That Western Life

Want 20% off Vexil Brand merchandise? Head on over to VexilBrand.com and use the code TWL21 at checkout for 20% off your order!

Not sure what to order? Go to www.thatwesternlife.com/vexil to see the That Western Life co-hosts, Katie & Rachel's, top Vexil merchandise picks!

Shawn Wiese isn't just a former professional bull rider, he's also a bull riding agent with his XD Sports brand, the owner of Vexil clothing brand and a fellow podcaster, we are so excited to have Shawn on the show today. We dive deep into curating sponsorship relationships and how Shawn learned from each phase of his life different tools and attributes to take him to the next level and his next business.

DOUBLE FEATURE WEEK

Join host Katie Schrock as she chats with Canby, Oregon, country music star Olivia Harms about her life on a cow-calf operation, moving to the Cowboy Capitol of Oregon (that's Prineville for the non-Oregonians), commuting with Nashville, her album debuting later this year AND, as if that wasn't enough, all about her time spent internationally playing country music with her legendary 2020 Western Music Hall of Fame inductee mother, Joni Harms!

Read more at www.thatwesternlife.com/podcast/episode65.

Kadee Coffman Blair grew up on a cattle ranch in California with a passion for rodeo and showing horses. Those passions combined to take her on a ride of a lifetime as she became Miss Clovis Rodeo, Miss Rodeo Salinas and Miss Rodeo California!

Without missing a beat, she finished her education in double time, moved to Texas one decade ago exactly, and then continued to shape the face of rodeo broadcasting and western sports news coverage as a sideline reporter for some of the biggest rodeos, most notably the National Finals Rodeo, a co-host with Pam Minick for RFD-TV's Gentle Giants, a commentator for the Parade of Roses, and so much more!

Make sure to sit back and soak it all in as we talk careers, Kadee's advice for the next generation, the importance of mentors, and, of course, we had to ask her, "What's up with Dale Brisby?"

Read more on the blog at www.ThatWesternLife.com/podcast/episode64.

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Welcome to episode 63, which is the unofficial kick off to our THIRD season of the That Western Life podcast! We are talking all things business, entrepreneurship, going back to working on the family ranch, and the new business venture of Mrs. Jessie Jarvis called Of the West!

Jessie Jarvis was raised on a ranch in southern Idaho as an only child allowed her to be involved in all aspects of ranching, but ended up attending a liberal arts college. It was there that she realized, just a month and a half in, that agriculture was the industry that she wanted to be in.

Taking an internship at the Idaho Cattlemen's Association and Idaho Beef Council, she was offered a job in her last term of college and she jumped at the chance. Only leaving to go back to her family ranch, when she got married she joined the team at the Boutique Hub and became in charge of special projects such as Western Runway magazine, Western Summit, and more.

Check out more at https://www.thatwesternlife.com/podcast/episode63.

Miss Rodeo America - Where are they now?

Join our field reporters Lisa Lageschaar Lucia and Katy Lucas, the 2017 Miss Rodeo America and 2015 Miss Rodeo Canada respectively, as they interview the 2014 Miss Rodeo Oklahoma and subsequent 2015 Miss Rodeo America Lauren Heaton from her office all the way in the United Kingdom!

Recorded earlier in 2020, these episodes were intended to be launched in correspondence with the 2021 Miss Rodeo America Pageant that was cancelled due to the COVID-19 pandemic.

Sit back, hit play, and enjoy an amazing conversation between three former national titleholders as they discuss what it's like to compete for a national title, to win that title and the skills they perfected with the crown on their head that has led them to the successes that they have seen in their current careers!

Lauren's adventures have taken her overseas to Circus Street Marketing where she puts her degree in Strategic Communications to work. She gives insight into her role and what her thoughts are on rodeo.

Thank you Lauren for joining us!

You can read more at https://www.thatwesternlife.com/episode62.

ROUND 8 RECAP

The year of the breakaway! Markie Hageman, an agricultural communicator and influencer from California, jumps onto the show to talk all things breakaway roping and the first ever National Finals Breakaway Roping!

We also give you ALL the event projections after Round 7!

You can read more at https://www.ThatWesternLife.com/Podcast/Episode61.

Round 7 continues to ramp up the drama that we all anticipated as we head through the final rounds of the National Finals Rodeo! Join us daily on the podcast as we chat about the workbook and all things rodeo predictions this NFR!

This round recap brings a special field reporter for us from Baton Rouge, Louisiana - Miss Kati Jo Barber. Kati Jo has joined us in the past as a co-host, joining us for the Cindy Schonholtz episode.

Check out more on the show notes at https://www.thatwesternlife.com/podcast/episode60.

ROUND 6 RECAP

Let's be honest, the first five rounds of the Wrangler National Finals Rodeo are always a hoot, but the second five rounds are more dramatic and intense this year than what you could EVER hope for as a content-starved rodeo fan! It's also the time that we can start running our predictor stats and that's something we love to do! You can do this as well if you jump onto our home page and download your very own updated copy of the NFR projected averages and subsequent projected world titles.

Hosts: Katie Schrock & Rachel Owens-Sarno

Read more at https://www.thatwesternlife.com/podcast/episode59.

ROUND 5 UPDATES

All of the news and notes on all things professional rodeo as we hit the halfway point! Katie gives just a quick round up before Round 6 kicks off but expect to hear the whole team over the next four days as we cover all things rodeo!

A big thank you to our Round 5 sponsor, Toolin Turquoise Leather, and a big congratulations to Abby Nicole, our winner!

Check out the show notes to learn more at https://www.ThatWesternLife.com/podcast/episode 58.

**ROUND 4 RECAP**

We talk prize winners, Instagram Quiz answers, the Wright family, barrel racing, plus two bonus content features:

- Co-Host Rachel Owens-Sarno shares a firsthand account of the 2020 National Finals Rodeo. - Barrel Racer Jessie Telford of Caldwell, Idaho, jumps on to share the exact story of how she got called in as the 16th barrel racer when Dona Kay Rule tested positive for her third COVID-19 test and subsequently being disqualified from competition.

Read more on the show notes at https://www.ThatWesternLife.com/podcast/episode57.