That Teacher

If you have been thinking about launching a course, a membership, a workshop, a mini course, or any other program to teach people about your area of genius, this is the episode for you. I’m going to walk you through your next steps to get your idea out into the world. 

We will go over:

• Identifying your passion topic
• Finding your target audience
• Communicating the purpose of your program
• Planning how to get this information out to people
• Selecting a launch date
• Choosing a platform to host your program
• Building your email list and seeking their feedback

Links:

Apply for the Course and Membership Creators Intensive
A 12-week group coaching program for educators with an idea for a knowledge product

Free trial of Kajabi
(this is my affiliate link - if you click through this link and make a purchase I may earn a commission at no extra cost to you)

Other Teacher Hustle Podcast Episodes About Knowledge Products:

• S2 E23 - How This 6th Grade Math Teacher Launched a Workshop Without a Giant Following with Steve Buch
• S2 E22 - Adding a Higher-Ticket Offer to Your Product Suite (Part 2)
• S2 E21 - Adding a Higher-Ticket Offer to Your Product Suite (Part 1)
• S1 E20 - How This O.T. Scaled her TPT Business & Launched a Mini-Course in Under a Year
• S1 E12 - How This Full-Time Teacher Mama Made $918 in 3 Hours...And You Can Too
  
  

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Megan Kensington, AKA The Course Designer, is the course content bestie you’ve been looking for. Megan knows a thing or two about how to organize and structure the ideas you have to share with the world, and she’s sharing exactly how we can create quality content for our courses, workshops, memberships, or professional development trainings.

Do you have an idea for a course or a membership?
Apply for Alissa's group coaching program!

LINKS:
Megan's website
Follow Megan on Instagram

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

You’re going to love this interview with my Launch Coach, Chelsea Wallace! I connected with Chelsea because I was experiencing launch burnout. I was dreading launches because getting visible, going live, and talking about myself totally zaps my energy. Chelsea helps business owners have a profitable launch without the burnout, and she helped reimagine my launch into a week I could look forward to. If you’re getting ready to launch a course or a membership or you have a TPT sale coming up, and you know you’re going to have to get visible, this is the episode you need to hear.

Chelsea is The Launch Copy Coach who helps high-ticket business coaches create $25-100k group program launches using the Synergy Launch Method. With her experience as a Launch Strategist and Copywriter she has supported hundreds of online coaches, consultants, course creators and service providers execute multi-5 and 6 figure marketing campaigns, grossing up to $1,500,000 in revenue. Clients who work with Chelsea unlearn ways of launching that have created pressure, burn-out and reinforced cycles of fear and striving. She helps them shift their personal launch patterns into creating ways of launching for themselves so that they create their most lush, fulfilling, and profitable dream-launch. 

Links:

- Follow Chelsea on Instagram
- Chelsea's Facebook
- Chelsea's Website
- Chelsea's Podcast: Apple // Spotify

Apply for Alissa’s Group Coaching Program: https://www.alissamcdonald.com/intensive

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Nicole from Crafty Curriculum is giving us all the tips about creating video to enhance our products. If you’ve been thinking about adding video to your marketing plan, you’ll love this episode.

Links:

• Follow Nicole on Instagram
• Nicole's website

Connect with Alissa on Instagram or in the Teacher Hustle Podcast Facebook group.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Welcome back for part 2 of Kwame's interview!  Kwame Sarfo-Mensah is a 15-year veteran urban educator and the founder of Identity Talk Consulting, LLC., an independent educational consulting firm that provides professional development and consulting services to K-12 school districts, educators, colleges & universities and educational non-profit organizations. He is also the author of two books: "Shaping the Teacher Identity: 8 Lessons That Will Help Define the Teacher in You" and "From Inaction to 'In Action': Creating a New Normal for Urban Educators".  

In this episode, we do a deep dive into having and learning from difficult conversations as a business owner.  We also discuss the responsibilities we have as content creators with platforms.  It is so important to prioritize your mental health, consider the impact you want to make, and act with intention.   Ultimately, staying true to yourself will differentiate you and help you to stand out from the crowd.

LINKS:

• Identity Talk Consulting Official Website
• Shaping the Teacher Identity 101 Course (via Teaching Channel)
• Identity Talk 4 Educators LIVE Podcast (Audio Version   Video Version)  
• Self Publishing Educators Learning Lab (SPELL) 
• Identity Talk Apparel Shop

Connect with Alissa on Instagram or in the free Facebook group.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

This week and next week (we had A LOT to discuss!) you're going to hear from Kwame Sarfo-Mensah,  a 15-year veteran urban educator and the founder of Identity Talk Consulting, LLC., an independent educational consulting firm that provides professional development and consulting services to K-12 school districts, educators, colleges & universities and educational non-profit organizations. He is also the author of two books: "Shaping the Teacher Identity: 8 Lessons That Will Help Define the Teacher in You" and "From Inaction to 'In Action': Creating a New Normal for Urban Educators".  

We begin our conversation by discussing the journey from passion project to edupreneurship, harnessing your drive to make an impact, and staying true to yourself and your mission in the midst of all the noise in the online space.

Kwame also shares about his upcoming virtual summit, Stay True to the Teacher in You. Check it out - you won't want to miss it!

LINKS:

• Identity Talk Consulting Official Website
• Stay True to the Teacher in You Virtual Summit
• Shaping the Teacher Identity 101 Course (via Teaching Channel)
• Identity Talk 4 Educators LIVE Podcast (Audio Version   Video Version)  
• Self Publishing Educators Learning Lab (SPELL) 
• Identity Talk Apparel Shop

Connect with Alissa on Instagram or in the free Facebook group.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Teacher Hustle University doors are OPEN until April 9th. Join us inside to find out how to grow your business to make the impact you’ve been looking for and the income you deserve. Find out more at https://www.alissamcdonald.com/framework .

Shannon is here to share her advice about finding your passion and getting it out to the world through an online business.

Shannon Schoenebeck is a social-emotional learning (SEL) coach who equips teachers with the tools they need to empower their students. From emotional management and mental well-being, communication, and conflict resolution, Shannon covers it all. Shannon helps teachers ditch the exhaustion by adding the missing piece of social-emotional skills to their classroom management system.  With this, teachers can continue teaching with love in a smooth running classroom (and still have energy for themselves at the end of the day)!

Instagram: https://www.instagram.com/shannonmareeteaching/ 

Website: https://www.shannonmareeteaching.com 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Ready to join Teacher Hustle University to grow your business with a group of like-minded teachers? Doors are open until April 9th! https://www.alissamcdonald.com/framework .

In this episode, Amy talks to us about how she’s found her way back to teaching in a non-traditional way. Amy is allowing herself to follow her dream, and dream big!

Amy is a visual arts teacher with 20+ years of experience teaching classes, workshops, camps, and private lessons to all ages – toddlers to 80-year-olds. She currently teaches primarily through Outschool and her local museum's residency program as a teaching artist.  She believes art and creativity can be taught, you don’t have to start out with innate talent, but have a desire to create and practice, and that there's no age limit to when you can get started!  Her goal is to help others realize that they don’t have to put a ton of pressure on themselves to be "good at art", just show up and enjoy the process.

Now she's waiting for travel to open back up to fulfill her goal of developing Creative Retreats for women looking for a no-pressure zone to explore their artistic and creative side. Finished works of art will be created without needing prior experience in the art media being used in addition to exploring the hidden gems of the selected locations with the goal of going home feeling relaxed and recharged.

Connect with Amy:
Instagram: https://www.instagram.com/amy.roadman.art
Facebook: https://www.facebook.com/amy.roadman.art
Website: https://www.amyroadman.com
Outschool Profile:
https://outschool.com/teachers/9a9d41ac-aa22-4aae-bd1a-c6384f1d77dd#usaB1BTa6r

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

The doors to Teacher Hustle University are OPEN until April 9th at midnight ET. Come join us at https://www.alissamcdonald.com/framework .

Kasey was a high school special education teacher in Virginia, and now she is a full-time PhD student. She started SPED for Secondary Ed on TPT to earn a little extra money while working as a doctoral student. After about six months, Kasey started her podcast Ability Driven Teaching with her best friend Madison. Now she is balancing working on her PhD, creating resources for special education students and teachers on TPT, and co-hosting her podcast. 

 

Connect with Kasey:

Instagram: @sped_for_secondary_ed (https://www.instagram.com/sped_for_secondary_ed/)

Facebook Page: SPED for Secondary Ed (https://www.facebook.com/spedforsecondaryed)

Podcast: Ability Driven Teaching (on Apple Podcasts, Spotify, or wherever you listen to podcasts)

Website: https://spedforsecondaryed.com/

Link to Kasey's Starting a Podcast with Your Teacher Bestie E-Book & Audit: https://spedforsecondaryed.ck.page/products/podcasting

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

If you’ve ever wondered what type of impression your brand leaves… you’ll love this conversation with Carrie. She takes us through some of her thinking around choosing your brand colors and designing your messaging based on your ideal customer’s brand archetypes. Carrie provides insight on all the things we should consider when it comes to building a brand.

Carrie Thomas-Omáur is a former corporate rebel turned entrepreneur. Carrie's mission is to help entrepreneurs build premium brands to increase their visibility, credibility, and profitability.

Carrie wants to help entrepreneurs get their message and mission out to the world to impact others through getting visible. She loves working with heart-centered entrepreneurs, and she’ll train you on how to get loud about your business! Carrie makes positioning yourself as the “go-to” easy and fun.

Links:
Carrie's Website
Follow Carrie on Instagram
Follow Carrie on Clubhouse

Let's build your profit funnel!
FREE 5-Day Challenge for Teacher Business Owners [starting March 31]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com