In this bold and insight-packed episode of That Will Nevr Work, Maurice Chism sits down with growth strategist and serial entrepreneur Dave Valentine to tackle one of the most overlooked (and misunderstood) parts of marketing: the offer.

Dave breaks down why most ads fail—not because of targeting, design, or copy, but because the offer simply isn’t good enough. He shares his proven process for creating offers that cut through the noise, resonate with your ideal client, and drive real conversions.

Whether you're running Facebook ads, crafting landing pages, or pitching on a sales call, this episode will shift how you think about value—and give you the tools to win more, faster.

🎧 Press play and learn how to build offers your audience can’t ignore.

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https://finch.com/

In this straight-shooting episode of That Will Nevr Work, Maurice Chism sits down with business strategist and systems expert Teresa Wagonseller to break down the five most common challenges that business owners face—and more importantly, how to overcome them.

From scaling struggles and time management traps to team tension and revenue plateaus, Teresa brings clarity to the chaos of entrepreneurship. With her years of experience helping leaders build stronger systems and simplify success, she offers real-world strategies that anyone can apply—starting today.

Whether you're launching your business or leading an established one, this episode will give you practical insight, encouragement, and next steps to get unstuck and keep growing.

🎧 Tap in and start facing your challenges like a CEO.

https://www.linkedin.com/in/higherup-cfo-services/
https://www.higherupcfoservices.com/

In this visually inspired episode of That Will Nevr Work, Maurice Chism sits down with video producer and brand storyteller Mariana Henninger to answer a question more entrepreneurs are asking:
“What is a brand video—and how can it actually help grow my business?”

Mariana breaks it down with clarity and creativity, showing how a well-crafted brand video goes beyond promo content to become a powerful storytelling tool. From building trust and communicating values to converting curious browsers into loyal clients, Mariana explains how brand videos are a game-changer for modern marketing.

This episode is a must-listen for business owners, coaches, and creatives who want to show the heart behind their brand—and do it in a way that resonates, sticks, and sells.

🎧 Press play and learn how to bring your brand to life—on camera and with purpose.

https://www.linkedin.com/in/marianahenninger/
https://brandmagnetic.com/

In this high-impact episode of That Will Nevr Work, Maurice Chism sits down with leadership expert and culture strategist James Robbins to unpack the blueprint for creating a peak performance culture—one where people are not just motivated but driven, fulfilled, and results-oriented.

James shares the practical habits, leadership mindsets, and cultural cues that transform teams from average to extraordinary. Whether you’re leading a team of five or fifty, this conversation breaks down how to align values, elevate performance, and build an environment where people consistently bring their best.

If you're a business owner, founder, or organizational leader trying to energize your team and maximize results, this episode is a must.

🎧 Press play and learn how to build a culture where excellence isn’t optional—it’s expected.

https://www.linkedin.com/in/jamesrobbins97/
https://www.jamesrobbins.com/