What do you want to know?
I sit down with Alexia Maldonado, owner of I Fell in Love Here, vintage clothing boutique, to talk about what it really takes to run a curated vintage boutique in downtown El Paso. We get into sourcing 90s and Y2K pieces, helping customers find their style faster, and balancing a vintage store with an online clothing brand.
• Alexia’s path from EPCC fashion design to opening a boutique
• Why 90s and Y2K vintage feels personal and sells well
• How thrifting knowledge starts with textiles, labels, and quality
• Using stories to add meaning and value to secondhand clothing
• Letting go of clothes with a simple one-in, one-out closet rule
• Personal styling sessions, Pinterest mood boards, and fast try-ons
• Why some people struggle to shop and how we guide them
• Relocating from Horizon to downtown for access and foot traffic
• Choosing an in-person retail experience over e-commerce for vintage
• Building Amaldeux, pivoting from New York to LA manufacturing
• Designing with sustainability, durability, and timeless details in mind
• Dream cities for expansion like New York and Paris
Names mentioned: https://www.instagram.com/alexiamaldonado
https://www.instagram.com/ifellinlovehere
https://www.instagram.com/amaldeux?igsh=eXZma201MWtqeWVt
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