That Sunna Feeling

Chelsea shares how she overcame self-doubt, strategically launched the new service, and used client feedback to guide her every step—ultimately turning teeth whitening into a profitable and exciting add-on. Whether you're considering offering a new service or want to learn how to launch smarter, this episode is full of actionable advice and relatable experiences. 

Key Highlights:Why Chelsea Chose SunnaSmile:

• Chelsea researched multiple services but waited until she found something clean, safe, and client-approved.
• She already had strong trust with her clients and used that to validate interest before launching.

 How She Launched Successfully:

• Used Sunna’s Insider Launch Materials to build buzz and book clients before ordering her kit.
• Ran a “Glam & Glow” promo — teeth whitening + free spray tan — to create irresistible value.
• Paid off her investment within the first two days of pre-launch bookings!
  
  

Managing Expectations:

• Educated clients clearly about teeth whitening results, sensitivity concerns, and genetic limitations.
• Set clear before-and-after expectations based on individual starting points.
  
  

Expanding Clientele:

• Attracted new clients who came in for teeth whitening and then tried spray tanning.
• Even brought in more male clients — a demographic not typically seen in tanning!
  
  

Setup & Overcoming Imposter Syndrome:

• Created a simple, comfortable setup in her small studio.
• Learned the product inside-out, overcame doubts about not having a dental background, and focused on creating a 5-star experience.
  
  

Retail & Upsells:

• Offers SunnaSmile retail products as at-home follow-ups or alternatives.
• Uses teeth whitening to boost retail sales and long-term client loyalty.
  
  

Bonus:

• Chelsea runs a private group for beauty entrepreneurs! DM her at @chelrearandco to join.
  
  

Connect & Learn More:💻 Explore SunnaSmile kits at https://sunnapro.com
📩 DM Chelsea for honest advice and mentorship
📣 Follow us for more: Sunna Professional, SunnaTan, Brandi Tindall, Shannelle Niemiec

Gratitude and Farewell:Thank you for listening to another episode of That Sunna Feeling. If you’ve ever thought, “I could offer this service better,” or “I want more freedom and income doing what I love,” this episode is your sign to get started. 💖✨

Welcome to the first episode of 2025! 🎉 In this episode of "That Sunna Feeling", Brandi and Shannelle discuss why sunless tanning continues to grow while other beauty industries decline. They break down the biggest trends for 2025, how to start a spray tan business affordably, and why small beauty businesses are thriving in today’s market.
If you’re a beauty entrepreneur, a solo spray tan artist, or thinking about entering the industry, this episode is packed with insights, motivation, and strategies to help you stay ahead and grow in 2025! 🚀
Key Highlights:
Why Sunless Tanning Keeps Growing

• 📈 Unlike other beauty services, sunless tanning continues to expand every year.
• 🌞 More awareness around UV damage is driving demand for safe tanning alternatives.
• 🔬 Industry improvements: Better formulations, anti-aging ingredients, and cleaner beauty products make spray tanning more appealing.

Top 2025 Sunless Tanning Trends

• 🌿 Clean Beauty Movement – Consumers demand natural ingredients and skin-friendly spray tan formulas.
• 🎨 Personalized Tanning – Custom color blends & add-ons for a fully personalized experience.
• 🚗 Mobile Spray Tan Services – Clients are willing to pay a premium for at-home luxury.
• 🤎 Inclusive Tanning – A shift toward marketing & creating solutions for all skin tones.
• 🧖 Wellness & Skin-Focused Add-Ons – Integration of red light therapy, skin firming agents, & hydration treatments.

How to Start a Spray Tan Business for Under $500

• 🔥 Sunna now offers a Starter Package under $500 to make it easier to launch a profitable business.
• 🏆 High-Quality, Affordable Equipment – A lightweight machine with pro-level performance.
• 📚 Training Included! – Learn the Sunna method and gain confidence before taking clients.
• 💰 Less Investment, More Profit – Build a business with low startup costs & high returns.
  
  

Why Small Beauty Businesses Are Thriving

• 💡 Solo spray tan artists are making $200K+ per year by focusing on luxury, exclusivity & VIP experiences.
• 🌟 Flexibility & Growth – Small businesses can adapt quickly to trends and customize services for their clients.
• 🚀 Higher Profit Margins – Staying lean means more money in your pocket without excessive overhead.
  
  

The Future of Spray Tanning Technology

• 🔬 Odor-Blocking Formulas – Say goodbye to DHA smell with advanced tanning science.
• 💦 Anti-Sweat Tanning Solutions – Will they work or cause more harm? Brandi & Shannelle discuss the pros and cons.
  
  

Engage with Us:Have questions about starting or growing your beauty business? Connect with us at https://sunnapro.com/pages/that-sunna-feeling-podcast 💬🌐
Follow Us on Social Media:

• @sunnatan
• @brand_brandi
• @shannelleniemiec
  
  

Gratitude and Farewell:Thank you for listening! 🎧 Be sure to subscribe, rate, and review the podcast. Stay tuned for more insights, expert strategies, and industry trends to help you thrive in the beauty business in 2025! 🚀✨

In this episode of "That Sunna Feeling", Brandi and Shannelle dive deep into one of the most critical aspects of launching a successful beauty business: branding. Whether you’re just starting your spray tanning or beauty business, or looking to rebrand, this episode is packed with tips on choosing a brand name, trademarking, and creating a timeless look that grows with your business.

Shannelle shares personal stories of branding missteps, rebranding challenges, and the lessons learned from creating a name that not only fits today but can also scale for future growth. Brandi chimes in with practical strategies on trademarking and finding inspiration for your brand. Don’t miss the chance to get insider knowledge that will help set your beauty business up for long-term success!

Key Highlights:

Lessons in Naming & Branding:

• Naming Your Business: Why your brand name needs to be flexible enough to grow with your business and how to avoid pigeonholing yourself.
• Trademarking Tips: How to choose a name that’s not only memorable but can also be easily trademarked—plus, why using common terms like “organic” can create legal challenges.
• Personal Stories: Shannelle shares her journey of rebranding after choosing a name that limited her business growth and how it led to the creation of Sunna.

The Power of Timeless Branding:

• Why Timeless Beats Trendy: Brandi and Shannelle explain why simple, timeless logos and branding are key to creating a lasting impression, plus the value of adding color and texture to stay fresh without needing a complete overhaul.
• Design Tips for Entrepreneurs: How to get a professional logo on a budget, along with insider tips for choosing fonts and designs that will stand the test of time.
  
  

Future-Proofing Your Business:

• Thinking Big: How to set your brand up for future growth by thinking beyond your current offerings. Brandi shares why women in business are multi-passionate and how a well-chosen name allows room for expansion into different products or services.
• Preparing for Growth: Why it’s important to avoid short-term thinking when branding and to prepare for the unexpected opportunities that come as your business grows.

Bonus Tip:

• How to DIY Your Branding: Tools and platforms you can use to create a professional-looking brand without hiring an expensive designer.
  
  

Engage with Us:
Have questions about branding or naming your beauty business? We’d love to hear from you! Share your thoughts or connect with us at https://sunnapro.com/pages/that-sunna-feeling-podcast 💬🌐


Follow Us on Social Media:

• Sunna Professional
• SunnaTan
• Brandi Tindall
• Shannelle Niemiec
  
  

Gratitude and Farewell:
Thank you for tuning in to this episode! Be sure to stay with us for more insights and tips to help you grow your beauty business, brand, and revenue streams! 🚀✨

In this episode of "That Sunna Feeling" Podcast, Brandi takes on one of the most essential topics for any beauty entrepreneur: cashflow and money management. While it might not sound like the most glamorous topic, understanding your numbers is critical for building a successful, thriving beauty business. Whether you’re just starting out or a seasoned pro, this episode will help you transform your mindset around money and provide the tools you need to price your services correctly, manage cash flow, and set yourself up for long-term growth.

Don’t miss the opportunity to unlock the full Sunna Success Method series! Use promo code SSM100 for $100 off and dive deep into all the business strategies you need to build your beauty empire.

Key Highlights:

The Importance of Cashflow:

• Understanding Cashflow: Brandi breaks down the basics of cashflow—what it is, how to manage it, and why it's crucial for keeping your business financially healthy.
• Real-Life Example: A clear breakdown of how buying spray tan solution and turning it into profit works, providing a practical example that you can apply to your own business.

Transforming Your Money Mindset:

• Mindset Shift: Brandi shares how to change your mindset around money from viewing it as a source of stress to seeing it as a tool for growth and abundance.
• Overcoming Common Fears: Learn how to tackle fears around spending money on your business and how viewing investments in tools and equipment can help you grow faster.

Tools for Financial Success:

• Practical Financial Tools: Discover the service cost calculator and customizable cashflow tracker offered in the Sunna Success Method, helping you price your services and track your profitability.
• Expense Management: Brandi explains how to calculate the true cost of your services and why doing this exercise can help you avoid underpricing and set yourself up for success.

Why Profit is Key:

• Celebrate Profit: Profit isn’t a bad word! Brandi emphasizes why making a profit is crucial for growth and sustainability in your beauty business.
• Reinvestment Strategy: Learn how to reinvest in your business and why paying yourself is an essential part of growing your beauty empire.

Engage with Us:

Have questions about cashflow, pricing, or other financial topics? Reach out to us at https://sunnapro.com/pages/that-sunna-feeling-podcast and share your thoughts. 💬🌐

Follow Us on Social Media:

• Sunna Professional
• SunnaTan
• Brandi Tindall
• Shannelle Niemiec

Gratitude and Farewell:
Thank you for listening! Stay tuned for more episodes packed with inspiration, key industry insights, and exclusive promotions to help you thrive in the beauty business. 🚀✨

In this episode of "That Sunna Feeling", Brandi and Shannelle are back to discuss the latest trend in the tanning industry: Clear Tanning Products! If you’re tired of dealing with bronzer transfer, messy application, or blotchy results, this episode is for you. Learn all about the benefits of clear tanning solutions, who they’re perfect for, and how to apply them for the best results.
Whether you’re a beauty professional or just love self-tanning, Brandi and Shannelle break down why clear tanning products are ideal for sensitive skin, busy clients, or anyone looking for a flawless, streak-free glow. Plus, hear all about Sunna’s exciting new Clear Mousse featuring innovative odor-blocking technology and skin-loving ingredients.
Key Highlights:
What is Clear Tanning?

• Clear Tanning Products: Brandi and Shannelle explain what makes clear tanning different—no bronzer, no guide color, just a clean, natural tan that develops over time.
• Benefits: Ideal for people with sensitive skin, freckles, or those who want a no-mess tanning solution.
  
  

Application Tips:

• Step-by-Step Application: Learn how to apply clear tanning mousse in smaller sections to ensure even coverage and avoid streaks.
• Perfect for the Busy Client: Clear tanning allows you to go about your day without worrying about bronzer transfer or messy clothes.
  
  

Who Should Use Clear Tanning?

• Brides, Moms & Men: Find out why clear tanning products are the perfect choice for brides (no transfer on white dresses!), busy moms, and men who want a subtle, natural glow.
• When to Avoid: Tips for clients who are new to self-tanning—why starting with a bronzer-based product might be better for beginners.
  
  

Why We Love Sunna’s New Clear Mousse:

• Odor-Blocking Technology: Brandi shares her excitement about Sunna’s new Clear Mousse, which features an innovative odor blocker to eliminate the common tanning smell.
• Skin-Loving Ingredients: Packed with prickly pear fruit extract, Kakadu plum, and hyaluronic acid, this mousse hydrates and nourishes your skin while delivering a beautiful tan.
  
  

Bonus Tips:

• Ideal for Hot Climates: Learn why clear tanning is great for clients who naturally sweat more or live in warmer climates—no bronzer to smudge or move around.
• Perfect for Fall Tans: Brandi explains why fall is the best time of year for flawless tanning, especially in climates like Alberta.
  
  

Engage with Us:
Have questions about clear tanning products or tips for flawless application? Share your questions or thoughts with us at https://sunnapro.com/pages/that-sunna-feeling-podcast 💬🌐

Follow Us on Social Media:

• Sunna Professional
• SunnaTan
• Brandi Tindall
• Shannelle Niemiec
  
  

Gratitude and Farewell:
Thank you for listening! Be sure to tune in for more episodes filled with tips, industry insights, and exclusive promotions to help you glow and grow in the beauty industry! 🚀✨

In this episode of "That Sunna Feeling" Podcast, Brandi welcomes the inspirational Denise Ginzel to kick off the highly anticipated Sunna Success Method series. This episode is all about mindset, the foundation you need to succeed in the spray tan and beauty business. Denise, a seasoned spray tan trainer and coach, shares her incredible journey, starting with her personal experience and her passion for building strong, successful businesses.

Whether you’re new to the beauty industry or a seasoned professional looking for a refresh, this episode offers invaluable insights on how to build confidence, overcome obstacles, and create a mindset for lasting success. Listen in to discover practical tips and a sneak peek into the powerful modules of the Sunna Success Method.

Key Highlights:

Introduction to the Sunna Success Method:

• Overview of the Program: Brandi and Denise explain the origins of the Sunna Success Method, originally a group coaching program now available as a flexible, self-paced online course.
• Exclusive Offer: Podcast listeners can use the code SSM100 for $100 off the Sunna Success Method.

Mindset and Confidence Building:

• Denise’s Journey: Learn how Denise overcame personal challenges, including a skin cancer scare, and used spray tanning as a way to empower herself and others.
• Mindset Pitfalls: Common fears like "What if I’m not good at this?" and "Someone else in my town is already doing it" and how to push past self-doubt to build confidence.
• Overcoming Mistakes: Mistakes are part of the process—Denise shares her philosophy on handling errors with professionalism and resilience.

The Power of Inspiration:

• Find Your Motivation: Whether it’s following small business owners on TikTok or connecting with a supportive community, Denise emphasizes the importance of staying inspired and energized.
• The Entrepreneurial Mindset: Success in the beauty industry requires continuous learning, action, and the belief that failure is not an option.

Tools for Success:

• Diversifying Your Offerings: Tips on expanding beyond spray tanning to include services like teeth whitening, retail products, and affiliate programs to increase revenue streams.
• Self-Care and Boundaries: Brandi and Denise discuss the importance of setting boundaries and practicing self-care to avoid burnout and maintain a healthy work-life balance.

 
Engage with Us:
We’d love to hear your thoughts, feedback, and questions! Share your suggestions or connect with us at https://sunnapro.com/pages/that-sunna-feeling-podcast. 💬🌐

Follow Us on Social Media:

• Sunna Professional
• SunnaTan
• Brandi Tindall
• Shannelle Niemiec
• Denise Ginzel

Gratitude and Farewell:
Thank you for tuning in to this insightful episode. Stay tuned for more episodes packed with inspiration, industry insights, and exclusive promotions designed to help you thrive in the beauty business! 🚀✨

In this episode of "That Sunna Feeling" Podcast, Brandi and Shannelle are back after the summer break with exciting news! They dive deep into the launch of Sunna’s very own professional spray tan machine and discuss why this new lightweight, sleek design is a game-changer for beauty entrepreneurs. Whether you’re new to the spray tanning business or looking to expand, this episode is packed with valuable insights into selecting the right equipment to help grow your beauty empire.
Key Highlights:


Sunna’s New Spray Tan Machine:

• Lightweight & Stylish Design: Learn about the benefits of Sunna’s lightweight spray tan gun that’s easy on the wrist, making those long spray tan sessions a breeze.

Gaining Control:

• Take Control of Inventory & Pricing: Shannelle discusses how owning their machine allows them to control pricing and availability, avoiding the common frustrations of reselling third-party products.
• Risk-Free Guarantee: With a one-year manufacturing warranty, Brandi emphasizes the peace of mind that comes with investing in equipment that’s backed by solid customer support and troubleshooting services.
  
  

Equipment for High-Volume Tanners:

• Designed for High-Volume Businesses: Learn how this machine can handle high-traffic days with ease, from 20 to 25 tans a day, without wrist strain or equipment malfunctions.
• Innovative Features: Dual cup holders allow flexibility for spray tan solutions and hydration sprays, ensuring your workflow is smooth and efficient.
  
  

Deals and Discounts:

• Exclusive Offer: To celebrate Shannelle’s birthday, listeners can enjoy a special discount of 15% off the new Sunna spray tan machine and starter packages using the code BIRTHDAYGLOW15 until Thursday at midnight!
  
  

Engage with Us:


We're eager to hear your thoughts, feedback, and questions! Share your questions, suggestions, or insights, and connect with us at https://sunnapro.com/pages/that-sunna-feeling-podcast. 💬🌐


Keep Following Our Socials:

• Sunna Professional
• SunnaTan
• Brandi Tindall
• Shannelle Niemiec
  
  

Gratitude and Farewell:
Thank you for joining us in this exciting episode. Stay tuned for more episodes packed with inspiration, key industry insights, and exclusive promotions crafted for beauty entrepreneurs like you! 🚀✨

In this episode of we delve into the transformative power of membership programs in the beauty industry. Joined by special guest Shonna from Recreating Rays in Kansas, Brandi and Shannelle share insights and strategies on building a sustainable and profitable membership model for your spray tanning and beauty business.

Key Highlights:

Introducing Shonna and Her Journey:

• Shonna's background and how she started Recreating Rays.
• The pivotal role Shonna played in the Association of Sunless Tanning Professionals and launching SunnaSmile in Vegas.

Simplifying Your Business:

• The importance of simplifying services and pricing to enhance customer experience.
• Why a single pricing model can be more effective and easier to manage.

Building Successful Memberships:

• Shonna’s initial approach to memberships and why she moved away from unlimited plans.
• The pros and cons of different membership models and pricing strategies.
• The journey from solo artist to scaling a business with multiple locations and employees.

Innovative Membership Strategies:

• Shonna's revolutionary 50% off membership model and how it works.
• The benefits of consistent monthly revenue for business planning and growth.
• How to leverage additional perks and discounts to retain loyal clients.
  
  

Operational Insights:

• Managing memberships, including tips for automated billing and handling failed payments.
• The significance of a strong team and tip-sharing programs to maintain employee satisfaction.
• Effective communication strategies to promote memberships without being pushy.
  
  

Additional Offerings and Community Engagement:

• Ideas for integrating community specials and events to foster a sense of belonging among clients.
• The impact of creating a welcoming and loyal community around your business.
  
  

Engage with Us: We're eager to hear your thoughts, feedback, and questions. Share your questions, suggestions, or insights, and connect with us at https://sunnapro.com/pages/that-sunna-feeling-podcast.

Keep following our socials:

• Sunna Professional
• SunnaTan
• Brandi Tindall
• Shannelle Niemiec
  
  

Gratitude and Farewell: Thank you for joining us in this insightful episode. Stay tuned for more episodes packed with inspiration, key industry insights, and exclusive promotions crafted for those stepping into their entrepreneurial journey in the beauty industry.

In this episode of "That Sunna Feeling" Podcast, Brandi and Shannelle dive into essential tips and strategies for navigating the challenges of summer spray tanning. As temperatures rise, so do the unique issues that come with providing spray tans in hot and humid climates. This episode is packed with practical advice to ensure your clients have the best experience possible, even when the weather isn't on their side.

Key Highlights:

Dealing with Heat and Humidity:

• Brandi and Shannelle discuss the importance of educating clients about staying cool before and after their spray tan.
• Tips for using pH balancing sprays and prep sprays to help clients who arrive sweaty.
• Advice on how to instruct clients to maintain their tan by staying cool and avoiding sweat post-tan.
  
  

Client Education and Preparation:

• Explaining to clients why their tan might appear lighter in hotter weather due to sweat and heat affecting development.
• How to talk to clients about the importance of air conditioning and staying cool post-tan.
• The role of prep sprays in ensuring a smooth application even when clients arrive hot and sweaty.
  
  

Managing Client Expectations:

• Strategies for setting realistic expectations about tan longevity and development during summer months.
• How to handle common issues like uneven tans caused by sweat or tight clothing.
• The importance of having detailed consultations with clients about their activities post-tan to choose the right tanning solution.
  
  

Product Recommendations and Usage:

• Discussing the benefits of using clear tanning solutions to avoid staining clothing.
• How to use gradual tanners and mousse products to maintain tan color after swimming or sweating.
• Recommendations for sunscreens and bug sprays that are compatible with spray tans to avoid tan degradation.
  
  

Addressing Tan Lines and Burns:

• Techniques for managing and blending tan lines to ensure a seamless look.
• Why it's crucial to avoid tanning over recent sunburns and how to explain this to clients.
• Tips for educating clients on maintaining their tan and managing expectations when they have tan lines or burns.
  
  

Handling Weather and External Conditions:

• Preparing clients for rainy weather by advising them to dress appropriately and bring umbrellas.
• The importance of managing post-tan activities like swimming and sweating to maintain the quality of the tan.
  
  

Engage with Us: We're eager to hear your thoughts, feedback, and questions. Share your questions, suggestions, or insights, and connect with us at https://sunnapro.com/pages/that-sunna-feeling-podcast.

Keep following our socials:

• Sunna Professional
• SunnaTan
• Brandi Tindall
• Shannelle Niemiec

Gratitude and Farewell: Thank you for joining us in this insightful episode. Stay tuned for more episodes packed with inspiration, key industry insights, and exclusive promotions crafted for those stepping into their entrepreneurial journey in the beauty industry.

In this episode of 'That Sunna Feeling' Podcast, we delve into the intricate details of catering to bridal clients in the beauty industry. This episode is packed with valuable insights on how to elevate the bridal tanning experience, ensuring that brides feel special and stress-free on their big day.  Brandi and Shannelle share their expertise on branding, marketing strategies, and the importance of creating a tailored and memorable experience for bridal clients.

Key Highlights:The Importance of Bridal-Specific Marketing:

• Brandi and Shannelle emphasize the significance of directly addressing brides in your marketing efforts. Brides want to feel special and know that you have something unique to offer them.
• Tips on creating dedicated bridal pages on your website and using social media highlights to educate and attract bridal clients.

Elevating the Bridal Experience:

• Discuss the importance of trial tans to meet and exceed bridal expectations.
• Ideas for making the bridal experience extraordinary, from personalized contact forms to offering detailed education on tanning and aftercare.
• Suggestions for packaging services, including trial tans, aftercare products, and even teeth whitening services for the bride and bridal party.

Marketing Strategies:

• Insights on forming partnerships with makeup artists, hair stylists, and photographers to create a network of referrals.
• How to leverage urgency in your marketing to get brides to book early.
• Recommendations on using collaborative photo shoots to generate content for social media and your website.

Trade Show Tips:

• Brandi shares her experiences and strategies for succeeding at bridal trade shows, including offering trade show-only specials and conducting live demos.
• The benefits of networking with other vendors at trade shows to build your business presence.

Tanning Solutions for Brides:

• Shannelle talks about the benefits of using clear tanning solutions for brides to avoid staining their wedding attire.
• Importance of educating clients about the different tanning solutions and helping them choose the best option.

Engaging with Brides and Their Parties:

• Strategies for offering group services and bridal packages that cater to the entire bridal party.
• Encouraging brides to bring their groom and bridal party for trial tans to ensure everyone looks their best on the wedding day.

Asking for Tags and Social Media Engagement:

• Tips on how to ask clients to tag you in their wedding photos and the importance of normalizing this practice to increase your online visibility.

Engage with Us:We're eager to hear your thoughts, feedback, and questions. Share your questions, suggestions, or insights, and connect with us at https://sunnapro.com/pages/that-sunna-feeling-podcast.

Keep following our socials:
Sunna ProfessionalSunnaTanBrandi TindallShannelle Niemiec
Gratitude and Farewell:Thank you for joining us in this insightful episode. Stay tuned for more episodes packed with inspiration, key industry insights, and exclusive promotions crafted for those stepping into their entrepreneurial journey in the beauty industry.