Meet Jason Kaufman and Jeff Ventre of GoodYou Marketing! GoodYou Marketing helps their client's message get in front of the right people at the right time. Whether you need assistance with social media ads, Google My Business, or SEO website optimization, they are here to help.

My first duo on the podcast was SO much fun to talk to. We dove right into where the name GoodYou came from, and their unique pink and purple color palette. GoodYou prides themselves on demystifying advertising, and we talked about how in the creative world it can be tough to deliver what the client wants if you don't recommend it! It's also difficult to not take feedback personally when your business means so much to you. On the flipside, it can also be a challenge to keep up with your own social media pages and advertising when you're busy with client work (and that it's okay to do the bare minimum sometimes).

We also dug into how COVID affected everyone's career path, why digital marketers can make advertising scary and mysterious so that they can just take your money and run, why it's important to have a strong brand with clear messaging before you pay for digital advertising, and the fact that no one can cheat "the algorithm."

You can connect with Jason and Jeff on Instagram @goodyoumarketing and learn more about how they can help your business at www.goodyoumarketing.com.

Introducing my friend Rebecca Sperry! Rebecca is a student, freelance writer, and hiking-through-breast-cancer advocate. 

In this episode we focused on social media - Instagram in particular. We all know that social media can be an absolutely amazing tool for building a business, but a lot of us forget how it can negatively affect our mental health (and cause unwanted drama!) 

I asked Rebecca to come on the podcast specifically to chat about her experience with the Instagram community, and how she has a hate/love relationship with the platform. We also talked about her journey into freelance writing, pitching yourself as a brand, the ever changing trajectory of her career path, how her breast cancer diagnosis changed her perspective on where she spends her time, and how the last two years of her life have been a whirlwind.

Sharing her breast cancer journey publicly affected her mental health, and she has often felt taken advantage of by corporations and organizations who use her breast cancer story for their own advertising purposes. Ultimately this made her take a step back from having a public Instagram account.

Rebecca is an incredible human who has had HUGE hiking goals throughout treatment (1800 miles in a year!!) that can seem like a full-time job. Although posting on social media can help hold us accountable to get things done, we talk about both the extrinsic and intrinsic motivations in accomplishing goals.

We both agree that exponential follower growth and going viral should NOT be the goal (it always attracts trolls and non-ideal clients), and that developing strong relationships while focusing on impressing your current clients is ultimately where your future referrals will come from.

You can read Rebecca's incredible work on her website www.rebeccasperry.com (and if you're lucky, she'll even let you follow her on the 'gram @rebecca.l.sperry !)

Stoked to introduce my business coach, Naomi Rotstein, to you all! In addition to doing personal training, Naomi also focuses on helping burnt out entrepreneurs build their own online courses and create passive income.  

In this episode we talked about why she LOVES wearing many hats in her business and how she thinks it's important to be multi-passionate, how starting a blog kickstarted her entrepreneurial journey without even realizing it (hello 1fitfoodie!), and why she feels so strongly that you don't need a logo, website, or visual brand to launch a business (focus on your messaging and ideal client first!) Entrepreneurship runs in her family and seeing that had a big impact on her confidence.   

We also dove into how so many personal trainers reach burnout at some point in their career, why she thinks scrappiness is the most important personality trait in a biz owner, how you should never have to convince clients to work with you, why she hates money-focused and fear-based marketing, and why there are so many smoke and mirrors in the business coaching industry.  

We talked about how everyone's businesses are different and require different strategies (what works for you might not work for others), and how opening up on social media and sharing your personal side can be the end all be all in connecting with ideal clients. People are ALWAYS watching even if they aren't liking or commenting on your posts (so don't quit!) - everyone consumes social media differently (so analytics are kinda BS). There isn't only one way to do things, so it's important to work with a business coach who LISTENS and doesn't JUST teach in one way.  

We've both made huge changes in our businesses over the past couple of years, so we also talked about the struggles and excitement of pivoting (and for her, what it's like to be a new mom AND business owner!)   

Be sure to follow her on Instagram @naomi.rotstein for tips, tricks, and sassy reels! If you're launching a new product or service this year, she's also just created a new 4-week group coaching course called Love Your Launch! It starts on March 14th and includes 1 call a week for 4 weeks, all focused on the ins, outs, and emotions of launching! DM her on the 'gram if this sounds exciting to you.

Meet Emily Mulvey, owner and creator of XLPR Studios, a branding agency and illustration shop with an outdoorsy focus!

In this episode we talk about her refined/minimal/earthy style, niching down, how design programs rarely talk about freelancing as a career option, and the myth of designers not making a lot of money. We also chatted about her move to Colorado and how it pushed her to finally pursue entrepreneurship, and why we both think designers should take business courses in college to prepare for freelancing.

We chatted about pricing (and how designers and creatives undervalue their services and frequently undercharge for their work), why you should invest in strategy for your business, why it's important to infuse your personal side into your brand (even if you don't like showing your face), and our qualms with the Instagram algorithm. At the end of the day, we all suffer from Imposter Syndrome - it's realizing that there is NOBODY doing *it* the way YOU are doing it that can help pull you through!

It was so fun to chat with Emily and catch up! It's so funny to look back at our work in college and see how far we've both progressed. I always love reminiscing about our design program together as it is such a unique experience.

In this episode, Emily also announced new additions to her biz! Her current brand xplrstudios.co / @xplrstudios will be separating into two different businesses - one being her current branding studio, and the other her shop, launching this spring as @xplrmore ! I'm so excited to see all the new apparel, stickers, prints, and other products she releases! In the meantime, go to www.xplrstudios.co to purchase her work (and inquire about working together)

Introducing Hannah Oravec, founder and owner of Lawless Design, an interior design studio! Lawless Design focuses on sustainable and holistic interior design in both residential and commercial spaces.

In this episode we discuss how repeat clients are the BEST, the dual meaning behind her (very cool) brand name, why she prefers timeless design or trends, how her upbringing gave her confidence to pursue entrepreneurship, why doing internships during your undergraduate years is so important for building professional experience, and why you should take the plunge before you're ready (pst... you'll never be ready).

We also discuss why one of her core values is sustainability, how easy it is to build a habit of working ALL the time in entrepreneurship (#hustleculture), how hiring consultants can help grow your business, and why her family motto is "we'll figure it out!" Oh... and lots of stories about her dog, Kona!

You can find Hannah on Instagram at @lawless_design and be sure to check out her GORGEOUS work on her website www.lawless-design.com.

Everyone, meet Aaron Jessee, co-owner of the International Institute of Sport and Movement! I2SM specializes in diagnosing and reprogramming movement patterns to maximize health and sports performance.

In this episode, we talk about specialities for correcting movement, how it's worthwhile to pay more for better quality care, what it's like to move and change schools many times in your life, how playing a sport can impact your life trajectory, how a knee injury led to the creation of his business, how posting flashy content on social media can be unsafe for the general public, how your online personality should match your in-person personality to build strong expert to client relationships, why setting work/life boundaries can be a struggle to manage even 5+ years into business ownership, understanding (and demanding) what you are worth, and... REBA?!

Learn more about I2SM at www.i2sm.life and be sure to follow Aaron at @mse_ajessee / @i2sm_boston. They are taking on in-person clients in Woburn, MA but also offer virtual options to work together too! If you're in pain... you don't have to be!

Introducing Sam Shipman, cohost of Growing Up Christian (a podcast that reached the top 5% in its first year! Amazing!)

We get a little political in this episode, we swear a lot (sorry mom), and we dig deep into some things that may not be typical on an entrepreneurial podcast. I'm excited to share this one, because a lot of people don't put running a podcast in the same category as running a business, but as you'll hear there are so many commonalities.

In this episode we talk about shooting your shots in the DMs with people you want to interview, IMDB pro account access (and how easy it is to get access to famous people, L O L), giving those with religious trauma a platform, balancing expressing yourself as a podcast host while still being respectful of others, cancel culture, how changing your mind is a sign of growth, and... Tom Brady?

You can listen to Growing Up Christian anywhere you listen to podcasts, and be sure to give them a follow on Instagram @growingupchristianpodcast.

Meet Kristin Halls, owner of InMotion Adventures, a travel company that provides itineraries for adventurous souls! I had the pleasure of working on the branding for Kristin's business just over a year ago, and it was one of my favorite design projects!

In this episode we talk about "jumping ship" and pursuing a job that you didn't go to college for, growing a blog into a business, traveling during a pandemic, why classic travel agencies seem to be a dying breed, what it's like to work and live on the road (RV life!), why she's passionate about budgeting, how a business community is the best support system for entrepreneurs, and why the Grand Tetons and Glacier National Park are some of her favorite places she's traveled. 

Check out her blog kristininmotion.com for in-depth information about traveling, and be sure to follow her @kristininmotion on Instagram for some absolutely amazing photos of her travels!

Introducing Julie Woodbury, artist and creator of Glad You're Here Co! Her artistic style can be described as eclectic, bright, and fun. Julie, like many of us, started her side hustle during the COVID-19 quarantine and quickly built up a steady clientele on her Etsy page. She creates pet portraits, scribble art, and hand lettering pieces. In this episode we chatted about the differences between being an artist and doing design work, curated content vs. being authentic on social media, showing your face on Instagram, resisting capitalism and hustle culture, what it's like to run an Etsy shop, and how asking for help is a relationship strengthener. Oh and... flamingos?!


Julie also recently collaborated on a book called "Four Weeks of Radiating Gratitude," a positivity journal made for the classroom! (you can purchase your copy here: https://www.amazon.com/Four-Weeks-Radiating-Gratitude-positivity/dp/B09NJHN3F2/ref=sr_1_3?keywords=four+weeks+of+radiating+gratitude&qid=1640881632&sprefix=four+weeks+of+%2Caps%2C257&sr=8-3)


You can find Julie on Instagram and Etsy @gladyourehereco, or on Tik Tok @gladyoureheree. Be sure to check out her fabulous work (and purchase a gift for a loved one!!) on her website at www.gladyourehereco.com.

Meet Kymi Heney! Kymi is a freelance copywriter who works with both solo entrepreneurs and larger businesses to create authentic, effective copy for their websites, blogs, email newsletters, and beyond. In this episode we covered a lot! We talked about Imposter Syndrome and the guts it takes to become a freelancer, the difference between good and bad cold emails, ethical copywriting, creating your own work schedule, and how being yourself and showing your quirks on social media can help you find your ideal clients. Learn more about Kymi's business on her website, kymberlyheney.com and be sure to connect with her on Instagram at @kymberlyheney and on Tik Tok at @kymichanga for some straight up hilarious content!

& for those of you who haven't heard, I’ve officially launched my new group coaching course called Launch Your Business Bootcamp! This 10 week program is for aspiring business owners and side hustlers to gain clarity, get organized, and fast-track their journey to freedom and flexibility alongside other like minded go-getters. Whether you’re ready to leave the 9-5 corporate world for good, or you simply want to grow and legitimize your current side hustle, this course will help you build with confidence and ease. We start on January 31st, and all podcast listeners get $200 off enrollment just by being a fan! Simply DM me on Instagram or Facebook or send me an email if you’re ready to make massive moves in 2022.