That Will Nevr Work Podcast

What if the biggest growth lever in your business isn't finding more clients — it's finally protecting the ones you already have? In this episode of That Will Nevr Work, host Maurice sits down with Bradley Rausch — Branding and Operations CMO for founder-led companies, client success architect, and founder of Level Up Influence — for one of the most operationally rich and immediately actionable conversations we've ever had on this show. Bradley has taken a B2C training company from $650,000 to $1.5 million in under six months, achieved 140% Net Revenue Retention across a book of 250+ C-level executive relationships, and cut customer acquisition costs by 35% — all by mastering one specific and chronically underestimated truth: what happens in the first 72 hours after a client says yes determines whether your business compounds or bleeds.

 In this episode, you'll discover:

• The psychology of a new client in the 72-hour post-sale window — and why this is the most critical moment in your entire business
• The silent churn signals most founders never see until it's too late
• How to build a Client Success system that doesn't require the founder to be the product
• Why great onboarding is the most powerful upsell mechanism available — no sales call required
• The expectation equation that determines whether every client is happy or disappointed before you deliver a single result
• What Net Revenue Retention is, why it matters more than any other metric in a service business, and how to optimize for it
• How a founder's personal brand connects directly to client retention and referral generation

 If you are a founder, entrepreneur, coach, consultant, or agency owner who celebrates the close and then moves on — this episode is the wake-up call your business has been waiting for. 🔗 Connect with Bradley: linkedin.com/in/bradley-rausch | bradleyrausch.com

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

Maurice discusses the uncomfortable but essential nature of feedback, reframing it as a signal for growth rather than criticism. This episode explores how silence can hinder progress, the importance of consistent learning, and why actively seeking honest input is crucial for continuous professional development.

In This Episode:

00:00 Feedback and Growth
01:10 Corporate Feedback Experiences
03:42 The Cost of Silence
05:54 Supervisor’s Impact on Growth
07:57 Embrace Honest Feedback

Key Takeaways:

• Welcome honest input to stay adaptable and positioned for growth.
• Recognize that silence often means being overlooked, not approval.
• Understand that feedback signals investment and a belief in your potential for improvement.
• Expose yourself to truth, even when uncomfortable, for professional development.
• Identify specific areas for feedback and intentionally invite it in.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

What if the reason your creative business isn't growing has nothing to do with your talent — and everything to do with the story you've been forgetting to tell? In this episode of That Will Nevr Work, host Maurice sits down with Paul "Santa for Nerds" Pape — 20-year master artist, TEDx speaker, author of The Creative Player's Handbook to Business, and founder of Gamify Business — for one of the most energizing and perspective-shifting conversations we've ever had on this show. Paul has spent two decades designing custom collectibles and props for Disney, Universal, Nickelodeon, and The Tonight Show Starring Jimmy Fallon — and what he learned along the way is that clients were never buying his creations. They were buying him. Now he's on a mission to help every artist, maker, and creative entrepreneur understand the same truth — and build a business around it. In this episode, you'll discover:

• Why clients buy the creator, not the creation — and how to immediately start leading with the story that makes you irreplaceable
• The truth about the "starving artist" myth and the specific lies it tells that keep creative entrepreneurs broke and undervalued
• Why traditional business frameworks fail creative thinkers — and what the Gamify Business framework does instead
• The two questions every creative must answer to unlock their most magnetic personal brand
• How a "character sheet" becomes the most powerful sales and marketing tool a creative entrepreneur can build
• Why failure is a feature, not a bug — and how to make it part of your adventure instead of proof that you should quit
• The bigger mission Paul is building — and what creative entrepreneurship looks like when it works

 If you are a creative entrepreneur who has been pouring everything into your craft and wondering why the business side still isn't working — this episode is the plot twist your story has been waiting for.

🔗 Connect with Paul: linkedin.com/in/paulericpape | gamifybusiness.com

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

Maurice discusses how continuous learning is a competitive advantage in a rapidly changing world. This episode challenges listeners to embrace learning not as an obligation, but as a path to staying relevant and confident in their professional journey. Learn why staying teachable is key to long-term success and growth.

In This Episode:

00:00 Learning as a Competitive Advantage
02:54 Continuous Learning Keeps You Relevant
05:52 Learning Builds Confidence, Not Insecurity
08:24 Learning: A Posture for Growth

Key Takeaways:

• Challenge your existing knowledge and comfort zones.
• Adapt to market shifts and evolving expectations through ongoing learning.
• Strengthen confidence by expanding your capabilities.
• Stay teachable to remain valuable in your profession.
• Identify one skill to learn intentionally this season.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

What if the revenue your business is missing isn't a marketing problem, and it isn't a sales problem — it's a conversation that's never happening between two teams that are supposed to be on the same side?

 In this episode of That Will Nevr Work, host Maurice sits down with Sean P. Shannon — Founder of Strategic Growth Design, Fractional Chief Sales Officer, and 34-year sales leadership veteran who built his entire career selling something most people said couldn't be sold: radio airtime. From rising through the ranks at iHeart, Audacy, and Cumulus Media to building iconic Atlanta brands like Q99.7 and 99x as a Senior VP and Market President, Sean has spent three decades helping hundreds of small and medium-sized businesses unlock revenue they didn't know they were sitting on. Now, Sean is on a mission to help entrepreneurs stop the silent war between their marketing and sales teams — and it starts with three questions most businesses have never thought to ask.

 In this episode, you'll discover:

• The three critical questions every marketing team must ask their sales leader — and why most never do
• Why the gap between what marketing says and what sales hears is costing businesses more than any ad budget
• Sean's Three V's pipeline diagnostic framework: Volume, Velocity, and Veracity
• What 34 years of selling air taught Sean about making the invisible undeniable
• The objection data hiding inside your sales team that is your entire content strategy
• Why the founder who hates selling is leaving more money on the table than any other single business decision
• How the Fractional CSO model is giving SMBs C-suite sales strategy at a price they can actually afford

 If you're building a business and your marketing and sales aren't speaking the same language — this episode is the intervention you didn't know you needed.

 🔗 Connect with Sean: linkedin.com/in/sean-p-shannon | strategicgrowthdesign.com

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

Maurice discusses the difference between excellence and exhaustion, highlighting that burnout often gets mistaken for commitment. This episode explores strategies for high performers to pursue excellence and achieve sustainable success without sacrificing longevity, emphasizing smart work over hard work.

In This Episode:

00:00 Excellence Without Exhaustion
01:29 Burnout: A Systemic Failure
03:57 Rest is a Requirement
06:10 Rhythm Over Rush
08:40 Protect Your Longevity

Key Takeaways:

• Redefine excellence by focusing on sustainable practices rather than exhaustion.
• Recognize burnout as a system failure, not a personal one, demanding more than it replenishes.
• Schedule recovery and rest as requirements, not rewards, for consistent performance.
• Adjust your pace to protect longevity, understanding that sustainable success comes from rhythm, not urgency.
• Prioritize energy management as much as time management to avoid disengagement.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

What if the reason most businesses get hacked has nothing to do with their technology — and everything to do with the conversations they're not having?

 In this episode of That Will Nevr Work, host Maurice sits down with Lara Hamilton — Director of IT Services for the HelpDesk Realty Division at Team Tectonic, 15-year multifamily IT veteran, and one of the most gifted translators of complex cybersecurity concepts into plain English that actually moves people to action. Lara has spent her career at the intersection of technology and humanity, bridging the gap between IT professionals who understand the threats and the staff, vendors, and executives who have to actually stop them — inside one of the most overlooked cybersecurity risk environments in the country: property management and multifamily real estate.

 In this episode, you'll discover:

• Why the language gap between IT and your team is often more dangerous than the actual threat
• How to explain cybersecurity to staff, vendors, and executives who "don't do tech" — in a way they'll actually remember
• Why property management and small businesses are a hacker's favorite target — and the myth that makes them vulnerable
• How to have the cybersecurity conversation with a resistant executive and actually move budget
• The vendor vulnerability most businesses completely overlook
• What a real cybersecurity culture looks like — and how to build one without a big IT budget
• Why most IT project failures are communication failures in disguise

 Whether you manage properties, lead a team, run a small business, or are simply trying to protect what you've built — this episode will change how you think about cybersecurity forever.

 🔗 Connect with Lara: linkedin.com/in/larahamilton-multifamilyit | teamtectonic.com/divisions/helpdesk-realty

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

Growth often creates a desire to protect existing successes, but this can stifle innovation and lead to irrelevance. This episode explores why continuous innovation is crucial for scaling businesses and professionals, emphasizing responsiveness over constant reinvention to maintain long-term success. Learn how to identify areas for improvement and adapt to evolving markets, tools, and community needs to stay competitive.

In This Episode:

00:00 Innovation is Not Reinvention
02:31 The Ever-Changing Community
05:58 Scaling Without Innovation Leads to Obsolescence
08:44 Embrace a Growth Mindset

Key Takeaways:

• Identify stagnant areas in your work or business to assess the need for change.
• Listen better and adjust faster to market shifts, rather than clinging to past successes.
• Cultivate curiosity and continuous learning as a leader to spot new opportunities.
• Recognize that community and client needs evolve, requiring adaptation in your approach.
• Upgrade processes and habits to maintain relevance and secure long-term success.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

Maurice celebrates a milestone birthday and reflects on the podcast’s journey, emphasizing self-congratulation and the importance of self-care. This special episode also introduces a new community and workbook designed to support listeners in overcoming entrepreneurial challenges and identity issues.

 In This Episode:

00:00 Introduction & Gratitude
01:08 Reflecting on the Podcast Journey
02:55 Congratulate Yourself & The Workbook
04:15 New Community & Future Plans

 Key Takeaways:

• Prioritize self-care and relaxation to avoid burnout in your entrepreneurial journey.
• Acknowledge and celebrate your personal achievements and show up for yourself.
• Address identity challenges and imposter syndrome with practical tools and community support.
• Connect with a supportive community to continue discussions on purpose and growth.
• Utilize “The Well, Why Not? The Workbook” for actionable steps in personal development.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

Growth brings pressure and changes expectations, testing values and integrity. This episode explores how to achieve ethical growth in your career or business without compromising trust or personal values, emphasizing that true success comes from aligning actions with principles.

In This Episode:

00:00 Ethical Growth & Personal Values
03:47 Consequences of Compromise
07:18 Trust, Credibility, and Reflection

Key Takeaways:

• Identify the core values that guide decisions during periods of intense growth and pressure.
• Understand that growth magnifies character rather than creating it, revealing your true self under stress.
• Avoid shortcuts that offer temporary gains but permanently damage trust and reputation.
• Build sustainable influence and long-term opportunities by maintaining personal integrity and honesty.
• Reflect on decisions to ensure they align with the person you aspire to become and uphold ethical

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.