In this episode of The 0 to 5 Million Podcast, Shawn and Ollie discuss trigger events and creating new business opportunities by keeping a close eye on the latest industry trends. They talk about the most common trigger events, how to identify them, why you should use LinkedIn Sales Navigator, Owler, and industry newsletters, and most importantly, how deciphering the Why behind trigger events can give you a new perspective on things. To dig even deeper into this topic, watch our “4 Top Sales Triggers for Outreach Success” webinar with David Kreiger on demand.