Welcome back to Easy Email Marketing, I’m your host Yael Keon and today is a bit of a fun one where we are going to combat the biggest reason why I hear people don’t send emails – they don’t know what to send. In this I’m going to guide you through a process where you can plan all your 2022 emails in about 20 minutes.

Excuse busted!

For this one I recommend you grab a pen & paper (or some post it notes) and get stuck in. If you are listening while driving or walking you can definitely still listen and either come back to revisit this episode while you do the work or just remember the process.

It's pretty simple and takes just 5 steps, outlined below, but explained in detail in the episode:

1. Frequency of sending
2. Key dates
3. Themes
4. Fill the gaps
5. Get specific

Boom. Just like that, you’ve got a whole year of emails planned. Of course, this doesn’t mean you are stuck to this plan. I generally actually only do this for about 3 months in advance and even then some things change with the flow.

 

If you want guidance with any of this, including strategic planning, even more ideas, subject lines, email writing tips and even swipe files then The Email Experience membership is for you and now is a fantastic time to join as we are headed into a new year and you are full of those email plans.

In fact, this month if you are an Email Experience member, you are getting a 52 week email plan for 2022 so you don’t even need to go through this process!

 

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

I’ll see you in the next episode.

 

Want to see more of what I get up to when I’m not podcasting? 

• Hang out with me on Instagram @yaelkeon
• Come join the free Facebook group Connect and Grow with Email with Yael Keon
• Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m looking forward and casting a vision towards 2022. In this episode, I’m making my top 10 predictions for the future of email marketing and what you might want to be considering in your strategy or layering in.

WARNING: Some of these strategies are a bit advanced and I’ve created this list with regular emailers in mind who are looking to improve & take the next best steps.

So if you are right at the beginning of your email marketing journey, listen as there are some gold nuggets in here but don’t feel like you have to have all this together right away.

The most important thing you need to know is that email marketing is not going away and the sooner you begin, the better. Even with just a welcome email and a monthly update. I always propose making a start then adding layers.

But with that said, let’s geek out together with a few of the predictions I am seeing coming.

1. Personalisation
2. Segmenting
3. Subscriber Choose Your Own Adventure
4. Software Integration
5. 1 to 1 Sales Outreach
6. Open Rates
7. Interaction
8. Lead Magnets
9. Accessibility
10. Exclusives

 

Email is certainly not dead, in fact it is one of the most promising areas for growth in your business. 

 

If you want guidance with any of this, I cover some of these points in great depth inside the Email Experience membership. And some I will be adding in 2022.

I’m talking strategic lessons, tech tutorials, express packs and more.

If email is something you want to explore in more details in 2022 then I invite you to  join the waitlist at yaelkeon.com/experience/

 

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

I’ll see you in the next episode.

 

Want to see more of what I get up to when I’m not podcasting? 

• Hang out with me on Instagram @yaelkeon
• Come join the free Facebook group Connect and Grow with Email with Yael Keon
• Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

Welcome back to Easy Email Marketing, I’m your host Yael Keon and today’s episode is the final one in a series all about the different email marketing options out there. I’ve already covered ActiveCampaign, ConvertKit, MailChimp and MailerLite in previous episodes and now it’s onto the final one for now, Klaviyo.

These are the 5 pieces of software that I currently teach within The Email Experience and so this one will wrap up the official series.

However, I may look to add more episodes in the future, scattering them throughout, so if there is a piece of software you want me to look at please reach out to me on Instagram @yaelkeon

 

Also, If you want more guidance about what the best email marketing software is for you make sure to check out episode 5 where I broke down what criteria you should be looking at when making the choice.

I also have extra resources and a worksheet available at yaelkeon.com/software

 

Built from the ground up specifically for ecommerce businesses, Klaviyo is amazing! But, like all things, it’s not perfect, so be sure to check out the pros and cons of Klaviyo by tuning into the episode!

 

If you want more guidance on how to best setup your Klaviyo including all the tech tutorials you need and a comprehensive guide to how I recommend you setup your groups and automations, then you can find this inside The Email Experience, my online email marketing membership that helps you serves your subscribers with open-worthy emails, surprisingly simple automation and offers that sell. I’ve recently done a complete re-record of all the tutorials and include a quick setup guide so you can use it as quickly as possible. You can get on the waitlist anytime at yaelkeon.com/experience/

 

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

 

I’ll see you in the next episode.

 

Want to see more of what I get up to when I’m not podcasting? 

• Hang out with me on Instagram @yaelkeon
• Come join the free Facebook group Connect and Grow with Email with Yael Keon
• Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m taking you on a behind the scenes journey in my business where I explore how I work 12 hours a week:

• Why I only want to work 12 hours or less
• What my week looks like now 
• How it will change next year
• The key strategies that makes this possible
  • Focusing on scalable offers & recurring revenue (with 1 on 1 being a higher investment)
  • Email marketing/having an audience to share my offers with
  • Focusing on leveraged marketing activities like ads and guest speaking/contributions
  • Outsourcing repetitive tasks
  • Most importantly, establishing boundaries about when I am doing what

 

And now that we’ve covered off that journey,I want to let you know about a brand new mastermind-style program I have coming for 2022 called Free to Thrive.

I am so so so excited to be offering this as one of my biggest passions is supporting others in having choice and freedom in their lives without being tied to a desk for 60 hours a week. I run my business in about 12. I have two kids, the youngest of which is still only in school part time. a FIFO hubby who work away 3 weeks at a time and I want to show up for parent  help, school carnivals, sick days and everything else that goes on.

I also want to be able to go on long walks, have Netflix binges and hit the gym.

I LOVE what I do but I only want it to take up as much of my life as I want it to.

And that is what Free to Thrive is all about. Helping you grow a thriving business in less than 20 hours a week without sacrificing your profits. My zone of genius is seeing the most efficient way to do this. The best way to create leveraged offers. The easiest way to market. Without burnout.

This is a 12 month container which will start with a maximum of 20 small business owners. It’s a sort of mastermind where we will have plenty of group elements, collaboration and support but it’s combined with a key program that will help you focus on the most important needle-moving tasks and get them done in the most efficient way possible.

It's application only so if you are interested please check it all out at yaelkeon.com/free

Want to see more of what I get up to when I’m not podcasting? 

• Hang out with me on Instagram @yaelkeon
• Come join the free Facebook group Connect and Grow with Email with Yael Keon
• Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m taking a step back to look at the big picture of how email marketing fits within your overall marketing and business strategy.

 

Often we are just told we need to do email marketing and think it’s just another marketing strategy to add to the to do list but it really is so much more than that.

It’s the backbone.

The lead generation and nurturing machine.

And it’s the way you can show up and serve your customers in the best way possible.

Today I’ll dive deeper into exactly where it plays a role.

 

But before I get stuck in, I want to let you know about a brand new mastermind-style program I have coming for 2022 called Free to Thrive.

I am so so so excited to be offering this as one of my biggest passions is supporting others in having choice and freedom in their lives without being tied to a desk for 60 hours a week. I run my business in about 12. I have two kids, the youngest of which is still only in school part time. a FIFO hubby who work away 3 weeks at a time and I want to show up for parent  help, school carnivals, sick days and everything else that goes on.

 

I also want to be able to go on long walks, have Netflix binges and hit the gym.

I LOVE what I do but I only want it to take up as much of my life as I want it to.

And that is what Free to Thrive is all about. Helping you grow a thriving business in less than 20 hours a week without sacrificing your profits. My zone of genius is seeing the most efficient way to do this. The best way to create leveraged offers. The easiest way to market. Without burnout.

This is a 12 month container which will start with a maximum of 20 small business owners. It’s a sort of mastermind where we will have plenty of group elements, collaboration and support but it’s combined with a key program that will help you focus on the most important needle-moving tasks and get them done in the most efficient way possible.

It's application only so if you are interested please check it all out at

yaelkeon.com/free

 

OK with that done, let’s take a step back and look at email marketing and how it fits in your overall marketing and business strategy. And it plays 6 key roles in your business.

Want to see more of what I get up to when I’m not podcasting? 

• Hang out with me on Instagram @yaelkeon
• Come join the free Facebook group Connect and Grow with Email with Yael Keon
• Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

This episode is the fourth of five in a series all about the different email marketing options out there.

I’ll be dropping the fifth mini-series episode in 2-3 weeks so you’ll still get your other email marketing inspiration between now and then. I felt it was important to include a deeper dive on each of the more popular email marketing choices, hence this mini-series, and so far, the email marketing options I’ve explored are ActiveCampaign, ConvertKit, and MailChimp. Today I’m going to dive into MailerLite

 

If you want more guidance about what the best email marketing software is for you make sure to check out episode 5 where I broke down what criteria you should be looking at when making the choice.

I also have extra resources and a worksheet available at yaelkeon.com/software

 

Inside this episode I’m deep-diving into MailerLite.Now back in the day, I used to just write off MailerLite as a very “basic” piece of software. I always thought that if you were going for a free option to start you’d go with MailChimp or if you could pay you’d go with something more advanced.

But over the past few years MailerLite has really improved AND after having worked on many implementations for clients and teaching it inside The Email Experience I can safely say it is one of my favourites.

You really get a lot of bang for your buck (which starts at free for up to 1000 subscribers) and it can do almost anything the more advanced software can do.

But as with anything there are pros and cons and different sorts of businesses so I’m going to break that down first and then conclude with some tips about how to get the most out of it.

 

Go on and have a listen, even if you’re not using MailerLite. And if you’ve got any questions, don’t hesitate to ask! DM me on Instagram, or get in touch via my website.

 

Want to see more of what I get up to when I’m not podcasting? 

• Hang out with me on Instagram @yaelkeon
• Come join the free Facebook group Connect and Grow with Email with Yael Keon
• Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

Welcome back to Easy Email Marketing. 

Everyone says to “segment your audience” and to “add tags”.

Okay thanks – but WTF does that actually mean?

Email marketing is full of industry terminology which can be very confusing.

And this isn’t helped by the fact that different email marketing software uses different terminology for the exact same thing.

So in this episode I’m going to try to explain so that you can actually leverage these powerful audience tools effectively and without too much overlap.

For the purposes of this post, I’m going to stick to more standard definitions and then I’ll explain a few variances from different email software throughout

The most important thing to understand about lists, segments and tags is that they are a hierarchy. So, it goe lists at the top, segments in the middle, and tags at the bottom.

Have a listen to get all the lowdown on the hierarchy and then go look at your email marketing software and see how you can implement the three, or tidy up what you have!

 

Want to see more of what I get up to when I’m not podcasting? 

• Hang out with me on Instagram @yaelkeon
• Come join the free Facebook group Connect and Grow with Email with Yael Keon
• Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

Welcome back to Easy Email Marketing. 

 

I know that there are many of you out there who struggle with emailing your subscribers regularly. This episode is here to help you break that struggle, and make email marketing a habit.

 

Now I’ll be honest… consistency is not my forte.

I am not someone who can just put something in my schedule to happen on a certain day and trust myself to always follow through with it.

To me there is always the next day or the next week.

So this is definitely not coming from the place of someone who is completely organised and has it all together. Instead, I’m sharing 10 tips that help me, and will hopefully help you to break down that barrier and get in the habit of sending those emails!

 

1. Have a go to list of ideas
2. Go for a walk (or drive)
3. Pair with another piece of content
4. Prioritise
5. Commit to a day of the week/month
6. Make it realistic
7. Leverage scheduling & automation
8. Habit stack
9. Create a nice environment/make it nice
10. Remove the pressure

 

Go ahead and listen to get all the info on implementing the 10 tips in your email marketing habits, and then get emailing!

 

Want to see more of what I get up to when I’m not podcasting? 

• Hang out with me on Instagram @yaelkeon
• Come join the free Facebook group Connect and Grow with Email with Yael Keon
• Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

Welcome back to Easy Email Marketing. 

This episode is the third in a series all about the different email marketing options out there.

I’ll be dropping one of these episodes every 2-3 weeks so you’ll still get your other email marketing inspiration but I felt it was important to include a deeper dive on each of the more popular email marketing choices. The first two email marketing options I’ve explored are ActiveCampaign and ConvertKit. Today I’m going to dive into probably the most famous one, and that’s MailChimp

 

If you want more guidance about what the best email marketing software is for you make sure to check out episode 5 where I broke down what criteria you should be looking at when making the choice.

I also have extra resources and a worksheet available at yaelkeon.com/software

 

Inside this episode I’m deep-diving into MailChimp. It’s the one that’s likely to be recommended by many inside of Facebook groups, and it’s great for beginners. But as with anything there are pros and cons and different sorts of businesses so I’m going to break that down first and then conclude with some tips about how to get the most out of it.

Go on and have a listen, even if you’re not using MailChimp. And if you’ve got any questions, don’t hesitate to ask! DM me on Instagram, or get in touch via my website.

 

Want to see more of what I get up to when I’m not podcasting? 

• Hang out with me on Instagram @yaelkeon
• Come join the free Facebook group Connect and Grow with Email with Yael Keon
• Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

Welcome back to Easy Email Marketing. 

Hands up if you've got a promo for Black Friday, Cyber Monday and Christmas? (open for more)

Now keep your hand up if you've got a watertight plan in the lead up?

Plan or no plan, you don't want to miss this episode where I share 10 tips to get more out of your sales promotions.

 

Here’s an overview of what I cover in this episode to get more from your promotions:

1: Don’t Neglect The Runway

2: Give A Heads Up

3: Send More Emails Than You Are Comforatable With

4: Resend To Unopens

5: Mix Up Your Subject Lines

6: Use Clear Calls To Action

7: Infuse Personality

8: Focus On The Benefit

9: Combine With Other Marketing Channels

10: Track Your Numbers

 

If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and plenty of examples inside The Email Experience, my online email marketing membership that helps you serve your subscribers with open-worthy emails, surprisingly simple automation and offers that sell.

So if you want that guidance to make the start, you can join the waitlist at yaelkeon.com/experience/

 

Want to see more of what I get up to when I’m not podcasting? 

• Hang out with me on Instagram @yaelkeon
• Come join the free Facebook group Connect and Grow with Email with Yael Keon
• Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.