That Teacher

Today, my good friend, Laura Beam, is diving into all the things sustainable marketing strategy and self-care strategy for business owners. We talk about how to make social media marketing manageable, setting boundaries, how to make space for your health in your busy life -- basically all things self-care and business. We even give you a sneak peek behind the curtain of THU and what we've been working on from a marketing perspective.

Laura is a social media and digital marketing strategist for mission driven business owners who want to amplify their impact online. She helps clients tell their unique stories with sustainable and creative strategies design and implementation. With a background in wellness and certified as an integrative health coach Laura is also passionate about helping small business owners achieve practical and lifelong wellness to support their ambitions and the impact they want to make in the world. She believes that radical self care is the most powerful tool people can use to fuel the lives and businesses they ultimately want. She is currently based in Phoenixville, Pennsylvania, and in every spare moment, you can find Laura hiking with our pup beans, traveling, cooking and reading in her time off.

Enjoy the episode!

Psst! If you haven't yet, be sure to grab your copy of this month's Companion Magazine all about how you find space for self-care and reflection as we head into the new year! Access it at ww.alissamcdonald.com/magazine.

Connect with Laura:

• Laura’s Wellness Instagram and Website
• BE.FLOW Digital’s Website and Instagram

Today we're walking through an end-of-year reset for your online business, minimalist marketing style! This is the perfect time to reflect, reevaluate, and set goals. Before we go propelling ourselves into a new year with NEW ideas, NEW goals, and NEW routines, we need to ELIMINATE. In this month’s magazine-style podcast episode, we're focusing on what wasn’t worth our time in the past year and say goodbye to the things that just didn’t work for the new year.  

You'll also get the inside scoop on affiliate marketing and how to use it to generate more revenue for your business, a THU Member interview all about self-care for educators, and journaling prompts, and more!

Be sure to grab your copy of this month's Companion Magazine all about how to realign for the new year! Access it at ww.alissamcdonald.com/magazine.

LINKS

• This month’s FREE issue of the Teacher Hustle Magazine!
• Kajabi
• Full Focus Planner
• Brittney Prince (this month’s THU Member Interviewee) on TikTok and Instagram

In today's magazine-style podcast episode, we're talking about how to start building your legacy today with impact goals. I'm going to give you quick action steps you can take to start to define your values and implement into your day-to-day decisions and choices. Defining your values also helps you re-route and recalibrate when you get lose your way, so that you can use them as a North Star to help you stay aligned and get back on track. After that, I'm diving into some Listener Q&A around why it's so important to clean out your email list, followed by a Teacher Hustle University Member Interview with someone who is very new to the business world!

If you haven't yet, be sure to grab your copy of this month's Companion Magazine all about how you can grow your business to build a legacy and make the impact you were meant to make. Access it at ww.alissamcdonald.com/magazine.

LINKS

• This month’s FREE issue of the Teacher Hustle Magazine!
• Episode 5 of the Teacher Hustle Podcast with Amy McLaren
• Amy’s new book, Passion to Purpose
• FREE Marketing Masterclass for Teacher Business Owners
• Connect with Katie at Katie Couples Teaching

One of my biggest inspirations in business and mindset is Amy McLaren, author of Passion to Purpose, and today I'm sharing some key takeaways from her podcast episode about getting out of your comfort zones, overcoming self-doubt, and taking action on the things you love. 

Amy and her husband, Stu McLaren, are two of my biggest influences in business, entrepreneurship, integrity, and how to use your passion to make an impact. I especially identify with Amy, because she has a background in teaching, but chose to ultimately leave to focus on her passions. She is also very passionate about women and entrepreneurship and has some incredible advice for following your passion, even when things get tough, your mindset junk gets in the way, and you can't really see where you're going. Today, we're talking about how you can follow your passion in a way that aligns with your values, supports your relationships, and allows you to be the role model you want to be for your children and community.

For a bit of background, Amy is a busy mom of two and author of Passion to Purpose. She splits her time between leading Lady Strength, a growing online community of driven entrepreneurial women, growing an Airbnb business, and being a hands on CEO of Village Impact. Village impact partners with communities in rural Kenya to provide community led access to quality education and entrepreneurship opportunities. To date, this organization has built 14 schools that deliver education to nearly 5000 students daily.

Links Mentioned in the Episode:

• Stu McClaren’s website and Instagram
• Amy McClaren’s website and Instagram
• Amy's NEW book, Passion to Purpose

Get your notebook out, because today master brand strategist, Amber Williams, is sharing her top secrets for creating an unforgettable brand. You'll learn how to create your brand message, your brand promise, and get clarity around how you want to show up in the online space. If you've been listening to me long enough, you know that I am a part of Amber Williams' team helping her to develop her programs and now she's on the Teacher Hustle Podcast!

Amber Williams helps elevated beauty brands find the right words to stand out and sell faster. She is a master brand strategist, a details obsessed copywriter, and she lives to tell a good story which you will hear quite a few in this podcast episode today. Her work is dedicated to teaching savvy CEOs how to build their brands, and write words that sell without sounding like everyone else. She is a city girl, a mom of two, and an organic coffee snob. Her best vibe is found behind her Mac, whipping words into million dollar making narratives.

Links Mentioned in the Episode:

• Get this month's FREE Companion Magazine all about Brand Building 
• Amber Williams’ Website, Instagram, and LinkedIn
• FREE Masterclass, “Makings of a Million-Dollar Message”
• The Tory Burch Foundation
• Enroll in A.W. Writers’ Studio

In this week's magazine-style podcast episode, I'm talking about ways you can use audio and video content marketing trends to grow your audience. ⁠More specifically, I'm focusing on two things: Short-form video like TikTok and Reels on Instagram, and podcasting.
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The trends around how people consume content are continuing to change and it's important to stay up-to-date on the best kinds of content you can create to attract new audiences and make sure you're staying relevant to the people you want to reach and ultimately make an impact on. ⁠
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I'm sharing:⁠

✨ Pointers for getting started with Instagram Reels⁠
✨ 3 ways to podcast if you're just starting out⁠
✨ 5 basic things you'll need to get started with podcasting⁠
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I'm also sharing a Lightning Round Q&A with a fellow THU Member, which is one of my favorite segments!

P.S. Come to my FREE Business Plan Workshop to start creating a totally do-able plan to start or grow teacher biz. It's on October 17th at 8PM ET and you'll also get access to a FREE training all about using short-form video content to grow your business and attract new audiences so you can dive into this topic even more.

P.P.S. Don't forget to grab your copy of this month's Companion Magazine all about Building your Brand at www.alissamcdonald.com/magazine.

LINKS

• Teacher Hustle Magazine (This month’s theme is all about Building a Brand)
• FREE Business Plan Workshop: Create a Totally Do-able Plan to Start or Grow your Business
• Built To Belong by Natalie Frank
• Blue Yeti microphone
• Zencastr
• GarageBand
• Connect with Jamie (of Basic Girl Teaches) on Instagram

Megan Hale is a Business Strategist & Money Mentor for freedom-driven entrepreneurs ready to step into #feelgoodmoney & create sustainable, aligned business growth.   Her work is focused on helping you take leap after quantum leap by building a rock solid foundation in your business that taps into 4 key layers of FLOW; your offer flow, cash flow, marketing flow, and energy flow. 

As a former psychotherapist with a soulful perspective & certified in Profit First®, she brings rich business acumen that expertly blends both practical and intuitive strategy with the “how-to” of money to help you consciously create a business that intentionally funds your dreams.

Her core values are freedom, integrity, & equity and believes our businesses can & should be powerful vehicles for creating a more just world.  Check out The 2% Pledge on her website for how to get involved in leveraging your business for social change! 

She’s currently based in Omaha, NE, is an Air Force spouse & mama to two boys. Connect with her at meganhale.co for all things Feel Good Money & sustainable business growth!

https://www.facebook.com/meganhale.ma
https://www.instagram.com/meganhale_mh
https://www.meganhale.co

Don’t forget to download your copy of the Teacher Hustle Magazine! You’ll find excerpts from this interview, along with bonus content and a bonus interview with my friends Ali & Josh from The FI Couple.

https://www.alissamcdonald.com/magazine

It’s a bird… it’s a plane! No… it’s the Teacher Hustle Podcast Season 3… and it’s actually A MAGAZINE?! Yep. No need to adjust your screen. This podcast will sound and feel a lot like a magazine. You can expect bite-sized snippets of tips, listener Q&A, lightning round interviews and more. Best of all, there’s an ACTUAL magazine you can get your hands on! Inside, you’ll find bonus content like Alissa’s take on a hot marketing topic, wellness tips, a challenge, journal prompts, an interview with Alissa’s real estate mentors, Ali & Josh, and a giveaway of a big box of money-themed goodies!

Head  here to get your copy of this month's THU Magazine all about Money Mindset: https://www.alissamcdonald.com/magazine

Today's episode is all about money mindset. You'll learn practical tools for shifting your mindset around money, as well as hearing Alissa's personal journey with money and the one epiphany that changed everything.

Links Mentioned in the Episode:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

As we wrap up this season, I have a few confessions to make, and this is the episode where I’m coming clean. Tune in to find out how I’ve been fooling you on this podcast, and what the future holds for the Teacher Hustle brand.

Join my free masterclass here: https://www.alissamcdonald.com/masterclass
Want to stay in touch over the summer? Connect with me on Instagram @teacherbynaptime!

I received an e-mail from a teacher who asked if I could chat about how to best use your summer to get ahead in your business. I loved this question, and my thoughts are in this episode!

Set your Big 3 for the summer - and keep it light!
(1) Learn something new
(2) Create a new product line, bundle, offer, or service
(3) Catch up on your marketing with content creation and organization

Links:
Content Creation Hub
Engage with Email Course & Vault
Free Marketing Masterclass for Teachers