Thats Audacious

Anneli Blundell began her professional journey in the high-stakes world of banking and finance. After several years in the corporate sector, she transitioned into a corporate refugee, launching her own coaching and consulting operation over two decades ago. While she initially set out to be an executive coach, her practice naturally evolved as clients began requesting she work with their entire teams and organisations.

Anneli identified a critical gap in traditional leadership training: the tendency to rely on static scripts rather than understanding communication as a living, breathing dynamic. She observed that organisations often struggle with a lack of psychological safety or, conversely, a "nice" culture that avoids necessary performance feedback. Her goal was to move beyond simple skill-building and help organisations cultivate cultures of conversation where dialogue directly drives business results. To achieve this, she needed to bridge the gap between being an expert in her field and being recognised as a proven, safe pair of hands for senior executive management.

By strategically integrating awards and industry recognition into her brand, Anneli has successfully built a highly credible profile that differentiates her in a crowded professional services market. She views awards not merely as trophies, but as visual artefacts that perform the heavy lifting of building trust before she even enters a room. This approach has allowed her to bypass the need for a traditional CEO background or a PhD, using gold medals to signal that she has delivered exceptional results for high-level clients.

The impact on her business has been significant, particularly regarding client tenure. Anneli notes that her ability to maintain multi-year relationships with organisations - often expanding from small pilot programs to organisation-wide rollouts - is a direct result of the relevance and proven impact her recognised status provides. Her strategic approach to awards ensures that each accolade is repurposed and leveraged for years, fitting seamlessly into her brand positioning and modalities such as keynote speaking, authorship, and leadership development.

Anneli Blundell has earned several prestigious accolades that validate her expertise across various modalities:

Anneli emphasises that communication is never a vacuum; it is a balance of conversations of care and conversations of courage. She believes that the core skill for any modern leader is the ability to calibrate between these two levers based on the individual and the cultural context.

Reflecting on the power of external validation, Anneli shares: "A little shiny gold medal speaks so much louder than the past five clients that you've had that nobody really gets to talk to or hear about. Clients make this unconscious link - that gold medal means you have worked with excellent clients and delivered great results".

Her final advice for those looking to elevate their impact is simple: "Start sooner. Be braver. Think bolder. It is never too late to invest in developing your communication skills, regardless of your current role or position".

By leveraging the power of AI and mobile technology, Karen developed a solution that allows patients to record real-time data, take photos for clinical context, and generate evidence-based health reports. A turning point for Mikare Health was the strategic decision to enter industry awards early in the product's lifecycle. Despite the product not being fully live at the time, securing an international award provided immediate credibility and leverage in high-level business conversations.

The impact of this recognition was transformative for both the business and Karen’s own leadership mindset. Winning an award alongside major international tech companies neutralised the perceived disadvantage of being a small, Australian-based team. It shifted the internal branding of the product from being "just an app" to being recognised as a critical infrastructure layer in healthcare. This newfound confidence allowed Karen to stop apologising for her innovative solution and instead stand as an equal to large-scale health organisations. The award has since been integrated into all marketing materials, opening doors for strategic growth in markets like the United Kingdom.

Karen Perks and Mikare Health have achieved significant milestones in their pursuit of excellence and credibility, including:

The drive behind Mikare Health is rooted in the belief that patients and their families know their own health better than anyone else, yet they are often the least heard in the room. Karen reflects on the power of providing evidence rather than just anecdotes:

"I see AI as a saviour to our family. It saved my daughter's life... it provides context to the questions and the reality of health. If I'm not there, the doctor would be under the perception that she eats a normal dinner. Now, we take a photo and show them the plate."

Karen encourages other founders not to wait for "perfection" before seeking recognition. She views the awards process as a way to honour the hard work and validate the solution’s value to society:

"The award is like that silent friend who's always there supporting you from behind. It gives you the confidence to stand there and go, 'This is something that you need.' Awards neutralise businesses; it becomes irrelevant how big you are or how many staff you have."

Looking back at her career, her advice to her younger self - and to other innovators - is to lean into the technical side of things without fear:

"I would go back to 1993 and take more notice of the coding. I would not be afraid of breaking the computer or pushing the boundaries."

To learn more about Karen Perks and the healthcare infrastructure being built at Mikare Health, visit the following links:

Website: https://mikare.health/

LinkedIn: https://www.linkedin.com/company/mikare-health

In this episode of That’s Audacious, Lauren Clemett sits down with Jane Mow, a Sydney-based personal brand stylist and image consultant. With nearly 20 years of experience, Jane helps ambitious women translate their identity into a wardrobe that commands attention.

Rather than just talking about fashion, Jane dives deep into the psychology of profile building, explaining why how we present ourselves is a vital business tool for anyone looking to increase their authority and credibility.

Jane explains that personal styling is about far more than just looking nice - it’s about energy. When you look in the mirror and feel polished, your internal vibration shifts. This confidence translates into your body language and how you walk into a room.

"When you feel that slight uplift, the person receiving you feels that too," Jane notes. "They suddenly want to gravitate towards you and tune into what you’re saying." Conversely, feeling "drab" or "frumpy" can create an emotional block that prevents you from communicating effectively.

For leaders who value social impact and sustainability, Jane recommends moving away from fast fashion impulse buys. Instead:

When asked what advice she would give her younger self, Jane’s message was simple: Keep pushing. "Don’t ever let anyone tell you that you can't do something. When there is a brick wall, find a way around it. There are a hundred million ways to skin a cat."

To learn more about Jane’s Unforgettable Style Workshop (conducted quarterly via Zoom) or her personal consulting services, check out the links below:

Don’t forget to subscribe to That’s Audacious on your favourite podcast channel for more insights into building a world-class profile - https://theaudaciousagency.com/thats-audacious-podcast/

David Antonacci, Teeny Tiny Homes’ co-founder, identified an immense void in the severely unaffordable Australian housing sector. As a result of his desire to provide legitimate low-cost housing options, he realised that standard homes were becoming unobtainable for many people - even to himself when he was attempting to reduce his mortgage burden.

Beginning with one granny flat, which he built in his yard nearly eight and a half years ago, David began to question the conventional norms of the construction industry. 

David’s goal was not necessarily to make the most money possible; he was determined to demonstrate to the tiny homes sector that he could supply quality, certified houses at a cost that others thought was impossible. 

Rather than focusing solely on what he, as a homebuilder, wished to design and construct, he concentrated on those attributes which his customers desired - value, storage space, design details and quality. The focus on the buyer instead of the seller was the basis of his business philosophy: “How can we bless the customer?”

From a single backyard build to a prominent manufacturer of 14-16 units each month in Queensland, David’s path to success has been swift. However, an important factor in this rapid development has been the intentional use of awards within the construction industry. 

David understood that when presenting a product that costs significantly less than the normal market rate - often by as much as 20% - the first response from would-be consumers is distrust. When a competitive product is cheaper the first thought is “what’s wrong with it?”

By intentionally seeking and receiving numerous prestigious awards, David was able to demonstrate to his consumers the quality and certification of his products. He described the ROI on his awards as "absurd", stating that they provided a sense of credibility that dispelled doubt and converted sceptics into customers. 

The trust generated by the awards has been crucial in providing David with the necessary financial resources to maintain a high-volume production facility. In addition to sales, the awards created a positive team culture that encouraged employees to know that they are a part of a successful and progressive“machine that is creating a positive social impact. 

Teeny Tiny Homes has secured several significant accolades that validate its commitment to leadership, innovation, and social responsibility:

David’s entrepreneurial strategy is defined by the humble hustle and an enduring faith in the ability of a positive mindset. He emphasised that his success wasn’t simply based on building houses, but also on inspiring infectious energy throughout his organisation and company brand.

“Winning and showing that there is no faking it with awards, it has allowed me to take full advantage of them,” David explained. “In essence, the awards tell people to ‘trust me’. Without customers, there is no air or oxygen, and the awards give them the confidence to purchase.”

In retrospect, David advises entrepreneurs to focus on utilising leverage rather than the daily grind. "Invest in smart people to speed up progress. Trust more and utilise more leverage with your workforce so you can work ON your business versus working IN it." 

David is a shining example that if businesses can develop a growth mindset and a willingness to serve others, and continue to grow their mindset by attending seminars, reading books and self development, then any business will be capable of overcoming perceived barriers to eat the competition alive.

Contact To learn more about David Antonacci and Teeny Tiny Homes, please visit:

Carmen Sederino is the visionary founder behind Illuminated Story, a specialist consultancy that helps founders and global leaders transform high-stakes presentations into unforgettable performances. Carmen’s journey is a unique tapestry woven from two distinct worlds: the disciplined, high-pressure environment of corporate leadership and the expressive, creative realm of the performing arts.

Despite being a painfully shy child, Carmen discovered her voice on stage at age five, eventually earning a Bachelor of Performing Arts with Honours. However, rather than immediately pursuing the limelight, she pivoted into the corporate sector. Over an 18-year career, she climbed the ladder to become a National Manager and Brand Manager for a major retailer, managing teams and overseeing international manufacturing partnerships. It was here that she identified a critical gap: intelligent, capable leaders who were terrified of public speaking.

Carmen realised that communication is a skill, not a birthright. Seven years ago, she left the safety of her corporate career to launch Illuminated Story. Her goal was to blend her theatrical training with her business expertise to help professionals stop hiding behind lecterns and start making an impact.

Through her work with Illuminated Story, Carmen has reshaped how leaders approach the stage. She moves her clients away from the ‘standard’ corporate keynote often characterised by boring slides and low energy, toward what she calls a keynote ‘show’. This approach integrates theatrical elements to create an experience that captivates the audience rather than just informing them.

A major outcome of Carmen’s coaching is the dismantling of the ‘fear myth’. She teaches that nerves are not an enemy to be eliminated but a source of energy to be harnessed. She emphasises that being a "performer" doesn't mean being inauthentic; it means adapting your natural behaviour to the size of the room. She uses the analogy of how one behaves in a quiet church versus a rowdy football match: both are authentically you, but the energy and vocal projection differ. By helping clients unlock energy for the stage, she enables them to deliver with the necessary passion and volume to command a room.

Carmen shared several actionable insights during the podcast for those looking to elevate their profile and stage presence:

Carmen’s philosophy is based on the belief that it is never too late to reinvent yourself or master a new skill. Her advice cuts through the noise of perfectionism and encourages leaders to embrace the learning process.

"If you're thinking, 'I don't know if I can do that,' my answer is yes, you absolutely can... instead of thinking 'I can't do that,' think 'I don't know how to do that yet.' This is a skill. It's not something you're born with."

"Life doesn't stop at 30. You don't need to have a cut-off to something that's a dream of yours. And sometimes you don't know how your dreams are going to show up. Mine has now manifested into this business where I get to use both the 18 years in corporate... and bring back the performance part of myself."

To learn more about how to illuminate your own story or to access Carmen’s masterclasses:

Nikki Langman is not your typical leadership expert. Known as the insatiable agitator, she is a speaker, author, and emotional intelligence (EQ) specialist who challenges the status quo by compelling individuals to confront their greatest obstacles. Her journey into this field was deeply personal, born from a 30-year history with addiction and a quest to understand her own behaviours and reactions. In the late 90s, she discovered the emerging science of emotional intelligence and spent the next 25 years researching and teaching it in the corporate world.

Despite her success, Nikki initially kept her skills compartmentalised. She was a master practitioner in emotional intelligence and, separately, certified in the Lego Serious Play methodology - a science-backed approach using constructivist play to unlock innovation. It wasn't until a conversation with a speaker bureau leader, who suggested a merge of Nikki's EQ insight and the Lego Play(™) process. This was a moment Nikki describes as a combination of skills, becoming "the jam to my peanut butter," and the merging of these two worlds created the Unbricklable(™) approach..

Nikki has identified a gap in the mental health and well-being space, particularly within universities. Traditional talk therapy often struggles to engage young adults or those dealing with trauma, as they may lack the vocabulary to articulate their pain. Nikki’s goal was to launch Unbreakable(™) as a proprietary framework combining EQ competencies with the metaphorical language of Lego Play (™), to help people build their way out of survival mode and into a life of purpose. However, to penetrate the academic and corporate markets at scale, she needed to establish immediate credibility and prove that her method was far more than playing with children's toys.

Nikki’s audacious move to validate her concept began at the highest level: the Yale School of Medicine, the ‘Mecca’ of emotional intelligence. Launching her proof of concept there, she received a standing ovation, confirming that Unbreakable(™) was a viable and necessary tool for modern mental health.

To further cement this credibility and scale her business, Nikki strategically entered the Stevie Awards. She viewed this not as an exercise in ego, but as a critical business decision to speak the language that decision-makers understand. The application process itself proved to be an unexpected asset; it forced her to organise her intellectual property, media kit, and business plan into a cohesive narrative, something that had previously been scattered.

The results of becoming a multi-award winner have been transformative. Nikki reports that she now walks taller, and the wins have opened doors to new networks, including influential connections made during the awards ceremony in New York. The recognition has provided the leverage needed to approach universities and large organisations with confidence. Currently, she has interest from 87 schools in the United States alone and is moving toward a "train the trainer" model to scale her impact globally. By validating her innovative approach through awards, she has shifted the perception of her work from a novelty to a serious, award-winning mental health intervention.

Nikki Langman’s innovative work was recognised with prestigious Silver Stevie Awards in the following categories:

Nikki’s philosophy leads with action and resilience. She emphasises that waiting for perfection is a trap that holds leaders back.

"Stop waiting to feel ready because you never will. Courage is not a feeling. Don't wait for courage before you act. It's built from surviving your own failures."

Regarding her unique methodology, she explains how externalising trauma through Lego bricks facilitates healing:

"The bricks have the problem. The bricks are concerned about something... when you externalise it, you no longer hold the pain or the shame."

Her advice to aspiring award-winners and entrepreneurs is clear:

"Just say the thing, take the seat, build the thing anyway... Stop asking for permission from people who have never built anything worth talking about."

To learn more about Nikki Langman and the Unbreakable(™) program, or to inquire about her workshops and speaking engagements:

Follow on LinkedIn: https://www.linkedin.com/in/nikkilangman1/

Nimarta Verma, the founder of Story Sharing, is an exceptional professional known for her unique methodology that helps clients articulate and share authentic stories to build trust and connection. With a background spanning a decade in leadership coaching and extensive experience in brand and marketing for major global brands, Nimarta brings a deep understanding of communication to her work.

Nimarta noticed a critical gap between the corporate focus on "personal brand", which often encourages a polished, impressive, but ultimately inauthentic presentation, and the genuine human need for connection. Her initial business successfully created and articulated stories for major brands, but she realised that this framework didn't translate authentically for individuals.

The motivation to pivot and develop her own methodology, 'Story Sharing,' emerged organically after a stranger, inspired by her personal podcast interview, asked for help sharing stories in the same way. The realisation that applying a brand framework to a human story results in a "cringe" and inauthentic experience was the catalyst for change.

This need for genuine sharing was amplified by Nimarta's own challenging personal experience. While running her business and raising a young child, she endured a period of profound grief, losing six family members in a short time. Instead of maintaining a façade of success, she chose to share her truth, which, contrary to her fears of losing clients, led to more profound trust and even new business.

Nimarta’s clients typically fall into two categories: corporate leaders who need to build trust and connection within their teams and for career progression, and entrepreneurs, particularly women, who know they need to share their story but often believe their lives are too "normal" or "boring" to have any stories worth telling. Her goal is to move them beyond the superficiality of traditional 'storytelling', which often focuses on sounding impressive or a 'happily ever after' narrative, to 'story sharing,' which views story as a service, a mirror for others to relate to, and a genuine contribution.

Nimarta’s work addresses the growing paradox of today's digital world: the saturation of AI-generated content is leading people to crave and seek out authentic, human connection, making authentic storytelling the "new coding".

The decision to enter the Stevie Awards was a major personal and professional breakthrough for Nimarta. She experienced the common internal struggle, questioning her worth and the validity of her recently pivoted business. Overcoming this "impostor syndrome" was the first victory, forcing her to stand by her own advice to her clients and demonstrate the courage of sharing her story.

Winning the awards was a significant validation that her work is needed in the world. It also helped to silence discouragement from people who believed it would take a very, very long time to establish her new methodology. The wins affirmed that her idea, though recently birthed, had merit and was significant in its own right.

Attending the Stevie Awards ceremony in New York, described as the "Oscars of the business award," provided a powerful experience, connecting her with magnificent people and remarkable international women. Winning alongside major international brands like TripAdvisor and IBM in her category cemented her confidence and provided tangible evidence that her business had a global impact.

Professionally, the win reinforced her absolute alignment with her purpose, a sense of conviction she had never felt before in her career. For clients, applying her StorySharing framework has led to dramatic increases in engagement, with one client doubling their best-ever impressions on a LinkedIn post. The engagement goes beyond mere numbers; comments show deep resonance, connection, and a feeling among readers that they are not going through this alone.

"I think a lot of people talk about authenticity. First of all, we've got to acknowledge that the way we've been taught to tell stories doesn't lend itself for that authenticity when it comes to our story."

"The breakthrough comes before that. The breakthrough is like me lying in bed at 2am thinking, 'Can I submit this award? Should I? Can I?' And everything in me going, 'No, who are you to be doing this?'"

"It pushed me to go, yep, I'm doing it. And then the courage it takes to message 30 past clients... and trusting that they're not going to come back and say, no, you were pretty horrible. Which didn't happen BTW."

"I have never felt more aligned with who I am and what I'm doing, and I would tell my old self, younger self to trust her intuition because that's what led me here."

To find out more about Nimarta Verma and the Story Sharing methodology, please visit:

Angie Dunn, the driving force behind Agile Performance, is a seasoned sales leader with two decades of experience in corporate and start-up environments. After a distinguished career spent building substantial sales revenue for other businesses, Angie made a pivotal decision to focus on her own entrepreneurial dreams.

Her initial business venture centred on management and sales training, a natural fit given her background. However, over four years, Angie observed that her most significant and consistent impact was not on the business structure itself, but on the performance mindset of the individuals she coached - be they salespeople, business owners, or managers. She recognised that regardless of how talented a team was, a business would always hit a ceiling if the leader lacked the ability to build and sustain a high-performance culture and engage their people. This insight led to the evolution of her company from Agile Sales and Management to the newly focused Agile Performance.

Angie's focus is specifically on developing high-performing female emerging leaders, driven by the belief that there are not enough of them and that high-achieving women are pretty hard on themselves. Her overarching goal is to equip these leaders with the essential skills to manage themselves and their teams, creating highly engaged, high-performing environments.

Seeking external recognition to validate the vital work she was doing, Angie made the bold decision to enter the Stevie Awards. While the decision initially brought a mix of self-doubt and fear - a mental experience she notes is common when stepping into a new stage of a personal journey - the outcome was profoundly validating.

Winning a Stevie Award created a crucial proof point that the work Agile Performance is doing to support female leaders is both recognised and important. This external validation helped to quiet the imposter syndrome that even high-level executives experience, a phenomenon she addresses within her program.

The judges' comments were also invaluable, highlighting the importance placed on women helping women grow. This feedback affirmed that her focus aligns with globally recognised values in leadership development.

The experience of applying for the award and the subsequent win reinforced one of her key business philosophies: "You can't sell a secret". After attending a leveraging workshop held by The Audacious Agency, Angie realised she needed to share her achievement more broadly, understanding that she must be her own best supporter to grow her profile. The award win became a powerful tool to amplify her voice, build credibility, and inspire action in others, aligning perfectly with her mission to empower leaders.

Angie's insights, honed by years in high-stakes roles and now applied to coaching, offer powerful lessons for leaders:

"If you engage a great team, you keep them engaged. You'll tap into that top piece of high performance."

"Help them doesn't mean do it for them. Help them means show them and then create the space for them to."

"The act of applying for the award was something I had to push myself to do. And the validation of it coming back has... it has it's silenced them now."

"Continue believing that anything is possible and really let go of the limiting beliefs of what success has to look like... I actually haven't had to sacrifice anything to be successful. It's 100% possible, which is very, very liberating."

Angie encourages leaders to get crystal clear on what success looks like for their team, writing it down for both themselves and their people, as a lack of clarity is one of the most common problems in business. She also advises that aiming for "80% as well as you would do is actually enough" to maintain momentum, provided there is a constant feedback loop.

To find out more about Angie Dunn and Agile Performance:

Tammie Rimon is the founder and principal broker of 2020 Finance Brokers and an expert in property and finance, with nearly two decades of experience helping Australians build lasting wealth. She co-founded the business with her husband in 2015, bringing a passion for supporting clients to achieve their financial goals through smart lending structures and strategic property investment. The business name, 2020 Finance, reflects their commitment to providing clients with transparency and clarity, or 2020 vision, regarding their financial goals.

Tammie's expertise is crucial because many clients often overlook the complexities of finance, sometimes going directly to their bank only to be rejected due to strict policy, missing out on opportunities. She and her team take a holistic approach, looking beyond just the lowest rate to ensure the client's structure and product align with their short, medium, and long-term objectives. The wrong structure can significantly hinder a client’s ability to move forward with future projects, like retiring or buying another investment property.

Tammie’s initial situation revealed a passion to bridge the financial literacy gap, especially for two key demographics: the younger generation and women who find themselves on their own. She recognised that many individuals, particularly women facing separation or retirement without equal financial resources, feel disheartened and believe they may never enter the market. Her desire was to educate and empower these groups to start planning earlier, understand how to position themselves financially, and realise that property ownership remains achievable, even if it is an investment property rather than a primary residence.

Leveraging Awards to Build Profile and Impact

The journey of building a profile through awards has been a significant positive for Tammie Rimon and 2020 Finance. The process provided much-needed acknowledgement for the team's efforts. Crucially, preparing the award submissions forced Tammie to dig deep into tracking both leading and lagging indicators, providing real data on the business's activities and revealing a weakness she didn't automatically track.

The accolades and industry recognition have had a really positive impact on the business and Tammie personally. The wins have generated positive attention, with clients and contacts in her LinkedIn network commenting and even leading to networking opportunities with other winners. The awards are now aiding the business's scaling and expansion, including a move into new commercial premises. Tammie also believes the recognition will help attract a higher calibre of team members, as her last new hire had heard about the business and its accolades came up in her research.

In addition to the awards, Tammie has addressed the financial literacy gap by founding the 2020 Wealth Club. She started this as a passion project because she realised not everyone shares her natural interest in property ownership, and many don't know where to start. The club is a free initiative where experts share easy-to-understand information to help people become first-time investors, first-time buyers, or upgraders, focusing on things like avoiding common pitfalls.

Through her business growth, Tammie is also driven to bring more women into the finance industry, specifically into broker or broker support roles, as it is a field that supports a positive work-life balance with massive flexibility.

List of Achievements

2025 Asia Pacific Stevie Awards: Most Innovative Finance Executive of the Year - SILVER

2025 ROAR Awards: Silver Hustle & Heart

2025 Inside Small Business Top 50 listing

2025 International Stevie Awards: Company of The Year - Financial Services - BRONZE

2025 BX Awards Finance - Coaching finalist

2025 BIA (Broker Innovation Awards) Investor lending strategist finalist

2025 Australian Women's Small Business Champion: Financial Services finalist

Featured contributor to Dynamic Business, Money & Finance, Authority Magazine and Learn Magazine.

Message from the Client

Tammie's advice, gained through experience, is a key lesson on building a successful team: "I have been most successful when I have recruited someone who's new to the industry but has got the right personality fit, the right culture fit, right attitude, work ethic, and we've taught them the industry... I just have really found that's going to be the only way I recruit moving forward, is going to be new to the industry, but with the right attitude and personality fit."

On profile building, Tammie suggests that "The accolades and the recognition from the industry and your peers and the acknowledgement for the efforts that you know you’ve been making can really have a really positive impact on your business and for you as a business leader or owner. Awards also help attract A-grade-quality team members."

To find out more, follow the links below.

Laura Furiosi’s journey to becoming a prominent advocate for individuals navigating divorce began with a struggle through her own divorce. When she faced separation, she was met with overwhelming confusion and a significant lack of clarity regarding the legal process, despite being a successful professional.

Laura was fortunate to have a significant resource: her mother, a seasoned family lawyer. However, even with direct legal guidance, she identified a gaping gap in knowledge between the client and their lawyer, and within the family court system itself. The prevailing assumption was that clients knew the process, leading to confusion, unnecessary legal fees, and emotional turmoil. Laura’s deficiency was not a lack of intelligence, but a lack of accessible, plain-English guidance on navigating the complex system.

This personal challenge sparked an audacious vision: to create a better way for people going through divorce. Her solution was to build a profile and platform that could deliver practical, emotional, and legal guidance, ultimately helping people through one of life's most challenging experiences. Her ultimate aspiration was to help more people by expanding awareness of her resources globally.

From this need, Laura and her mother organically grew their solution. They first created The Divorce Course podcast, which now boasts over a million downloads. This led to the development of the Divorce Course blueprint and the upcoming Court Companion Course, addressing the need for step-by-step videos and explanatory content to fill the knowledge gaps clients commonly face.

The approach taken by The Divorce Course is unique, combining the legal expertise of a lawyer with the real-life perspective of a client. Laura focused on two strategic areas to build profile and reach:

The decision to enter the Stevie Awards for Women in Business was a direct action to level up brand awareness and increase their international profile, particularly after realising their content was being consumed globally. The results of this audacious step were immediate and far-reaching.

The impact of the Gold Stevie Awards was immediately noticeable:

A positive outcome of the work is the shift in perspective from the legal community. Initially, some lawyers hated the service, but now, many legal professionals and services refer their clients to the podcast to bridge the knowledge gap. The podcast has become a respected, one-stop shop for divorce-related information.

Laura’s story is a compelling call to action for anyone with a valuable idea to help others, regardless of opposition. Her key takeaways highlight the power of conviction and resilience:

Laura’s willingness to ignore the naysayers, especially those in the legal industry who initially opposed her work, proved to be an audacious and successful strategy that has since been validated by multiple awards and the gratitude of a global audience.