That Will Nevr Work Podcast

Maurice discusses the hidden costs of living on autopilot, urging listeners to ask hard questions and make intentional decisions. This episode explores how comfort can lead to complacency, impact personal growth, and hinder purpose. Learn to take ownership of your choices for a more fulfilling life.

 In This Episode:

00:00 Habit Versus Intention
03:40 Comfort Over Clarity
07:42 Defining Your Why
10:08 WYN Inner Circle

 Key Takeaways:

• Question decisions made out of habit rather than intention.
• Recognize how comfort can lead to complacency and cloud clarity.
• Understand the importance of asking “why” to avoid borrowed ideas and gain ownership.
• Define your “why” to prevent life from defining it for you.
• Embrace mistakes as learning opportunities for personal growth.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

You sat down. You built a client avatar. You gave them a name, a coffee order, a favorite weekend activity. Congratulations — you made an imaginary friend, not a marketing strategy.

  In this episode of That Will Nevr Work, Maurice sits down with Rachel Allen — founder of Bolt from the Blue Copywriting, fractional CMO, and a 17-year veteran of making words make money for clients in 21-plus countries. Rachel's path to this work was anything but conventional: she dropped out of college, moved to Hong Kong with $200, and discovered almost by accident that people would actually pay her to write — turning a $3.25 first gig into a career writing for some of the biggest names in entrepreneurship, influencers, brick-and-mortar businesses, and nonprofits around the world. Today, Rachel is known for one gloriously unpopular opinion: the client avatar — that staple exercise of nearly every marketing course — is not a strategic tool, it's an imaginary friend, and most businesses are quietly sabotaging their own marketing by building one.

  In this conversation, Rachel and Maurice dig into:

• Why demographics alone tell you nothing about what actually drives a buying decision
• The "sweet spot" framework — where your real best customers actually live
• How to uncover the worries and motivations keeping your customers up at 3 a.m.
• Rachel's transformation story — from a $3.25 writing gig to a global fractional CMO career
• Why positioning is the central cog that makes everything else in marketing work
• How to write the thing that really matters — your book, your podcast, your legacy content — with both purpose and strategy

  This one is for every entrepreneur who has a client avatar sitting in a folder somewhere, gathering dust, doing absolutely nothing for their business.

  🌐 Website: https://www.boltfromthebluecopywriting.com
  🔗 LinkedIn: https://www.linkedin.com/in/rachelallenwrites/

  Subscribe, leave a review, and share this with the entrepreneur in your life who is still talking to their imaginary friend.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

Maurice discusses how receiving feedback without defensiveness improves professional growth and leadership. This episode provides strategies for hearing tough truths while maintaining confidence and credibility, crucial for effective communication and team building. Learn why emotional discipline is a leadership skill and how it transforms conflict into clarity.

 In This Episode:

00:00 The Threat of Feedback
01:41 Why Feedback Puts Us on Edge
04:13 Feedback as Information, Not Attack
06:32 Why Defensiveness Matters
08:09 Growth vs. Protection in Feedback
09:50 Join the WIN Inner Circle

  Key Takeaways:

• Understand defensiveness as a natural, but costly, reaction to feedback.
• Separate intent from impact to choose progress over pride.
• Hear feedback as information to replace conflict with clarity.
• Build trust and create safer environments by staying composed under critique.
• Reflect on feedback to distinguish between growth opportunities and protective responses.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

Do you ever look in the mirror and question if you are truly seeing yourself? Maurice shares his personal journey and challenges with self-honesty, exploring why many avoid confronting their true identities. This episode dives into the emotional struggle of recognizing past selves and the profound impact of external influences on our perception of success and worthiness.

  Chapter Summary:

00:00 Seeing Yourself Clearly
03:03 Avoidance is a Silent Agreement
05:29 Fear of Success and External Influence
08:24 Giving 100% and Self-WorthFeatured Quotes:

• “Awareness always precedes your transformation.” — Maurice
• “You can’t change what you refuse to acknowledge.” — Maurice
• “Avoidance is a silent agreement to stay stuck.” — Maurice

Behind the Story:Maurice reveals his personal battles with self-perception and the fear of success. He shares an anecdote about a friend avoiding childhood memories and discusses how external factors, like “yes people” and fake support, shaped his own fears of achieving fame. This context sheds light on the internal struggles many face when trying to move forward.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

You've been telling yourself it's a marketing problem. It's a leads problem. It's a money problem. What if the real reason your business isn't growing has nothing to do with any of those things — and everything to do with the one thing you've been avoiding?

 In this episode of That Will Nevr Work, Maurice sits down with Eric Dingler — agency owner, leadership coach, digital nomad, and one of the most genuinely unusual entrepreneurial stories you'll hear this year. Eric started building websites as a summer camp director in Ohio to help fund his family's adoption journey, went from zero to six figures in one year, built a thriving digital agency, and then sold most of his possessions to travel the world full-time with his wife and four kids across 20-plus countries — all while building a leadership coaching practice around one transformative conviction: the real reason businesses stop growing is not external. It's a leadership problem.

 In this conversation, Eric and Maurice dig into:

• Why the business owner is almost always the actual growth constraint — and how to see it clearly
• The limiting beliefs around hiring that keep solopreneurs trapped at the ceiling of one person's capacity
• The adoption story, the church plant, and the nomad leap — and what they all have in common
• The five fundamental business processes — and which one most businesses are failing at without realizing it
• What delegating outcomes instead of tasks actually looks like — and why the difference matters
• The Marketing Momentum Framework: why tactics without strategy are expensive noise
• How to build a business that outlasts you — starting with the decisions you make today

 This one is for every entrepreneur who is working hard, spending money on growth, and still wondering why the ceiling won't move.

 🌐 Website: https://ericdingler.com 🔗 LinkedIn: https://www.linkedin.com/in/ericdingler/

 Subscribe, leave a review, and share this with the entrepreneur in your life who keeps blaming the wrong thing for their stuck business.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

What if the real reason your business hasn't scaled isn't your market, your product, or your team — but the fact that it can't run without you?

 In this episode of That Will Nevr Work, Maurice sits down with Brandon Moon — Co-Founder and COO of TD Pine Advisors, engineer-turned-operator, and one of the most practical voices in the founder-led business space. Brandon has spent his career helping owners of growing businesses solve the problem that no one talks about loudly enough: you built something that depends entirely on you — and that dependency is costing you your growth, your value, and your freedom. With a background scaling family-run businesses from the inside out — including a single strategic hire that drove 60% organic growth — Brandon brings hard-won field experience to every framework he teaches. At TD Pine Advisors, he partners with founder-led companies to increase enterprise value, reduce owner dependence, and create real strategic options: whether the plan is to grow, transition, or simply regain control.

 In this conversation, Brandon and Maurice go deep on:

• The founder trap — what it is, how you got there, and why working harder makes it worse
• The difference between growth and scaling — and why confusing them keeps you on a treadmill
• The one hire that unlocked 60% growth — and what it actually changed inside the business
• How to build transferable operations that don't require you at the center of everything
• The identity shift from running the business to designing it
• Why burnout is a business structure problem — not a personal weakness
• How exit planning is really freedom planning — for founders with no intention of selling

 This one is for every entrepreneur who built something real and is now wondering why it doesn't feel like freedom.

 🌐 Website: https://tdpineadvisors.com 🔗 LinkedIn: https://www.linkedin.com/in/brandonmoon/
 Subscribe, share, and leave a review if this episode challenged the way y

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

What if the biggest obstacle between you and the life you want isn't your resources, your connections, or your strategy — but the story you've been living without questioning it?

 In this episode of That Will Nevr Work, Maurice sits down with John Geraghty — executive coach, speaker, author of The Prism of Perspective, and founder of Courageous Authenticity — a man who has conducted over 30,000 strategic coaching sessions across 20 years with some of the highest-achieving business owners and executives in the country. And whose own most important transformation happened not in a boardroom, but in the battle against alcoholism — a battle that stripped away every borrowed story until only the truth remained. John's work is built on one foundational insight: our stories can empower us or they can limit us — they can open doors or create roadblocks to the lives we dream about. And the most successful leaders he's ever coached were often the ones most deeply imprisoned by stories they never consciously chose. 

 In this conversation, John and Maurice explore:

• What "the story" actually is — and how it ends up running your entire life without permission
• John's personal transformation from alcoholism to building one of the country's most respected coaching practices
• The Prism of Perspective framework and why changing your view changes everything
• Why mature leaders are uniquely vulnerable to the limiting story — and uniquely capable of breaking free
• What courageous authenticity demands of you — and what it makes possible
• The one question that unlocks every stuck, overwhelmed, or disconnected leader

 This one is for every entrepreneur, leader, and dreamer who has ever wondered why they keep hitting the same ceiling — and suspected the answer might be closer than they thought.

 🌐 Website: https://www.john-geraghty.com 🔗 LinkedIn: https://www.linkedin.com/in/john-geraghty/

 Subscribe, leave a review, and share this with someone who needs to hear that the story isn't finished yet.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

What if the only thing standing between you and the business you were meant to build isn't money — it's the decision?

  In this episode of That Will Nevr Work, Maurice sits down with Scott Curry — founder of Faith Roar, keynote speaker, author, and serial entrepreneur who spent 15 years building businesses that didn't work before going all in one final time with zero startup capital and transforming his entire life in 90 days. In January of 2021, working 16 to 20 hours a day on three to four hours of sleep, Scott launched a YouTube channel teaching investing strategies. Three months later, he had replaced his six-figure income. Today, his videos have been viewed over six million times by more than two million people worldwide — and through his company Faith Roar, he is on a mission to help one million people achieve financial freedom through business ownership and stock market investing. 

  This episode covers it all:

• Why "no money" is a myth — and what actually stops people from starting
• The morning his twin boys stood at a gate crying "Daddy, please don't go" — and how that broke everything open
• What 15 years of failed businesses actually built in him
• The exact 90-day breakdown that took him from zero to replacing six figures
• Why faith isn't just spiritual for Scott — it's the operational philosophy behind everything he builds
• The mission to help a million people, and why your why has to be bigger than your bank account

  This one is for anyone who has ever told themselves they'll start when they have more money, more time, or more certainty — and needed someone who's been through the fire to tell them the truth.

  🌐 Website: https://scottcurry.me 🔗 LinkedIn: https://www.linkedin.com/in/curryscott/

  Subscribe, leave a review, and share this episode with someone who is one decision away from everything changing.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

What if the setback you're running from is actually the clearest signal your purpose has ever sent you?

  In this episode of That Will Nevr Work, Maurice sits down with Leo Young — Managing Partner of Cornell Communities, former Tesla #1 regional salesperson, and one of the most compelling transformation stories in real estate today. With nearly a decade of experience, over $50 million in total transaction volume, and a career arc that took him from elite corporate performer to private equity to founding his own investment firm, Leo's journey is a masterclass in what happens when you trade external success for internal alignment. Leo didn't just pivot careers. He fundamentally rewrote his relationship with money, leadership, and purpose — and built a company whose mission is to create both affordable housing solutions and strong passive returns for investors, proving that doing good and doing well aren't opposites.

  In this conversation, you'll hear:

• The real story behind leaving Tesla's top sales role to bet on himself
• What a $4.5B private equity acquisition team teaches you about wealth you can't learn anywhere else
• Why mobile home parks are one of the most overlooked, recession-resilient assets in America — and a metaphor for every undervalued idea you're sitting on
• How to raise capital by leading with trust, character, and radical transparency
• The specific clarity that only comes from walking through — not around — your hardest season

  This one is for every entrepreneur who is in the middle of their setback, wondering if they took a wrong turn — and needs to hear from someone who went through the fire and found their purpose on the other side.

  🌐 Website: https://cornellcommunities.com 🔗 LinkedIn: https://www.linkedin.com/in/leo-young/

  Subscribe, leave a review, and share this episode with someone who needs it today.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

What if charging less for your best work is exactly what's been keeping you broke?

  In this episode of That Will Nevr Work, Maurice sits down with Joel Miller — co-founder of The Sky Floor, leap-day identical twin, and one of the most quietly contrarian voices in the digital agency world. Joel and his twin brother Alan have grown their two-person agency 15%+ every single year since 2008, hitting $500K+ in revenue without hiring a single junior team member, taking outside funding, or following the scale-fast playbook everyone else was running. What they did instead? They charged for outcomes, not hours. They chose partnerships over projects. And they said no to the clients, deals, and growth tactics that would have made them bigger but not better.

  In this conversation, Joel breaks down:

• Why hourly billing punishes your best work — and how to escape the trap
• The philosophy of staying small on purpose and why restraint is a strategy
• How "outcomes over deliverables" completely changes what you're selling
• The leap-day twin origin story and what building with a lifelong partner really takes
• Why strategy before execution isn't just a tagline — it's the difference between expensive wallpaper and a digital asset that actually works

  This one is for every creative, freelancer, and service-based entrepreneur who knows they're worth more than their hourly rate will ever show.
 
  🌐 Website: https://www.theskyfloor.com 🔗 LinkedIn: https://www.linkedin.com/in/joelelliottmiller/

  Subscribe, share, and leave a review if this episode challenged how you think about your work.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.