The Pendleton Round Up was forced to miss the 2020 event due to the COVID-19 pandemic and to add salt in the wound, they had won seven consecutive ProRodeo Large Outdoor Rodeo of the Year. In 2021, they were back and better than ever - reclaiming their title at the 2021 PRCA Awards Banquet.

But it was no small feat and Pendleton President Randy Bracher shares how they overcame the challenges and difficulties that held them up for the 2021 event.

If you haven't done so yet, you can shop all things Pendleton Round Up at https://www.pendletonroundup.com. 

Full show notes for this episode are here: https://www.thatwesternlife.com/podcast/epsiode95.

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Janzen Tew is a self-taught photographer that has grown her marketing and digital marketing agency in the niche world of western fashion over the past half decade. As a result, she was named to the COWGIRL Magazine 30 Under 30’s inaugural class in 2020.

But her story doesn’t stop there, she’s continued to be a mover and shaker in the western fashion industry and her company, Denim & Velvet Marketing, has taken over the management of the official shopping guide of the National Finals Rodeo - Western Runway. As a part of that management, they’ll be expanding to media outlets in 2022, showcasing western fashion on top news outlets at rodeos all around the country.

Make sure to find out more information about Denim & Velvet plus their easy-to-use templates for marketing at https://www.DenimAndVelvet.com. 

You can also learn more about the new and exciting year that Western Runway will have in 2022 at https://www.WesternRunway.com. 

Make sure to follow That Western Life on Facebook, Instagram, and Twitter. 

You can follow today's host, Katie Schrock, on Facebook, Instagram, and Twitter as well. 

You can find the full story on our website at https://www.ThatWesternLife.com/podcast/episode94. 

Kaitlin Lorman is the creative mind and genius behind Sundial Show Clothing, a unique western performance shirt company located in Ohio. The state of the Quarter Horse Congress, Kaitlin is just as surprised as the next person that she ended up finding a home in the western industry with her unique performance shirt creations - specifically with barrel racers.

These items have made such a statement, that when combined with her entrepreneur prowess, skillsets, and tenacity for welcoming everyone into the western lifestyle, earned her a place in COWGIRL Magazine’s prestigious 2021 class of 30 Under 30.

In this episode we dive deep into the themes that really power Kaitlin - such as her perseverance, her integrity, and maybe just a sprinkle of stubbornness that has always kept her moving forward. From working multiple jobs, the food industry, at a horse facility, and even making life more challenging for this competitive person, Kaitlin even puts together mini challenges for herself business wise and financially! 

Read more at https://www.thatwesternlife.com/podcast/episode93.

Shop to your hearts content at https://www.sundialshowclothing.com. 

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Follow today's host, Katie Schrock, on Facebook, Instagram, and Twitter. 

From Episode 5 to Episode 92 - it's been a long time coming since Catie Kershner was first on the That Western Life podcast in Season 1. Located on the rural border between Idaho and Oregon, this refreshing jump into what Catie has been up too literally gave us chills. 

Why? 

In her original episode, Catie discussed that the reason she had Kershner Custom Silver was because her parents had built it into her core foundation that you always need to have an extra source of income in case something happens to your day job. When Kershner Custom Silver took off, that meant that Catie was working two full time jobs! 

Fast forward to 2021, Catie walks us through the challenging impacts that the COVID-19 pandemic and it's subsequent restrictions have had on her career, as well as the importance of Kershner Custom Silver in her life. From mental health to the pandemic, business and goal setting - this episode hits all the tough points! 

Make sure to check out Catie's work at www.KershnerCustomSilver.com and the show notes for this episode at https://www.ThatWesternLife.com/podcast/episode92. 

You can follow That Western Life on Facebook, Instagram and Twitter, as well as today's host, Katie Schrock, on Facebook, Instagram and Twitter.

As we gear up for our 100th episode, you can ask anonymous questions to our special guest host who is going to interview Katie & Rachel about them, their lives and the podcast. You can drop those anonymous questions at the virtual dropbox link here: https://forms.gle/vEysonnGTUuVDeUm6

Bryce Albright, the young and tenacious executive director of the Dude Ranchers’ Association, may only be 25 years old but a childhood spent working on Dude Ranches and being involved in FFA helped shape her to who she is today. Bryce joins us for a second episode on the podcast, this time as a part of the COWGIRL Magazine 30 Under 30 2021 class - an honor that she couldn’t believe she won!

Bryce chats about the current positive impacts that the economy during a global pandemic has had for the Dude Ranch members, as well as ideas for a girls retreat this winter, and what it means to be nearing their one hundred year anniversary as a trade association.

Find the rest of the show notes at https://www.thatwesternlife.com/podcast/episode91.

Make sure to check out COWGIRL Magazine as they gear up to announce their third 30 Under 30 class for 2022 SOON here!

Find the perfect Dude Ranch vacation for you and your family HERE either before or after you listen to this episode. 

Make sure to subscribe to the That Western Life podcast anywhere you listen to podcasts and follow along on Facebook, Twitter and Instagram. 

Today's host is Katie Schrock; you can follow her on Instagram, Facebook, or Twitter. 

Welcome our November Country Music Artist of the Month, Dean Sams of Lonestar! We are so excited to sit down and chat about their illustrious career as a band, the band dynamics, and pivotal moments, but we are also excited to chat with Dean about his upbringing, his accidental start of music and his greatest purpose in life - to be a dad!

Make sure to give Lonestar & Dean a follow on social media, as well as That Western Life on Facebook, Instagram, and Twitter. 

Today's hosts are Katie Schrock (Facebook, Instagram, Twitter) and Rachel Owens-Sarno (Facebook, Instagram, Twitter). 

Read the full blog at https://www.ThatWesternLife.com/pocast/episode90. 

Full of energy, spunk and a love for meeting people and telling stories of the western lifestyle, Erin DeLong is the marketing and public relations director for Rocky Brand’s western division, Durango Boots. The newly named official boot of the National Finals Rodeo, Erin talks about the Durango Rodeo Team and how it’s selected, their partnerships with the American Rodeo and the COWGIRL 30 Under 30 program.

Read more at https://www.ThatWesternLife.com/podcast/episode89.

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Growing up in a military family, Julia Ayres moved every two years until she was seventeen years old. Despite all the new locations, there was something that she was passionate about from a young age - horses. Whether it was eight year old Julia demanding her dad follow a horse trailer to find where the horses were or asking to ride the trail ride horses, Julia was dedicated to learning all that she could.

Her hard work paid off and she completed her degree in equine sciences at Colorado State University with an emphasis in event production. Today, she works for Twisted X in marketing and sponsorships, and continues to share her passion for horses and the western lifestyle as a COWGIRL Magazine 30 Under 30 recipient.

Read more about the episode here --> https://www.thatwesternlife.com/podcast/episode88.

Make sure to follow That Western Life on Facebook, Twitter, and Instagram, as well as today's host, Katie Schrock, on Facebook, Twitter, and Instagram. 

Peyton Bennight has a long history and passion for the western industries of rodeo and ranching - being raised in a sale barn and living on a cattle ranch will do that. Always on the move and working hard, Peyton takes us through her career post college at Texas A&M University, covering her background as an animal husbandry expert for monkeys, teaching agriculture at her high school alma mater, and then becoming the rodeo specialist for YETI. Her passion for horses, cattle, rodeo and ranching all comes through in this fun conversation full of laughs and good stories!

This podcast is presented by COWGIRL Magazine's 30 Under 30 program. Read more at https://www.ThatWesternLife.com/Podcast/Episode87. 

Follow today's host, Katie Schrock, on Facebook, Twitter and Instagram. Follow the That Western Life podcast on Facebook, Twitter and Instagram. 

Taylor Morton was as surprised as anybody when she got a job with Justin Brands, Inc. directly following college graduation - I mean, she hadn't grown up in the western industry despite being a native Texan! But her passion for the industry grew as she poured her heart and soul into Justin Boots, their subsequent heritage brands, their support of youth groups, professional association's and more. 

It led her to win a spot on the COWGIRL Magazine 30 Under 30 Roster for 2021 and we are so excited to share her wealth of knowledge regarding one of the biggest Pro Rodeo sponsors in the industry, as well as listen to all of Taylor's tips for building your career and upping your marketing game! 

This podcast episode is brought to you in part by COWGIRL Magazine. You can read more at the show notes for this episode at That Western Life's podcast page. 

Follow today's host, Katie Schrock, on Instagram and Facebook, as well as That Western Life on Facebook, Instagram and Twitter.