finding the path of ease.

You may recognize Jocelyn from a 2015 issue of Yoga Journal where she was cited as one of the women doing yoga differently.

Jocelyn’s innovative blends of dance, yoga and touch, highlight play and passion. Her dynamic print, web and video offerings encourage the modern woman to look within and dance with life.

The creator of Lovers Rock® – Partner Yoga & Massage for Couples in Love, Bhakti Boogie® and HoopYogini™, Jocelyn has taught around the world in locations as far away as Bali, Indonesia, and London, England. She provides busy women in the US and overseas with fitness and stress-relief tools which emphasize breath awareness, self-care and pleasure. As a Master Level Hoop Teacher, she choreographed and leads the Flow Routine and the Hoop Fit hoop yoga and pilates segment on Gaiam Productions’ Marisa Tomei hoopBody DVD Kit.

Jocelyn created the HoopYogini™ Connect To Your Power! online course to help you develop daily self-care practices that are fun, transformational and meditative.

Jocelyn has appeared as a Wellness Expert in media outlets such as the Washington Post, Conscious Dancer magazine, Origin magazine, Heart and Soul magazine and The Dr. Oz Show. A sought-after teacher, she is a guest teacher at the Esalen Institute, National Institutes of Health and St. Louis Public Schools.

Mentioned in this Episode:

JocelynGordon.com
HoopYogini.com
EssentialProsperityPortal.com

Ok, ok, this may not seem like an obvious first episode for a show about marketing. But streamlining and automating as much of your business as possible will free up time and energy for you to use to market your yoga studio.

To get a workbook to help you make an informed decision, head on over to YogaMarketingShow.com/software