That Teacher

Learn more about PopStudio here & snag your spot in our group coaching or 1:1 services by signing up before January 8th, 2024! (Prices are lowest for the earliest participants!)

Ever wondered, “What are the exact steps I can take to turn my amazing in-person professional development training into an equally amazing online course?” Well… here’s your answer! And it’s not as easy as making a bunch of slides and recording yourself talking over them. (That’s not easy, anyway!)

In this episode, we’re talking about alternatives to the traditional modules and lessons structure of an online course, especially for those of you who are turning an in-person professional development training into an online experience. If you have an online course and you haven’t looked at your course completion rates or asked from feedback for your learners yet, we encourage you to do just that! Because if your learners aren’t consuming your course, you’re not actually making the impact you set out to make… and it could be the exact reason your course stopped selling. We’ll share our top reasons for learner drop off and tell you how to avoid it. And of course, we’ll share more about our PopStudio tools- because we were able to 5x one course creator’s completion rates with our tools and methods… so we’re sharing it all!

Megan and I have supported hundreds of course creators between the two of us and have created our own online programs. We’ve worked with teachers, educational consultants, business consultants, and all kinds of entrepreneurs from dog trainers to branding experts to home organization gurus. We help thought leaders turn their expertise into a unique, shareable offer… and we love doing it! Megan focuses on creating the best online learning experience, which helps you get more feedback, better testimonials, and make more impact! I focus on program messaging and marketing, which helps you figure out exactly how to talk about the methods you teach in your online program in a way that makes people want to dive right in and then share it with their friends… immediately. 

We’re so passionate about our work, that we’ve put our brains together to create a space for you to craft better learning experiences that are totally wow-worthy and shareable. Our newest program design studio, PopStudio, is your place to get support to think outside of the box when it comes to program design and marketing, so that you can create something that actually impacts… and sets your offer apart from the rest. Now through January 1st of 2024, we’re offering support for course creators who want to work with us on the first or next design of their program. 

We’ll help you sort out your ideas into a unique map of your knowledge, and we’ll uncover your unique methodology so that you have the right words and visuals to share with your audience that will be different from what they’ve heard before. We’ll help you create your learning experience in half the time (because we believe you can do so much better than a string of 20 minute talking head videos…. so we’ve custom built a platform to support you, where you can embed PDFs, demo videos, and other resources and add your own annotations to turn this into a one-of-a-kind experience). During our time working together, we’ll support you from the initial map of ideas all the way through the launch of your program using PopStudio’s custom creator tools to help deliver a learning experience your audience will rave about. 

We can work on your program design as part of our group coaching program, or you can snag one of our limited spots for 1:1 support, along with a private Slack channel and 1:1 support calls with our team of program design strategists. Both packages come with one year all-access pass to our PopStudio creator platform, where they’ll be able to interact with your online course by taking digital notes alongside your resources and use our project management system to track tasks you’ve assigned. We’re just at the beginning of building out our creator studio, so we’re excited to get you on board to share your ideas and help us shape the ultimate learning experience platform. Head to the link in the shownotes to learn more about our limited-time offer for group coaching and 1:1 services alongside the use of our PopStudio platform.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Bryson is an expert in crafting a learning experience in the classroom AND in his online business. He breaks down his course offering, including how it's structured, what's included, and how he focuses on getting teachers to take action. Bryson shares how he turned down the advice from a business guru to price his course for thousands of dollars and instead landed on a price that made him feel valued and was accessible for his audience of new teachers. If you've been thinking of launching a PD online, this is the episode for you!

Connect with Bryson:

http://Instagram.com/thatmusicteacher

www.thatmusicteacher.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Heidi is the go-to resource for hundreds of thousands of parents and educators on TikTok and Instagram, and she leads a membership where she shares resources and trainings on the Science of Reading. In this episode, Heidi talks to us about how she's built a successful business by following her own instincts. Heidi tells the story of how she put herself out there even when faced with criticism and pushback, and how she used that pushback to create more content and find the exact right resources her people needed. Like so many educators, Heidi is driven by her mission and uses that to guide her business as well. Let's dive in!

Connect with Heidi:

https://droppinknowledge.com/

https://www.scienceofreading101club.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Annabelle tells us the story of how she started out as a blogger when blogs were all the rage and turned her hobby into a full-blown business by putting on in-person professional development trainings and opening a membership that teachers love. Annabelle absolutely radiates joy and passion, and she's impacted so many teachers and students as a result of sharing her ideas online. She gives us a pep talk about staying authentically YOU no matter what... and how to know exactly when it's time to slow down in your business. We know you'll be inspired by this episode!

Connect with Annabelle:

www.lamaestraloca.com

https://www.instagram.com/lamaestraloca/

https://subscribe.lamaestraloca.com/10dayBrainBreakChallenge

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

This is the first time on this podcast that we've done a deep dive into brand partnerships, UGC, and affiliates. This income stream helped Rebekah supplement her teaching income and eventually led her to her full-time job in edTech. She drops all the tips for getting started with partnerships, even if you don't have a large following. She also shares how to keep building your personal brand to welcome new opportunities you might not have otherwise seen coming!

Follow Rebekah on Instagram (@RebekahPoeTeaching)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Laura posted an IG story the other day saying she was having a pinch me moment because she's running her own business, writing a children's book, launching a new online program, feeling like she's winning motherhood, sharing her authentic, unfiltered life with 122k strangers that feel like besties, and is the strongest she's felt mentally and physically. She started this journey in 2019, and in this episode she walks us through exactly how she ended up here today, including her successes and her struggles. One thing I love about Laura is how willing she is to get vulnerable and tell her story. There's something powerful about hearing someone's story when they're just as willing to walk us through the bad times as they are through the good. How to be yourself and find your people in the online space, even when your views and style aren't for everyone. In this episode, Laura talks about finding your internet besties on IG stories, what to do when you have all the ideas and not enough time or resources to get everything done, and how to build a business that allows you to show up fully in your zone of genius. Laura's episode on the Teacher Hustle Podcast made it into the hall of fame for being the top 5 episodes on the podcast, so I know you'll love this one, too!

@TheOTButterfly

www.theotbutterfly.com

Sensory Processing 101

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Megan has a large following on Instagram that still feels like a tight-knit community thanks to a few of her authentic marketing strategies.

We love her impact-driven focus for her business, and how she uses her community to get feedback and ideas for her products.

Megan talks about a few of her strategies for staying in touch with her audience, how she finally decided to monetize her expertise, and what it's been like to grow her following with perfectionism and comparison by her side.

After listening to this episode with Megan, we know you'll be motivated to take the next step in your leadership pathway, even if you're scared.

Episode Links:

Instagram: @theliteracydive

Website: theliteracydive.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Asia Hines from The Sassy Teacher gives us the scoop on how she went from only publishing free resources to figuring out a marketing strategy and showing up as her authentic self online.

Asia helps us understand how to use both TikTok and Instagram to show up for your people and share your experiences and expertise, even if you're terrified to get started.

She drops all the tips on how to show up consistently on Instagram to connect with your community and chats about the importance of balancing spontaneity with strategy on the socials.

Asia’s Links:

Website

Instagram

PowerPoint Made Easy Free Guide

PopPD Links:

Visit PopPD here

Get on the Waiting List for Version 2

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Caitie shares how she decided it was time to start her online business, and how she decided on the topic she'd talk about online.

She dives deep into the parts of her business that weren't working for her, and she shares how one thing led to another to bring her full circle into an online business that feels very authentic to who she is. Yes, Caitie had a major pivot in her business very recently when she came to work for PopPD as our marketing lead, and she's giving us a look behind the curtain at how that all played out.

If your business has been feeling out of alignment, this is the {very relatable} episode for you!

Caitie Cupples Creative on IG

PopPD

PopPD Beta Waiting List

PopPD Podcast Community

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

In this first episode of the BRAND NEW podcast "That Teacher" (formerly the Teacher Hustle Podcast), you'll hear what Alissa has been up to this last year, and you'll meet the co-founder of her new company, PopPD. You'll hear the story of how they found a path to leadership beyond the classroom, and how you can, too!

Important Links:

PopPD - A peer learning platform for K12 educators!

PopPD Coach Waiting List

PopPD Podcast Community - The community space for all listeners of That Teacher Podcast & Extra Curricular Podcast

Extra Curricular Podcast

Teacher Hustle University - The place to learn how to implement a simple, innovative marketing strategy for your online teacher business, brought to you by Alissa and the THU Team.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com