That Real Estate Tech Guy

Experience the freedom of remote real estate investing, where the world becomes your playground and your investments work for you, no matter where you are. In this podcast episode, we interview Sarah Weaver. She is the founder of Invested Adventures and the author of 30-Day Story: A Real Estate Investor's Guide to Mastering Medium-Term Rentals. Sarah discusses her journey into real estate investing and how it led her to focus on remote property management. She shares her strategies for managing multiple rental properties from afar. To stay organized and manage relationships with local suppliers, cleaners, and tradesmen, she uses tools such as Avail and Asana. Sarah also addresses the fears that many people have when it comes to remote property management and provides tips for overcoming them. She provides advice on technology investments for new investors and emphasizes the need for a solid team to achieve real estate investment success. Tune in to learn more about experiencing the freedom that comes with remote property management.

Are you ready to take your real estate business to new heights? 

Join your host Jordan Samuel Fleming as he sits down with Bobby Suarez from SelltoBobby.com in an informative conversation about skyrocketing profit through credible marketing strategies.

“Our conversion rate has increased. Even though the leads are more expensive, we're definitely making more money, and we're more profitable now.”

Bobby drops some serious knowledge as he shares why he switched from common outbound marketing tactics like SMS and cold calling to the power of inbound marketing. He reveals how his team’s lead quality drastically improved, resulting in an impressive increase in their conversion rate. It just goes to show that sometimes investing in better options can lead to greater profits, even if they initially seem more expensive.

“What I like about TV is the credibility piece that comes with TV. So when they see you on TV, they automatically see you as a credible company.”

While some real estate investors may settle for cheaper marketing strategies, Bobby knows the secret to success lies in leveraging the power of TV marketing. Not only does it bring a sense of credibility to your brand, but it also attracts inbound leads like a magnet. Sellers are more likely to view companies that have been featured on TV as reputable and trustworthy.

In this special edition of That Real Estate TechGuy, Jordan is joined by Jenna Hoover from Realeflow for a deeper dive into what makes Realeflow one of the most popular Real Estate Investor CRMs on the market.

"If we talk about the three legs of wholesaling, we need good leads coming in, we have to be able to get it under contract, obviously the art of negotiation, and a good buyer's list. It's like if you think of a tripod, you kick one leg out, then the whole thing falls over."

Jenna illustrates how Realeflow was designed to incorporate these three crucial business elements in order to give new (and experienced) investors the best recipe for success.

Jenna shares how the integration of AI, which analyzes massive data points and reveals the common factors of houses that were put up for sale, allows the system to accurately predict which property will most likely be sold in the next 90 days, giving investors a reduced cost of marketing and an easy win in the business.

"If we see that somebody is showing the same symptoms as somebody else in the past, then we're able to accurately predict the likelihood that this person is going to sell their property in the next 90 days.”

In this episode, Eric Brewer shares valuable insights on how to scale your real estate business by bringing together the right people with the right technology. Eric has done over 3,000 residential real estate deals in both Pennsylvania and Maryland, and his experience covers a wide range of deal types and strategies, including novations, wholesaling, flipping, construction, direct-to-seller marketing

Jordan and Eric dive into how getting the right technology will unleash your team’s potential and drive your business expansion. Eric brings his experience of different disposition options to look closer at novations and other wholesaling techniques, as well as how to find the perfect buyers for your properties.

“I think it's the one thing that a lot of iBuyers have tried to figure out whether they go 100% tech, and they're still apparently needing that human interaction, but when you find the right blend of those two, you're going to have a significant advantage.”

This episode is a great combination of hard-won experience and innovative thinking.

In this episode our guest is Michael Bartolomei from Launch Control, who sheds light on how text messages can transform your real estate business.

Michael’s message: forget mass messaging! Effective SMS engagement is all about building trust and personal connections. Michael shares his expertise in leveraging the power of text messages to connect with potential clients and foster relationships that lead to successful deals.

We dive into Launch Control, an SMS engagement platform exclusively for real estate investors and wholesalers,  how their platform seamlessly integrates with popular CRMs, making lead management a breeze.

Michael and Jordan focus on the real benefits and real impact of SMS engagement on real estate investment businesses and how you can use it to accelerate your growth!

In this episode Jordan talks with Don Costa, a real estate rehab and investment expert, host of the “Real Talk for Real Estate Investors” podcast, and founder of the Inner Circle Elite mastermind.

Don takes us through his own experience as an investor, and how technology has developed to become an essential part of the modern real estate investment business.

Jordan and Don dive into the pivotal role metrics now play in making informed investment decisions, and how new CRM capabilities have revolutionized the way data is tracked, analyzed, and leveraged.

This is a great opportunity to learn directly from a seasoned real estate investment professional, podcaster, and mentor.

In this awesome episode, Jordan Samuel Fleming sits down with the co-founder of 8020REI, Jesus Toledo, to talk about how they are helping real estate investors do just that! Jesus shares what makes 8020REI stand out from the rest, detailing why he thinks all data is not created equal. 

Jesus explains the benefits investors can reap by partnering with data vendors like 8020REI. He sheds light on their unique approach and unveils the philosophy behind the name, stating, “That's why we're called the 8020REI, it's because we always look for the 20%. What did the 20% of properties have in common that generated the 80% of the revenue?” This strategic approach involves analyzing lead generation elements and studying buyers’ habits through reverse engineering. By doing so, investors gain a profound understanding of their “buy box,” enabling them to leverage better data and tailor their marketing strategies accordingly.

The discussion takes an intriguing turn as Jesus and Jordan explore the role of data engineering in the real estate industry. Jesus highlights how the younger generation is reshaping the landscape by harnessing the power of data, challenging both seasoned and novice entrepreneurs to embrace data analytics as paramount. He emphasizes, “I realized, and if you notice now, more and more, the big guys in real estate are becoming younger kids, and that evolution is driven by the data as well.”

Quality over quantity is a key theme in this episode, and Jesus offers his principles on the matter. He encourages investors to reflect on their most profitable deals and identify the hidden gems that yielded exceptional results. The focus should be on finding those lucrative opportunities rather than spending resources on leads that won’t materialize into closed deals. 

To succeed in land-flipping, you need a well-defined process and an efficient tech stack that enables each team member to execute their task with precision. In this episode, we have Pete Reese from Reelvest, a successful land-flipping company. 

Pete explores the distinct features of the land-flipping industry, encompassing direct mail’s significance in the promotion and rigorous due diligence procedures. He emphasizes how technology is essential for managing many successful deals and stresses the importance of a well-organized system with clearly defined steps for efficient execution. 

Pete shares the strategies and tech stacks that have worked for his company. He also shares a glimpse into the potential future of technology in the land-flipping industry. Join us for this engaging conversation about the intricacies of land-flipping and how technology can help take a business to the next level.

“If you're going to start and scale something, and put systems in place and everything, there's just no way you can do it without the help of technology.” - Pete Reese

In the premiere of Season 2 of That Real Estate Tech Guy, Jordan Samuel Fleming sits down with Darin Damme founder of Bullseye Branding, an advertising agency focused on real estate investors. Darin is a real estate marketing extraordinaire and operator of DougHopkins.com and co-runner of Ryan Pineda’s Homerun Offer in Las Vegas. Formerly the “Krazy Kid” of Phoenix radio for over 20 years, Darin Damme is particularly brilliant at “moneyballing” TV advertisements and helping other investors figure out the right time slots and ads that will land them leads and deals.

Darin and Jordan discuss how TV Advertising doesn’t need to be a mystery: using an algorithm, Darin is able to apply data to figure out which commercial time slots to buy with a given budget, depending on how much one wants to spend to generate a lead. “We figure out the best odds, we figure out what our ads are getting a lead for the price, and then we buy the best commercials for the return.” He explains that you don’t need to waste your money on time slots that have never performed – keep data of what’s working, and let that impact your future buying decisions.

Darin also stresses the importance of tweaking your messaging depending on the market or desired outcome of your commercial – but that’s what can set you apart from your competition. “I don't look at us as house buyers; I look at us as problem solvers,” explains Damme, as he goes on to impart the wisdom that simpler is better when it comes to messaging. He urges investors to explain how they can be a problem solver to future leads, don’t be too cute, and track what messaging is working as you go.
 
The episode is jam-packed with more advice and gems of wisdom – plus Jordan’s famous episode-closing questions. Give it a listen, and then check out ThatRealestatetechguy.com for more great episodes from season 1!

About Darin Damme

Darin Damme is co-Founder and Managing Partner of Bullseye Branding, an ad agency that is disrupting the media buying industry through AI buying technology. Affectionately known as the “beauty and brains” behind the operations, Darin has deep expertise generating quality leads for real estate investors. Darin is  popularly known before as Krazy Kid in the Phoenix radio scene. He got involved in real estate marketing while helping his friend Doug Hopkins produce effective content on real estate commercials. In 2016, he then focused on marketing Doug’s business to achieve its now huge success. He works with all varieties of real estate investors to effectively market their brands. He runs lead generation for over 46 different brands and is launching a new venture, 1-800 Sell Now, an all-in-one one-stop number that bridges buyers to sellers or sellers to buyers on all key markets in the country.

For a consultation, book at www.bullseyebranding.com.

About That Real Estate Tech Guy

That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.

Interested in being a guest? Head to thatrealestatetechguy.com and let us know!
For more information about smrtPhone, the only all-in-one CRM phone system check out https://www.smrtphone.io/

Get ready to dive deeper into the world of real estate technology with That Real Estate Tech Guy Season 2 - Launching May 24th!
 
This season is going to be packed with practical tips and strategies to help you attract more leads, close more deals, improve your framework, and optimize your tech stack to grow your business faster and with less effort.

Join host Jordan Samuel Fleming as he has insightful discussions with the top experts in real estate investing. Subscribe now and get ready to scale your business like a pro!

To listen to past episodes and access exclusive REI technology discounts, check out:  www.thatrealestatetechguy.com