What if the most dangerous thing you're doing as a founder isn't a bad strategy, a poor hire, or a cash flow problem — but the performance of strength that's slowly isolating you from the truth your business and your life most urgently need you to face?

 In this episode of That Will Nevr Work, host Maurice sits down with Chris Shurian — entrepreneur, cancer survivor, Ironman finisher, Small Business Operations Coach, and host of Bootstraps & Battle Scars — for one of the most raw, real, and genuinely necessary conversations we've ever had on this show. Chris has been knocked down hard — financially, physically, and spiritually — and stood back up every single time. His story isn't about avoiding failure. It's about surviving it. And after nearly four decades of building businesses, beating cancer, crossing Ironman finish lines, and sitting in the honest founder conversations that most people never get to have, Chris is on a mission to create the safe spaces where founders can finally drop the armor and tell the truth.

 In this episode, you'll discover:

• What the founder's armor is actually made of — and why the entrepreneurial identity makes vulnerability feel like a threat
• Why the most dangerous conversation a founder avoids is often the one with themselves
• What surviving cancer and completing Ironman races taught Chris about the way founders treat their bodies and their mental health
• Four decades of entrepreneurial lessons about economic storms, rebuilding, and the long game of resilience
• The small business operations mistake that founder isolation and armor-wearing almost always create
• The three things any founder can start doing tomorrow: service, positivity as a decision, and the courage to be honest about what's actually hard
• Why the founder who can tell the truth is almost always the most effective leader in any room

 If you have been performing strength while quietly carrying something that deserves a real conversation — this episode is the safe space you've been looking for.

 🔗 Connect with Chris: linkedin.com/in/chrisshurian | bootstrapsandbattlescars.com

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What if the most powerful path to financial freedom wasn't flipping houses, managing tenants, or chasing the stock market — but quietly buying and selling the vacant dirt that everyone else drives right past?

 In this episode of That Will Nevr Work, host Maurice sits down with Mike Deaton — founder of Flipping Dirt, author of the Flipping Dirt book series, land investing expert, and partner in over 1,200 units of multifamily real estate — for one of the most grounded, practical, and genuinely inspiring conversations about building wealth and lifestyle freedom we've ever featured on this show. After losing his corporate job in 2016, Mike chose land flipping over traditional real estate to avoid tenants, repairs, debt, and burnout — and what he and his wife Ligia built from that layoff is a seven-figure empire, a coaching movement, and a life of complete freedom hiking the mountains of Colorado. Pre-Zero Sports Talk

 In this episode, you'll discover:

• How Mike and Ligia turned a dual corporate layoff into a seven-figure land business — and the mindset that made it possible
• Why vacant land is the most overlooked and underestimated wealth-building vehicle in all of real estate
• The six capital-light entry models for starting your land flipping business when your bank account says no
• Why cash flow — not cash — is the philosophy that separates investors who scale from those who stall
• What "lifestyle freedom" actually looks and feels like when you've built a business specifically designed to fund your ideal life
• How land flipping became the gateway to 1,200+ units of multifamily real estate
• What Mike wants every aspiring investor, entrepreneur, and dreamer to know about what's actually possible when you start before you're ready

 If you've been told your idea is too simple, too unusual, or too outside the mainstream to work — Mike Deaton's story is your evidence that the people who said that were wrong.

 🔗 Connect with Mike: linkedin.com/in/michaelbdeaton | flippingdirt.us

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Most people don't fail because they don't know what to do. They fail because nobody is watching when they decide not to do it.

 In this episode of That Will Nevr Work, host Maurice sits down with Dennis McCurdy — Vietnam Veteran, Certified Financial Planner, serial entrepreneur, author of four books including Find A Way, Suck It Up Cupcake, and Unleash the Power of Connection, personal development speaker, and no-frills, straight-talking accountability coach who made his first million at 36, started 10 businesses, developed more than 25 real estate properties, and has spent decades helping people stop living in the Valley of Dead Dreams and start doing what they said they were going to do. Dennis doesn't traffic in fluffy motivation or theoretical frameworks. He brings the direct, practical, battle-tested wisdom of a man who has built something real in the real world — and he wants every person listening to do the same.

 In this episode, you'll discover:

• What the Valley of Dead Dreams is — and how to find out if you're already living there
• The GANG framework — Goal Achieving Nudging Group — and how accountability partners change the neuroscience of commitment
• The KISSES formula for building habits that are actually sustainable for real human beings
• The hard truth inside Suck It Up Cupcake that most coaches are too polite to say
• What Vietnam and 50 years of entrepreneurship taught Dennis about accountability that no seminar ever could
• How firewalking breaks limiting beliefs at the cellular level — and what that experience does to a person's relationship with their own potential
• The "Find A Way" philosophy in practice — what it means for the person with real obstacles, real hardship, and real reasons to quit

 If you've been waiting for the right time, the right conditions, or the right sign — Dennis McCurdy is your sign. And his message is simple: Find A Way.

 🔗 Connect with Dennis: linkedin.com/in/dennis-mccurdy-cfp-465a1bb | dennismccurdy.com

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Maurice discusses the challenge of receiving feedback, highlighting how to differentiate between constructive input and distractions. Learn to interpret feedback strategically to improve performance and maintain confidence in corporate and entrepreneurial settings.

In This Episode:

00:00 Navigating Feedback Overload
01:07 Feedback: Patterns, Not Instructions
03:41 Considering Perspective and Proximity
06:36 Unfiltered Feedback and Its Impact
09:03 Strategic Listening for Growth

Key Takeaways:

• Discern patterns in feedback rather than taking all input as instructions.
• Acknowledge emotional feedback without letting it dictate your strategy.
• Weigh feedback based on the source’s perspective and proximity to the situation.
• Use recurring comments from different sources as opportunities for improvement.
• Interpret feedback to strengthen your processes and boost confidence.

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What if the most powerful business strategy available to you isn't a funnel, a framework, or a new platform — but the story you've been sitting on, the book you haven't written, and the message you haven't yet been brave enough to say out loud? In this episode of That Will Nevr Work, host Maurice sits down with Aurora Winter, MBA — multi-award-winning author of 10 books, former television executive and producer, serial entrepreneur, media strategist, and founder of Same Page Publishing — for one of the most sweeping and deeply personal conversations about authority, storytelling, and legacy-building we have ever featured on this show. Aurora left a lucrative TV career, survived the sudden death of her husband at 33 while raising their young son alone, and transformed that entire journey into a body of work that has helped CEOs, founders, attorneys, and thought leaders achieve #1 Amazon bestseller status, build seven-figure brands, and create the kind of authority that makes premium clients come to them.

 In this episode, you'll discover:

• What a Million-Dollar Message is — and why clarity outearns genius every time
• Why your book is the single most powerful marketing and authority tool available to you — and how to write it even if you don't have time to write
• The Spoken Author™ method — how busy leaders and founders create polished, powerful books through strategic conversation
• The Strategic Showrunner™ framework — how thinking like a TV producer transforms the way you build your brand
• How Aurora turned personal grief and career reinvention into a mission that has helped thousands build legacy-level brands

If you have expertise, a story, or a message — and you haven't yet built the authority platform to match it — this episode is the call to action you've been waiting for.

 🔗 Connect with Aurora: linkedin.com/in/aurorawinter | aurorawinter.com

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Discover how to build a personal feedback loop that fosters continuous improvement and helps you proactively address challenges. Learn why structured feedback, trusted voices, and intentional reflection are crucial for growth and self-awareness in business and personal development.

In This Episode:

00:00 The Power of Proactive Feedback
01:20 Structured Feedback and Reflection
02:53 A Personal Feedback Story
06:03 Mentor’s Wisdom and System Building
07:51 Growth Favors the Intentional

Key Takeaways:

• Build a consistent system for receiving feedback instead of relying on chance.
• Prioritize input from a small circle of trusted voices who understand your mission and standards.
• Integrate reflection into your process to transform feedback into actionable growth.
• Reduce blind spots and strengthen self-awareness by actively seeking structured feedback.
• Schedule regular check-ins with trusted individuals to ensure intentional growth.

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What if the biggest growth lever in your business isn't finding more clients — it's finally protecting the ones you already have? In this episode of That Will Nevr Work, host Maurice sits down with Bradley Rausch — Branding and Operations CMO for founder-led companies, client success architect, and founder of Level Up Influence — for one of the most operationally rich and immediately actionable conversations we've ever had on this show. Bradley has taken a B2C training company from $650,000 to $1.5 million in under six months, achieved 140% Net Revenue Retention across a book of 250+ C-level executive relationships, and cut customer acquisition costs by 35% — all by mastering one specific and chronically underestimated truth: what happens in the first 72 hours after a client says yes determines whether your business compounds or bleeds.

 In this episode, you'll discover:

• The psychology of a new client in the 72-hour post-sale window — and why this is the most critical moment in your entire business
• The silent churn signals most founders never see until it's too late
• How to build a Client Success system that doesn't require the founder to be the product
• Why great onboarding is the most powerful upsell mechanism available — no sales call required
• The expectation equation that determines whether every client is happy or disappointed before you deliver a single result
• What Net Revenue Retention is, why it matters more than any other metric in a service business, and how to optimize for it
• How a founder's personal brand connects directly to client retention and referral generation

 If you are a founder, entrepreneur, coach, consultant, or agency owner who celebrates the close and then moves on — this episode is the wake-up call your business has been waiting for. 🔗 Connect with Bradley: linkedin.com/in/bradley-rausch | bradleyrausch.com

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Maurice discusses the uncomfortable but essential nature of feedback, reframing it as a signal for growth rather than criticism. This episode explores how silence can hinder progress, the importance of consistent learning, and why actively seeking honest input is crucial for continuous professional development.

In This Episode:

00:00 Feedback and Growth
01:10 Corporate Feedback Experiences
03:42 The Cost of Silence
05:54 Supervisor’s Impact on Growth
07:57 Embrace Honest Feedback

Key Takeaways:

• Welcome honest input to stay adaptable and positioned for growth.
• Recognize that silence often means being overlooked, not approval.
• Understand that feedback signals investment and a belief in your potential for improvement.
• Expose yourself to truth, even when uncomfortable, for professional development.
• Identify specific areas for feedback and intentionally invite it in.

🚀 Stop Doubting. Start Moving. 
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What if the reason your creative business isn't growing has nothing to do with your talent — and everything to do with the story you've been forgetting to tell? In this episode of That Will Nevr Work, host Maurice sits down with Paul "Santa for Nerds" Pape — 20-year master artist, TEDx speaker, author of The Creative Player's Handbook to Business, and founder of Gamify Business — for one of the most energizing and perspective-shifting conversations we've ever had on this show. Paul has spent two decades designing custom collectibles and props for Disney, Universal, Nickelodeon, and The Tonight Show Starring Jimmy Fallon — and what he learned along the way is that clients were never buying his creations. They were buying him. Now he's on a mission to help every artist, maker, and creative entrepreneur understand the same truth — and build a business around it. In this episode, you'll discover:

• Why clients buy the creator, not the creation — and how to immediately start leading with the story that makes you irreplaceable
• The truth about the "starving artist" myth and the specific lies it tells that keep creative entrepreneurs broke and undervalued
• Why traditional business frameworks fail creative thinkers — and what the Gamify Business framework does instead
• The two questions every creative must answer to unlock their most magnetic personal brand
• How a "character sheet" becomes the most powerful sales and marketing tool a creative entrepreneur can build
• Why failure is a feature, not a bug — and how to make it part of your adventure instead of proof that you should quit
• The bigger mission Paul is building — and what creative entrepreneurship looks like when it works

 If you are a creative entrepreneur who has been pouring everything into your craft and wondering why the business side still isn't working — this episode is the plot twist your story has been waiting for.

🔗 Connect with Paul: linkedin.com/in/paulericpape | gamifybusiness.com

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Maurice discusses how continuous learning is a competitive advantage in a rapidly changing world. This episode challenges listeners to embrace learning not as an obligation, but as a path to staying relevant and confident in their professional journey. Learn why staying teachable is key to long-term success and growth.

In This Episode:

00:00 Learning as a Competitive Advantage
02:54 Continuous Learning Keeps You Relevant
05:52 Learning Builds Confidence, Not Insecurity
08:24 Learning: A Posture for Growth

Key Takeaways:

• Challenge your existing knowledge and comfort zones.
• Adapt to market shifts and evolving expectations through ongoing learning.
• Strengthen confidence by expanding your capabilities.
• Stay teachable to remain valuable in your profession.
• Identify one skill to learn intentionally this season.

🚀 Stop Doubting. Start Moving. 
Join The WYN Inner Circle (Skool Community) — where ideas turn into action.
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Download your FREE guide:
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📘 Ready to Go Deeper?
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