That Western Life

Taylor Morton was as surprised as anybody when she got a job with Justin Brands, Inc. directly following college graduation - I mean, she hadn't grown up in the western industry despite being a native Texan! But her passion for the industry grew as she poured her heart and soul into Justin Boots, their subsequent heritage brands, their support of youth groups, professional association's and more.

It led her to win a spot on the COWGIRL Magazine 30 Under 30 Roster for 2021 and we are so excited to share her wealth of knowledge regarding one of the biggest Pro Rodeo sponsors in the industry, as well as listen to all of Taylor's tips for building your career and upping your marketing game!

This podcast episode is brought to you in part by COWGIRL Magazine. You can read more at the show notes for this episode at That Western Life's podcast page.

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Shelby Winchell is one of the more unique guests to come on the podcast as a combination of competitor, rodeo coach and educator. If you're ready to dive deep into the analytics of college rodeo, both as a competitor and as a coach, this episode will open your eyes to the opportunities that high school and college rodeo can provide youth competitors today.

Shelby walks us through the hard work, dedication and effort it took for her to win the 2016 College National Finals Rodeo Goat Tying Title, which even included taking a year off from rodeo! From the horse power to the skillset, the mentality that was required to win the nation was no small feat but Shelby did what she had to do, sticking a stamp on it in her final year of college rodeo.

Being a rodeo coach and educator is something that Shelby has always dreamed of being and was fortunate to jump straight into that world as soon as her collegiate competition years were over. Still competing in the summer time, she breaks down what she has learned as a coach in the first few years, and her advice to those wanting to coach.

Read more at https://www.thatwesternlife.com/podcast/episode85.

This podcast is in collaboration with COWGIRL Magazine's 30 Under 30 Award Program.

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Karlee Peterson is the dynamic mastermind producer behind The Cowboy Channel - a streaming network dedicated to all things rodeo and the western life. But if you had asked Karlee before college what her career would be, she would have told you "International Lawyer." Great mentors gave her the opportunity to dabble in television production and she was hooked; combine that with her South Dakotan roots of rodeo, training horses with her family and the western lifestyle, and it created the perfect dream career for her!

Read more on the blog HERE!

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Shaina Zollman grew up in the cowboy town of Pendleton, Oregon, and went on to follow in her families legacy of Pendleton Round-Up participation and volunteerism when she was a part of their court as first a princess and then the queen. After her years as a titleholder, she got involved with cow horses and, after graduating from Oregon State University with a Wildlife Biology degree, she found her passion of education and content creation with her boyfriend, Dusty.

Together they created HorsePro.TV where Shaina took Dusty's idea and learned all the technology needed to make it a reality. She does all of the content strategy, video creation, and membership outreach and management for their online database of fundamental equine training programs.

Learn more at our show notes HERE. Follow us on Facebook & Instagram.

Brandi Phillips is a hardworking, passionate cowgirl dedicated to keeping the sport of trick riding and trick roping alive. While once a rodeo event, cultures have shifted leaving trick riding in the hands of women and specifically a mentorship training program centered around youth in the Riata Ranch.

Brandi talks about all things trick riding, the history of trick riding, and the opportunities to travel the globe as a part of a trick riding. Whether it was an invitational competition in Canada or performing for Queen Elizabeth's Golden Jubilee, Brandi has some stories to share!

Read more at https://www.ThatWesternLife.com/podcast/episode82.

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Not afraid to take a chance, Kaitlin Gustave has made her amazing path through the western industry by being fearless and dusting herself when the going gets tough. The assistant editor and digital editor for the Team Roping Journal, Kaitlin's passion for team roping rivals that of most sports fanatics! In this episode, Kaitlin shares her up-and-coming team ropers you need to watch, as well as a "way-too-early" National Finals Rodeo insider scoop!

Sit back, hit subscribe, and give a listen to this episode of the That Western Life and COWGIRL Magazine 30 Under 30 Collaboration series!

Make sure to follow That Western Life on Facebook, Instagram and Twitter so that you can engage with our guests before they come on the show! Read more on the blog at That Western Life.

Paige Stout was named a COWGIRL Magazine 30 Under 30 as a part of their inaugural class in 2020. It's no surprise as this young woman has taken bucking bulls to the PBR World Finals five of the eight years that she has been hauling! Getting her first bull at ten years, Paige walks us through raising bucking bulls, getting her nursing degree, and what she sees as the future of women in western industries!

Read more at https://www.ThatWesternLife.com/podcast/episode80.

Follow today's hosts Katie and Rachel. Today's episode is in partnership with COWGIRL Magazine.

This episode is presented by COWGIRL Magazine.

Shaley Ham is a full time tax accountant, with a love for the western lifestyle who, after getting noticed for her western fashion posts, began to build her own western fashion marketing business. While most people recognize her for her Instagram handle, West Desperado, Shaley is a COWGIRL Magazine 30 Under 30 Recipient and one of the most sought after influencers in western fashion.

Dive deep into all things influencing, brand collaborations, and more in the western lifestyle!

Follow Shaley Ham on Instagram here, and our co-hosts Rachel Owens-Sarno & Katie Schrock.

Read more at https://www.ThatWesternLife.com/podcast/episode79.

Our very fist guest from the COWGIRL Magazine 30 Under 30 collaboration is none other than Natalie McFarland, someone that our That Western Life team works closely with every week through Western Insights Media. The owner of McFarland Productions, Natalie lives in the great state of Oregon, where her passion for promoting agriculture is second to none! Join us as we dive deep into the creation of McFarland Productions, the challenges of entrepreneurship, managing a team, and the artistic talents of Natalie herself!

Read more at https://www.thatwesternlife.com/podcast/episode78.

You can learn more about today's presenting sponsor, COWGIRL Magazine, at https://www.CowgirlMagazine.com.

You can follow today's host, Katie Schrock, at https://www.instagram.com/ktschr0ck.

You can learn more about today's guest at https://www.mcfarlandproductions.com.

Today's guest is someone that we have been eagerly awaiting the opportunity to introduce to our listeners and that is someone who is making one of the biggest differences for women in the western industries. If you have listened to any of our episodes or read our blogs, you have heard us talk about the COWGIRL Magazine 30 Under 30 program and today the CEO and Editor of COWGIRL Magazine's Ken Amorosano is on the show today.

Ken Amorosano made his way into the western world through country and western music working for Dick Clark Productions, but when burnout came calling he made a switch to magazine publication and hasn't looked back. We chat the COWGIRL Magazine brand, the team, and the community that makes their 30 Under 30 program possible, and what you can expect in the future.

We dive into all things COWGIRL Magazine and Ken's career trajectory to owning the magazine, as well as the COWGIRL 30 Under 30 program and application process, and their 2021 model search!

Read more at https://www.ThatWesternLife.com/podcast/episode77.

Learn more about COWGIRL Magazine at https://www.COWGIRLMagazine.com.

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Follow today's host, Katie Schrock, on Facebook, Instagram, or Twitter.