What if your book wasn’t just a personal project—but the launchpad for your business?

In this episode of That Will Nevr Work, Maurice Chism speaks with Kelly Schuknecht, a marketing strategist who specializes in helping authors transform their books into thriving platforms for thought leadership, business growth, and income generation.

Kelly breaks down the step-by-step of turning a book into a brand, how to reverse-engineer content for offers and speaking gigs, and why writing your story is only the beginning of the real impact. Whether you’ve already published, or the idea’s still in your head, this conversation is your green light to think bigger.

🎧 Listen in and discover how to turn your words into influence and income.

https://www.linkedin.com/in/kellyschuknecht/
https://kellyschuknecht.com/

Overcome imposter syndrome by recognizing and celebrating your achievements with Maurice and Kafi on That Will Never Work. Learn strategies for documenting your progress, silencing self-doubt, and authentically owning your accomplishments in business and life. Discover how to build your “receipt book” and leverage it for personal and professional growth.

In This Episode:

• 0:00 - Introduction to overcoming imposter syndrome.
• 0:38 - The hosts discuss dealing with self-doubt as a podcaster.
• 1:40 - Importance of keeping track of your wins and progress.
• 3:09 - Kafi shares strategies for documenting daily achievements.
• 4:53 - How to use your “receipts” to prepare for interviews and career advancement.
• 6:36 - The role of a coach in helping entrepreneurs recognize their accomplishments.
• 7:03 - Maurice reflects on past experiences with self-doubt in corporate America.
• 9:52 - Understanding that feelings can lie about your true progress, but results don’t.
• 10:52 - Mindset shifts to combat imposter syndrome.
• 12:09 - The importance of not letting your inner voice undermine your achievements.
• 12:38 - Being authentically you and comfortable in your own skin.
• 14:58 - Encouragement to be yourself and recognize your capabilities.

Key Takeaways:

• Document achievements to create a “receipt book” for combating self-doubt.
• Regularly review and vocalize accomplishments to reinforce your worth.
• Challenge negative self-talk by focusing on tangible results and progress.
• Embrace your authentic self and avoid comparing yourself to others.

• Seek coaching to gain perspective on your accomplishments and potential.

In this sharp and strategy-packed episode of That Will Nevr Work, Maurice Chism sits down with startup advisor and pitch deck expert Garrett Dailey to break down the elements of a successful pitch deck—and why most founders get it wrong.

Garrett shares what investors are really looking for, the biggest mistakes entrepreneurs make in their presentations, and how to distill your message into a story that sells. Whether you’re raising your first round or just trying to get your idea across clearly, this episode offers clarity, structure, and expert-level advice you can apply today.

🎧 Tune in to learn how to pitch like a pro—and build the deck that opens doors.

https://www.pitchlucid.com/
https://www.linkedin.com/in/gcdailey/

In this episode of “That Will Never Work,” Maurice and Kafi discuss imposter syndrome, emphasizing that feeling like an imposter often signifies growth and stepping into new territories. They explore how doubt can be a sign of leveling up, and why it’s important to recognize your qualifications and past achievements. This episode gives you the tools to overcome self-doubt.

In This Episode:
00:00 Embracing Imposter Syndrome
01:06 Recognizing Your Worth
03:20 The Transformation of Self-Perception
05:07 Growth Through Discomfort
07:12 The Entrepreneurial Journey
09:44 Finding Your Strength
11:30 Surrounding Yourself with Growth

Key Takeaways:

• Acknowledge your qualifications: Recognize that your past experiences have prepared you for your current role.
• Embrace discomfort: Understand that feeling stretched is a sign of growth, not inadequacy.
• Challenge self-doubt: Reflect on your strengths and accomplishments to build confidence.
• Seek supportive environments: Surround yourself with people who uplift and encourage you.
• Recognize Doubt: Recognize doubt stems from growth, and isn’t solely imposter syndrome.

Resources:

• Well Why Not Workbook: https://bit.ly/authormauricechism
• Podmatch: https://bit.ly/joinpodmatchwithmaurice

Connect With:

• Maurice Chism: https://bit.ly/CoachMaurice
• Website: https://bit.ly/mauricechism
• Patreon: https://bit.ly/CoachMauriceonPatreon
• To be a guest: https://bit.ly/beaguestonthatwillnevrworkpodcast
• Business Email: [email protected]
• Business Address: PO Box 460, Secane, PA 19018

Subscribe to That Will Nevr Work Podcast:

• Spreaker: https://bit.ly/TWNWSpreaker

Support the channel

• Purchase our apparel: https://bit.ly/ThatWillNevrWorkPodcastapparel 

In this empowering episode of That Will Nevr Work, Maurice Chism connects with leadership consultant and former corporate executive Adam Malone to explore what it really takes to transition from a traditional career to purpose-driven consulting—and how leadership development plays a pivotal role in that journey.

Adam shares his powerful story of walking away from the predictable climb of corporate success to step into something more intentional: building better leaders. Together, they discuss the mindset shifts, confidence gaps, and unexpected lessons that come with choosing the road less traveled—and how those lessons now help Adam shape leaders from the inside out.

If you’re feeling stuck in the corporate grind or ready to guide others through their growth, this episode is for you.

🎧 Tune in and discover how your next level of impact may not come from climbing higher—but from stepping out.

https://www.linkedin.com/in/adam-malone-a9100ba/
https://thetenaciousoperator.com/

In this episode of That Will Nevr Work, Maurice and his wife, Kafi, explore the pervasive issue of imposter syndrome, discussing how it manifests as self-doubt and impacts decision-making. They share personal experiences and offer practical advice on recognizing and overcoming feelings of inadequacy, empowering listeners to claim their worth and achieve success. This episode is essential for anyone seeking to understand and conquer their inner critic.

In This Episode:

00:00 The Truth Behind the Loud Voice
00:43 Understanding Imposter Syndrome
03:38 The Comparison Trap
06:03 Lessons from Childhood
10:01 The Playground of Corporate America
11:40 Taking Control of Your Narrative

Key Takeaways:

• Acknowledge and name imposter syndrome to diminish its power. (0:01)
• Recognize the value you bring to your endeavors, regardless of comparisons. (0:38)
• Understand that imposter syndrome stems from internal thoughts and feelings of inadequacy. (04:28)
• Challenge negative self-talk and reclaim control over your decisions. (11:48)
• Embrace your worth and potential for success by overcoming self-doubt. (13:08)

Resources:

• Well Why Not Workbook: https://bit.ly/authormauricechism
• Podmatch: https://bit.ly/joinpodmatchwithmaurice

Connect With:

• Maurice Chism: https://bit.ly/CoachMaurice
• Website: https://bit.ly/mauricechism
• Patreon: https://bit.ly/CoachMauriceonPatreon
• To be a guest: https://bit.ly/beaguestonthatwillnevrworkpodcast
• Business Email: [email protected]
• Business Address: PO Box 460, Secane, PA 19018

Subscribe to That Will Nevr Work Podcast:

• Spreaker: https://bit.ly/TWNWSpreaker

Support the channel

• Purchase our apparel: https://bit.ly/ThatWillNevrWorkPodcastapparel 

In this meaningful episode of That Will Nevr Work, Maurice Chism sits down with entrepreneur and legacy strategist Evan Poling to unpack what it really means to build a business legacy—and why most leaders never think about it until it’s too late.

Evan shares how to shift from short-term wins to lasting impact, helping entrepreneurs reframe success beyond profits and metrics. Together, they explore questions that every founder should ask: What am I building for? What will outlive me? And how do I create something that matters beyond the moment?

Whether you're starting out or scaling up, this conversation will challenge you to build with intention, lead with vision, and think beyond the now.

https://www.linkedin.com/in/evanpoling/
https://www.bizretire.com/

In this episode of “That Will Never Work,” Maurice and Kafi Chism explore the complexities of authenticity in professional environments, discussing how to balance being true to oneself with the need to adapt to workplace expectations. They tackle imposter syndrome, code-switching, and the importance of sustainable success through genuine self-expression. This episode offers actionable advice for those struggling to navigate the tension between personal identity and professional demands.

In This Episode:

00:00 The Journey to Authenticity
01:08 Introducing Kafi: A Personal Perspective
03:22 Navigating Corporate Expectations
05:09 Defining Authenticity in a Professional World
08:14 The Evolution of Professional Norms
10:13 The Importance of Consistency
12:15 Customer Service and Authenticity

Key Takeaways:

• Recognize when you’re code-switching and manage its impact on your energy levels.
• Define what “authentic self” means in different contexts, adapting your presentation as needed.
• Balance conforming to professional norms with expressing your personality genuinely.
• Prioritize sustainable success by showing up as yourself consistently, avoiding burnout from constant performance.
• Understand that others’ discomfort with your authenticity may reflect their own challenges, not your shortcomings.

Resources:

• Well Why Not Workbook: https://bit.ly/authormauricechism
• Podmatch: https://bit.ly/joinpodmatchwithmaurice

Connect With:

• Maurice Chism: https://bit.ly/CoachMaurice
• Website: https://bit.ly/mauricechism
• Patreon: https://bit.ly/CoachMauriceonPatreon
• To be a guest: https://bit.ly/beaguestonthatwillnevrworkpodcast
• Business Email: [email protected]
• Business Address: PO Box 460, Secane, PA 19018

Subscribe to That Will Nevr Work Podcast:

• Spreaker: https://bit.ly/TWNWSpreaker

Support the channel

• Purchase our apparel: https://bit.ly/ThatWillNevrWorkPodcastapparel