That Will Nevr Work Podcast

Do you often mask your true feelings by saying “I’m fine”? Maurice discusses the dangers of falling into robotic routines and explains why honesty, rather than silence, is the true source of professional and personal strength.

In This Episode:

00:00:00 The Dishonesty of Being Fine
00:06:26 Finding Purpose Through Challenges

Key Takeaways:

• Recognize the signs of living on autopilot to regain your genuine self.
• Practice radical honesty to build respect and connection with colleagues.
• Challenge your daily routine by finding small ways to add value and human connection.
• Embrace vulnerability as a pathway to purpose rather than a sign of weaknes

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

What if the fastest path to scale isn't wider — it's more focused? What if the businesses most people overlook are the ones most quietly building generational wealth?

  In this episode of That Will Nevr Work, Maurice sits down with Jon Ostenson — founder and CEO of FranBridge Consulting, top 1% franchise consultant in the United States, 2x Inc. 5000 company builder, Forbes contributor, and author of the bestselling Non-Food Franchising. Jon spent fifteen years building an elite corporate career — from international consulting at Accenture, to Vice President of Sales at Carter's managing over $350 million annually, to President of ShelfGenie's 200-location national franchise system — before making the focused, deliberate bet that changed everything: building the country's defining practice in non-food franchise consulting at a time when 80% of the market was talking about food. Today, FranBridge has guided thousands of entrepreneurs toward franchise investments in over 600 high-growth, cash-flowing brands across home services, senior care, property services, pet care, health and wellness, and dozens more — with over 90% of clients investing in an industry that was never on their radar when they arrived.

  In this conversation, Jon and Maurice dig into:

• Why niching down is the most powerful path to scaling up
• The corporate exit story — what fifteen years inside the machine built and what it couldn't
• Why non-food franchising is the most underestimated wealth-building asset class available
• The semi-absentee model — building income without building another job
• The discipline of strategic "no" and why saying less yes is what most businesses need most
• The lightbulb moment — why the best opportunity almost never looks like what you expected
• Building toward generational wealth through focused, intentional business ownership

  This one is for every entrepreneur who is spreading too thin, every corporate professional who wants to own something without losing everything, and every dreamer who has been told the obvious path is the best one.

  🌐 Website: https://franbridgeconsulting.com
  🔗 LinkedIn: https://www.linkedin.com/in/jonostenson/

  Subscribe, leave a review, and share this with the entrepreneur in your life who is still trying to do everything — and getting average results everywhere.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

We often inherit dreams from family, teachers, or society without realizing they don’t belong to us. Maurice shares personal stories of chasing empty validation and offers a way to reclaim your own authentic purpose.

Chapter Summary:

00:00:00 The Dangers of External Validation
00:08:00 Living Your Authentic Dream

Featured Quotes:

• “Not every dream you’re chasing is actually yours; some were inherited, some were imposed, some may have even been expected.” — Maurice
• “Comparison at times can create a counterfeit purpose.” — Maurice
• “You are allowed to want what you want. And that’s without apology.” — Maurice

Behind the Story:Maurice reflects on a lifetime of seeking applause, from childhood report cards to professional milestones. By examining his own history of external reliance, he provides a roadmap for listeners to distinguish their genuine desires from imposed expectations.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

What if the most underestimated productivity decision you make every day happens before you ever open your laptop — and it's happening in your closet?

  In this episode of That Will Nevr Work, Maurice sits down with Lacey Cadieux-McLean — founder and CEO of Rhubaia Ventures Inc., former 15-year IT project manager, published young adult author, natural fitness competitor, mother, and fashion-tech disruptor who launched one of Canada's most innovative women's fashion companies at age 41. Rhubaia combines non-toxic, sustainably crafted professional apparel — made from natural cotton, bamboo, banana leaf, and eco-friendly silk — with an AI-powered virtual closet app designed to solve one of the most quietly expensive problems in a busy person's day: decision fatigue, starting the moment you get dressed. Lacey's personal philosophy — "never say can't" — has carried her through every significant pivot in a life that defies any single category. And her founding conviction is both deeply personal and broadly applicable: what you wear affects how you feel, how you perform, and how you show up — and most of us have never been invited to take that seriously enough to do something about it. 

  In this conversation, Lacey and Maurice explore:

• The real cost of decision fatigue — and why it's starting before your first meeting
• The psychology of enclothed cognition and how what you wear changes who you become
• Lacey's transformation story: 15-year IT veteran to fashion-tech founder at 41
• What most people don't know about what's actually in their clothes — and why it matters
• How Rhubaia's AI closet solves the "I have nothing to wear" paradox
• Sustainable fashion as values alignment, not just a trend
• The "never say can't" philosophy and what becomes possible when you stop treating limitation as fact

  This one is for every entrepreneur who gets dressed every morning without thinking about it — and what that's been costing them.

 🌐 Website: https://rhubaia.com
 📸 Instagram: https://www.instagram.com/rhubaia

  Subscribe, leave a review, and share this with the entrepreneur in your life who is ready to rethink how they start every day.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

What if the most expensive thing you're doing in your business right now is softening your leadership to make sure everyone around you is comfortable with it?

  In this episode of That Will Nevr Work, Maurice sits down with Kim Miller-Hershon — executive coach, founder of Kim Miller-Hershon Coaching and Consulting, known widely as "The Queen of Productivity," and a nearly two-decade veteran of empowering high-achieving leaders across startups and Fortune 500 companies. With a double major in communication and economics from UC Santa Barbara and a double master's in public administration and nonprofit management, Kim combines academic rigour with deep personal experience: much of her inspiration for helping others overcome obstacles comes from overcoming her own. Kim's work lives at the intersection of three things most leadership development programs treat as separate: communication, confidence, and the willingness to lead without apology. Her conviction is as clear as it is confronting — you can be brilliant, credentialed, experienced, and deeply caring, and still be accidentally undermining your own authority every day with the way you communicate, the things you delegate (or don't), and the "yeses" you keep giving when the business needs your "no." 

  In this conversation, Kim and Maurice explore:

• What apologetic leadership looks and sounds like — and what it's costing you
• The difference between delegating and delegating well — the art and the science
• Kim's personal transformation story and what it built in her as a coach
• The three decisions that break the bottleneck pattern and expand your leadership ceiling
• Why communication is not one skill among many — it's the language through which all other leadership is expressed
• How imposter syndrome and overthinking trap even the most accomplished leaders
• What it actually means to create more leaders instead of more followers

  This one is for every leader who is good at their work and secretly exhausted by the weight of doing it in a way that requires everyone else's approval.

  🌐 Website: https://kimmillerhershon.com
🔗 LinkedIn: https://www.linkedin.com/in/kmillerhershon/

  Subscribe, leave a review, and share this with every leader in your life who is due for permission to stop apologizing.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

Maurice discusses how to consistently turn insights into improvement by building responsive systems. This episode explores the critical difference between awareness and action, emphasizing how closing feedback loops drives personal and professional growth. Learn to transform data into deliberate adjustments for lasting change.

  In This Episode:

00:00 Insight Without Action
04:17 Closing the Loop
08:10 Consistency and Transformation

 Key Takeaways:

• Analyze personal and business data to identify areas needing adjustment and action.
• Distinguish between merely noticing insights and actively responding to them for true growth.
• Implement a “closing the loop” system by deciding what to keep, improve, or stop.
• Recognize that consistent follow-through builds self-trust and prevents repeated mistakes.
• Prioritize consistent action over acquiring more information to make progress automatic.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

Have you ever felt like you lost a piece of yourself to gain acceptance? Maurice shares insights on how survival instincts can quiet our true voices, pushing us into roles that block our purpose. This episode asks us to consider who we stopped being and why, urging us to reclaim our authentic selves.

 Chapter Summary:

00:00 Reclaiming Your Authentic Self
04:16 Who Voted for This Version of You?
08:39 Give Your Authentic Self a Voice
11:15 Join the WIN Inner Circle

Featured Quotes:

• “Survival often silences our authenticity.” - Maurice
• “Your truest self, it still exists, but it’s waiting.” - Maurice
• “You cannot fulfill a purpose that you’ve buried.” - Maurice

 Behind the Story: Maurice discusses how individuals often change in relationships, neighborhoods, and workplaces to gain acceptance. This shift can lead to people-pleasing and purpose-blocking, where one’s true self is buried. He recounts personal experiences of compromising his leadership to accommodate others’ insecurities, highlighting the importance of giving your authentic self a voice again.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

Maurice discusses the difference between staying the course and staying stuck. He shares personal experiences and insights on pivoting with purpose, emphasizing responsiveness over being right. Learn how strategic pivots can protect momentum and align your career or business with evolving realities.

  In This Episode:

00:00 Pivoting with Purpose
01:10 The Power of Presence
03:29 Stubbornness vs. Strength
05:14 Adjusting Intelligently
08:14 Commitment to Alignment
10:02 The WIN in a Circle Community

  Key Takeaways:

• Identify feedback that asks you to change course.
• Pivot with purpose, not out of panic or ego.
• Understand that pivots are signs of awareness, not weakness.
• Adjust intelligently instead of overcorrecting emotionally.
• Take a first step in one area to bring alignment.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

Maurice discusses the emptiness that can arise when achievement lacks alignment with purpose. This episode helps achievers who feel disconnected, exploring how true significance outweighs mere success and the dangers of chasing external validation in business and life.

  In This Episode:

00:00 Unfulfilled Achievement
02:28 Alignment and Emptiness
04:42 Purpose and Misaligned Goals
07:47 The Cost of Success
10:08 Wynn Inner Circle

 Key Takeaways:

• Evaluate your true objectives and motivations behind your achievements.
• Align your business mission, vision, and values with both internal and external clients.
• Prioritize purpose to find lasting satisfaction that success alone cannot provide.
• Avoid burnout by focusing on processes and self-care rather than constant chasing.
• Maintain your brand identity and personal relationships even while pursuing success.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.

Most people seek external feedback but avoid self-reflection, hindering their true growth. This episode tells how embracing honest self-audits, rather than relying on assumptions, helps individuals clarify their paths and lead with integrity, transforming potential into inevitable progress.

  Chapter Summary:
Power of Self-Audit
03:59 Accountability and Leadership
08:34 Growth Through Reflection
10:59 WIN Inner Circle

Featured Quotes:

• “Truth creates traction.” - Maurice
• “Professionals who grow don’t confuse accountability with the shame.” - Maurice
• “The most powerful feedback you’ll ever receive is the kind you’re willing to give yourself.” - Maurice

Behind the Story:Maurice shares insights from a recent client conversation where a perceived “bang-up job” lacked real benchmarks. This experience highlights the common reluctance to confront what didn’t work and the critical role self-audits play in achieving genuine progress. The episode stresses that accountability, not shame, is the path to objective improvement.

Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support.

#ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.