That Real Estate Tech Guy

Hey, it’s Jordan Samuel Fleming — and welcome back to That Real Estate Tech Guy! In this episode, I sit down with Daniil Kleyman, real estate developer, investor, and founder of Rehab Valuator, one of the most trusted tools for deal analysis and project management in real estate investing.

We dive into why most rehabbers and developers lose money — not because they pick bad properties, but because they underestimate costs, miscalculate financing, and fail to track the details that matter. Daniil explains how his platform helps investors avoid those mistakes with better data, automation, and repeatable project templates. Whether you’re flipping your first house or managing multi-million-dollar developments, this conversation is a masterclass in precision, systems, and smarter investing.

Episode Timeline & Highlights

[0:00] – Introduction

[0:42] – Introducing Daniil Kleyman of Rehab Valuator and his shared Eastern European connection with Jordan.

[3:21] – Daniil’s journey from being laid off in 2008 to building a thriving development and software business.

[4:08] – How getting “kicked to the curb” opened the door to real estate investing and entrepreneurship.

[6:35] – What inspired Rehab Valuator: the need to analyze deals and present credible funding packages to private lenders.

[11:08] – Nationwide property data, comps, and rental analytics: how Rehab Valuator helps you analyze deals in minutes.

[13:20] – Why Rehab Valuator complements CRMs and lead gen tools by focusing on what happens after you get the lead.

[20:52] – Why every dollar in real estate comes down to details — and how to build systems to avoid repeat mistakes.

[22:21] – Using the software to create marketing packages for wholesalers and lenders.

[23:30] – Daniil’s favorite feature: customizable rehab cost templates that make every project faster and more predictable.

[27:29] – Why most contractors will never log into your software (and why that’s okay).

[28:44] – Daniil’s biggest tech mistake: doing manual direct mail for years before embracing automation.

[33:36] – How to access Rehab Valuator’s free version and connect with Daniil online.

5 Key Takeaways

1. The devil’s in the details. Most investors lose money not from bad deals but from bad math — missed costs, loan miscalculations, or poor tracking.
2. Understand the cost of money. A 12% hard money loan can silently eat 20% of your profits if you don’t account for it correctly.
3. Systemize success. Use templates and saved scopes of work to make future projects faster, more accurate, and more profitable.
4. Adopt tech one step at a time. Adding tools gradually ensures they actually improve your business instead of overwhelming it.
5. Clean data = clear decisions. Every profitable deal starts with accurate information — from comps to renovation costs.

Links & Resources

• Rehab Valuator – Analyze deals, build budgets, and secure funding. Try the free version at RehabValuator.com
• Follow Daniil Kleyman – @rehabvaluator on Instagram & YouTube for in-depth real estate tutorials.
• ThatRealEstateTechGuy.com – Listen to all episodes and get exclusive tech discounts.

Closing

If you enjoyed this episode, please follow, rate, and review That Real Estate Tech Guy wherever you listen. Share it with another investor who’s ready to make smarter, data-driven decisions and stop guessing their way through deals. Stay tuned for more conversations with the innovators shaping the future of real estate investing through technology.

Hey, it’s Jordan Samuel Fleming — and welcome back to That Real Estate Tech Guy! In this episode, I sit down with Tony Javier, real estate investor, entrepreneur, and founder of 10X TV, to uncover how TV advertising has become one of the most powerful yet underrated inbound lead sources for investors today.

Tony shares his incredible 24-year journey in real estate — from buying his first property after watching a late-night infomercial to creating a marketing system that has helped hundreds of investors generate consistent, high-quality inbound leads. We discuss how television, once considered an “old-school” channel, has evolved into a surprisingly affordable and high-ROI strategy for building credibility, generating motivated seller leads, and strengthening your brand presence in your local market.

Episode Timeline & Highlights

[0:42] – Welcoming Tony Javier, founder of 10X TV, and diving into the power of inbound leads.

[2:06] – Tony’s early days: how a late-night infomercial kickstarted a 24-year real estate career.

[5:22] – Building his first business, scaling too quickly, and learning from failure.

[7:12] – The poker game that led Tony to discover TV as a lead source.

[9:37] – Turning a winning campaign into 10X TV — helping other investors dominate their markets.

[11:02] – Why TV isn’t “dead” and still converts among target demographics like landlords and retirees.

[12:10] – The affordability of local TV: why it’s not just for big companies anymore.

[13:30] – Why inbound leads are gold — and how TV drives trust, compliance, and higher close rates.

[15:12] – The data that proves TV drives online search and credibility.

[23:14] – How being on TV builds credibility not only for acquisitions but also for raising private capital.

[28:36] – The conversion math: why one in five TV leads can become a closed deal.

[31:26] – How to evaluate whether TV fits your market and budget.

[35:02] – Why great systems and trained sales teams are key to maximizing inbound opportunities.

[39:22] – How to apply and check market availability for your own campaign.

5 Key Takeaways

1. TV marketing isn’t dead — it’s underused. Target homeowners still watch 2–3 hours of TV daily, making it a prime inbound channel.
2. Inbound leads convert better. One in five TV leads often turns into a deal — far better than cold-calling or texting.
3. Credibility multiplies results. Being on TV boosts trust with sellers, lenders, and partners instantly.
4. Affordability meets ROI. Most markets allow entry-level ad spends between $7,000–$10,000 per month for significant exposure.
5. Process beats performance. The investors who follow up fast, train their teams, and handle leads properly always win.

Links & Resources

• 10X TV – Learn how to generate inbound leads through TV: https://www.10xtvplus.com/
• Click Call Scale: The Real Estate Investor’s Ultimate Phone System Playbook – Get your FREE copy at https://clickcallscale.com/thatrealestatetechguy
• smrtPhone – The only phone system built for real estate investors: https://www.smrtphone.io/
• ThatRealEstateTechGuy.com – Explore all episodes and exclusive discounts on top real estate tech tools.

Closing

If you enjoyed this episode, please follow, rate, and review That Real Estate Tech Guy wherever you listen. Share it with another investor who’s ready to scale smarter through better inbound systems and next-level marketing.

Hey, it’s Jordan Samuel Fleming, and welcome back to That Real Estate Tech Guy! This week, I’m joined by Jon Nolen, President and Co-Founder of Pete REI, a CRM built by an investor who also happens to be a software developer.

Jon shares how his frustration with disconnected tools led him to build Pete REI — first as an internal solution for his own investing business, then into a scalable CRM for others. We discuss the real purpose of data and dashboards, how automation saves investors from chaos, and why clean data is the foundation of every high-performing business.

From automating follow-ups and building smarter workflows to using AI for rehab estimates and predictive analysis, Jon gives a behind-the-scenes look at how Pete REI helps investors make better, faster decisions. This episode is packed with real-world lessons for anyone looking to turn their tech stack into a growth engine.

Episode Timeline & Highlights

[0:00] – Introduction

[0:42] – Meet Jon Nolen, Co-Founder of Pete REI and long-time software developer turned investor.

[1:09] – How Pete REI started as a personal fix and grew into a powerful all-in-one CRM.

[3:39] – Lessons from scaling a product beyond your own business.

[6:59] – Why customer feedback drives 80% of feature development.

[9:09] – Automating follow-up: how Pete’s workflows prevent leads from slipping through the cracks.

[12:06] – Dashboards done right — spotting outliers instead of admiring pretty graphs.

[15:21] – The power of task-based accountability and simple team metrics.

[19:24] – Using AI to estimate rehab costs and streamline deal analysis.

[20:28] – The true cost of bad data and why investors must clean their CRMs.

[24:14] – Tracking cost per lead, cost per contract, and marketing ROI in real time.

[28:56] – Vanity metrics vs. profit metrics — why conversions matter more than lead counts.

[33:15] – Jon’s biggest tech mistake: chasing shiny objects instead of fixing systems.

[35:27] – The three essential tools every investor needs to start strong.

5 Key Takeaways

1. Technology amplifies what exists. If your systems are messy, tech will magnify that chaos.

2. Data should drive action. Focus on KPIs that identify problems and successes, not vanity charts.

3. Automation builds consistency. Streamlined workflows ensure every lead is followed up.

4. Clean data = strong business. Bad data wastes time, kills trust, and costs deals.

5. Keep priorities simple. Fewer KPIs and clearer focus lead to better results and accountability.

Links & Resources

• Pete REI – CRM for real estate investors: Visit PeteREI.com

• Special Offer – Use code SMARTPHONE for 50% off your first month.

• Connect with Jon Nolen on Instagram: @theflippingitguy

• smrtPhone – The only phone system built for real estate investors: https://www.smrtphone.io/

• Visit ThatRealEstateTechGuy.com for past episodes, guest applications, and exclusive discounts on leading real estate technology platforms.

Closing

If you enjoyed this episode, please follow, rate, and review That Real Estate Tech Guy wherever you listen. Share it with another investor who wants to scale smarter with better systems, clean data, and the right technology foundation.

Hey, it’s Jordan Samuel Fleming, and welcome to another episode of That Real Estate Tech Guy! Today, I’m thrilled to be joined once again by Stephanie Betters, the powerhouse founder and CEO of Left Main REI — one of the leading CRMs built specifically for real estate investors.

Stephanie first appeared on the original run of the podcast, and she’s back to dive into how much has changed in the world of real estate technology. In this conversation, we explore both sides of the tech equation: how a strong CRM foundation powers operational efficiency, and how AI-driven tools like Deal Signals are transforming how investors prioritize and close deals.

Episode Timeline & Highlights

[0:00] – Introduction

[0:42] – Welcoming back returning guest Stephanie Betters, founder of Left Main REI and creator of Deal Signals.

[1:26] – Why technology in real estate has evolved so rapidly and what that means for investors today.

[3:50] – Stephanie’s background as a real estate investor and how frustration with systems led her to build Left Main.

[7:05] – The two sides of today’s conversation: CRMs and AI — and why they’re inseparable in modern investing.

[8:07] – When to invest in a CRM and how to know your business has outgrown spreadsheets and sticky notes.

[21:01] – How Deal Signals automatically cleans your database and flags properties that have already sold.

[22:23] – Predictive analytics: how Left Main uses AI to identify which homeowners are most likely to sell next.

[25:00] – How AI-driven prioritization is changing workflows and increasing conversion rates for investors.

[31:26] – The three must-have tools for new investors: a CRM, a phone system, and a website.

[32:12] – Where to find Stephanie online and how to explore Left Main REI and Deal Signals for your business.

5 Key Takeaways

1. CRM is the foundation. Spreadsheets can’t scale. A CRM organizes your people, processes, and data into one efficient system.

2. Automation drives consistency. The right CRM ensures every follow-up, task, and communication happens automatically — no missed opportunities.

3. AI brings clarity. Tools like Deal Signals reveal exactly which leads to focus on, so you can spend your time where it matters most.

4. Efficiency beats volume. You don’t need to make more calls — you need to make smarter ones. AI helps you prioritize the right prospects.

5. Technology evolves with you. As your business grows, your systems should too. Integrations and intelligent data tools are the future of investing.

Links & Resources

• Left Main REI – https://leftmainrei.co/
• Deal Signals – AI-powered lead intelligence and data enrichment for Left Main users.
• Connect with Stephanie Betters on Instagram: @stephbetters
• Click Call Scale: The Real Estate Investor’s Ultimate Phone System Playbook – Get your FREE copy at https://clickcallscale.com/thatrealestatetechguy
• smrtPhone – The only phone system built for real estate investors: https://www.smrtphone.io/
• Visit ThatRealEstateTechGuy.com for past episodes, guest applications, and exclusive discounts on leading real estate technology platforms.

After more than two years away, I’m back with a brand-new season of That Real Estate Tech Guy! In this first episode, I set the stage for what’s to come and dive into core lessons from my new book, Click Call Scale: The Real Estate Investor’s Ultimate Phone System Playbook.

We explore why the phone is still the most powerful tool for real estate investors, why clean data is more than just an efficiency issue, and how proper training and performance management can turn your acquisitions team into a revenue-driving machine. Along the way, I share stories, cautionary examples, and proven strategies you can implement today.

Episode Timeline

[0:00] - Introduction

[0:42] - Why I relaunched the podcast and why now is the perfect time to focus on real estate technology.

[2:19] - The inspiration behind Click Call Scale and the ongoing importance of the phone in real estate.

[5:30] - A cautionary tale about “Linda” and how bad data can destroy trust with sellers.

[9:13] - Why “measure twice, cut once” applies to data management.

[12:07] - How combining data, systems, and the phone unlocks sales success.

[15:39] - The hidden cost of treating cold callers as disposable.

[18:30] - Why scripts alone fail and the power of training agents in fundamental sales skills.

[21:22] - Core skills every acquisitions team must master: active listening and mirroring.

[27:14] - The importance of structured performance reviews to maintain team effectiveness.

[30:59] - Building a culture of self-improvement with weekly reviews and clear metrics.

Key Takeaways

1. Clean, well-managed data is the foundation of trust and efficiency in every real estate acquisitions team.
2. Training agents in core sales skills like active listening and mirroring is far more powerful than relying solely on scripts.
3. Long-term success requires consistent performance management, with weekly reviews that balance both quantitative and qualitative metrics.

Links & Resources

• Click Call Scale: The Real Estate Investor’s Ultimate Phone System Playbook – Get your FREE copy at https://clickcallscale.com/thatrealestatetechguy
  
  
• smrtPhone – The only phone system built for real estate investors: https://www.smrtphone.io/
  
  
• Visit ThatRealEstateTechGuy.com for past episodes, guest applications, and exclusive discounts on leading real estate technology platforms.

If you enjoyed this episode, please rate, review, follow, and share the show so more investors can discover That Real Estate Tech Guy.

In this final episode of Season 2 of That Real Estate Tech Guy, we bring you an exclusive conversation with the brilliant Ivan Tejeda, a trailblazer from Prohost and Airbnb!

Ivan delves deep into the realms of real estate, technology, and the thriving world of Airbnb. He shares his unique insights on his experience of developing (and teaching) a business model based on short-term rentals using Airbnb.

“I think that a lot of people are intimidated by the technology side of things and being able to have all of their ducks in a row. I dealt with this myself, with what's called analysis paralysis. And we get stuck with trying to figure out every single detail before we actually take a step.”

Ivan highlights the common challenge many real estate investors face when confronted with technology and complex tasks. There is so much data to look at that “Analysis Paralysis” can take over and cause investors to fixate on minute details instead of embracing the actions they should be taking.

Ivan discusses the complexities involved in managing properties, particularly in the context of Airbnb or other short-term rentals. He also emphasizes the importance of making sure that you are earning the maximum potential revenue from your properties. 

“Many different variables allow us to not only maximize our occupancy but at the same time not leave money on the table, which is what we're here for.” 

Stay tuned for more exciting updates. as Season 3 is just around the corner, promising even more insights, guests, and cutting-edge discussions. Keep an eye out for the announcement and get ready to embark on another knowledge-packed season of That Real Estate Tech Guy!

Get ready for another enlightening episode of That Real Estate Tech Guy as we sit down with the brilliant Jimmy Vreeland from Vreeland Capital. Join us as Jimmy unveils the game-changing potential of a clear mission statement and its incredible impact on your real estate business strategy. Learn how to align your entire team towards a unified goal, driving unparalleled efficiency and focus. Jimmy’s mastery shines as he delves into the realm of insightful reporting. Witness how data-driven gems can guide your decisions, open doors to growth, and reshape the way you approach your business. It’s time to elevate your business strategy and team dynamics. Tune in now to catch Jimmy’s insights and gain a competitive edge in the real estate arena.

Are you ready to revolutionize your real estate game? Dive into the latest episode as Kyle Connor from DIY Wholesaling takes the stage with host Jordan to explore the fundamentals of lead generation and scaling responsibly.

In a world where speed often takes the forefront, Kyle reminds real estate investors that the first step to consider is getting a power dialer. He says, “The first good step is getting a power dialer. That's what really changed the game for us - getting a power dialer and really getting to do volume and consistency in our marketing.”

But guess what? The real revelation lies in his emphasis on the balance between speed and strategy 

“And what I've realized is needing to basically slow down and scale responsibly.”

Kyle reveals a profound lesson he learned: fortify the business’s foundation before charging ahead. With a focus on building robust systems and leveraging technology, the journey becomes the driving force. As he simply puts it, “You need to slow down so you can go faster.”

Don’t miss out on this mind-blowing episode that delves into the intricacies of real estate success. Tune in now for a masterclass in responsible scaling and innovative strategies.

Are you ready to up your real estate game and boost your investment success? In this episode, Jordan Fleming sits down with Rick Howell, a seasoned real estate expert with years of successful deals under his belt! 

Rick spills the beans on their well-crafted playbook, guiding you through the process of mastering the numbers before sealing the deal.

“The challenge was understanding the numbers and how all that piece worked and making sure we were buying right.” 

Rick emphasizes the importance of getting the whole picture - from the property’s condition to the required rehabs and installations. By following his well-honed process, real estate investors can rest assured that they won’t miss a single detail, maximizing their returns and minimizing risks.

Rick dives into some of  the critical aspects of an investor’s marketing strategy. “So the fundamental base of how we build our coaching program is what kind of marketing budget you have to be able to start driving leads to your business.”

Rick explains that no one process fits all. For some investors, a mail campaign works. For others, text messaging kills it. investors have to understand what marketing strategy works best, what platform is needed, and how much investment should be poured in to ensure the money is allocated accordingly.

This episode is full of industry insights and proven strategies that will undoubtedly level up your real estate investment. 

Get ready for an episode packed with lead generation tips, as Jordan Fleming is joined by Trevor Mauch, CEO of Carrot. In this episode, Trevor unveils the secrets behind creating websites that don’t just look stunning but also perform at their peak to generate consistent, quality leads.

A website is one of the most basic and effective ways to market your business, but not all websites are created to perform; some are just built to look beautiful. Trevor shows how an effective website is developed using proper analysis and how all the elements, sizes, and words can be designed to boost conversions.  You’ll discover how these seemingly small changes can make a world of difference and more than double your conversion rates!

"The call-to-action buttons are not just commands: click this, continue, submit; it should be a benefit-oriented button."

Trevor dives into how you can reduce resistance and add clarity for potential clients.  “There were deals that he has closed 100% because he reduced resistance, added clarity for people for that next step just by putting in a Calendly link to book an appointment after they submit their form.”

This incredible episode is packed with practical tips, real-world examples, and expert strategies to optimize your real estate website and supercharge your lead generation and sales!