December 09, 2024

The #1 Marketing Strategy to Build Your Business While Still Working Full-Time

9 minutes

Marketing your side hustle while working a 9-5 can feel overwhelming—but it doesn’t have to be. In this episode of Don’t Quit Your Job, Yet…, Mark Casto reveals the #1 marketing strategy that will help you grow your business without draining your time or energy. Whether you’re just starting or looking to refine your approach, this simple, effective strategy is perfect for busy side hustlers who want results without the stress.

What You’ll Learn in This Episode:

Why Marketing Overwhelm is Holding You Back

Why you don’t need to be on every platform.

The key to focusing your efforts for maximum impact.

Power Quote: "It’s not about working harder; it’s about connecting deeper."

The #1 Marketing Strategy: Content That Builds Relationships

How to choose ONE platform and master it before expanding.

The 3 types of content to post: Educate, Inspire, and Invite.

Power Quote: "People buy from people, not profiles."

The 80/20 Rule for Marketing Success

Spend 80% of your time engaging with your audience and 20% creating content.

Why engagement builds trust—and trust drives sales.

Pro Tip: Use small pockets of time (like your lunch break or commute) to engage with your audience.

Time-Saving Hacks for Busy Entrepreneurs

Batch your content in 1-2 hours per week to stay consistent.

Automate your posts and email sequences to save time.

Repurpose one piece of content into multiple formats.

How to Track and Double Down on What Works

Check your analytics weekly to see which strategies are driving results.

Do more of what’s working and let go of what’s not.

Power Quote: "Marketing isn’t about being the loudest voice; it’s about being the most consistent presence."

Key Takeaways:

You don’t need to do it all—focus on one platform and one strategy that connects with your audience.

Consistent engagement builds trust and drives sales faster than perfect content.

Simplify your marketing with automation, batching, and repurposing so you can focus on what matters most.

Resources Mentioned:

Free Masterclass: Click here to sign up for Mark’s proven system to grow your business while still working your 9-5.

Connect with Mark on Instagram: @markcasto_.

Next Week’s Episode:
Tune in next week for "The Art of Selling Without Feeling Slimy or Sleazy." If selling makes you uncomfortable, this episode will transform the way you think about sales and help you close more deals with confidence.

Follow & Subscribe:
Enjoyed this episode? Don’t forget to subscribe for more tips on growing your side hustle into a thriving business. And leave a review to help others discover Don’t Quit Your Job, Yet…!

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