Most brand leaders say they value transparency — but few truly live it. In this episode, Mark and Justin pull back the curtain on what honesty really looks like inside a CPG business — from your marketing claims to your retailer relationships to the way you work with your agency. They explain why every shortcut built on exaggeration eventually destroys credibility — and how facing hard truths can actually accelerate your growth, deepen partnerships, and open up surprising new opportunities. You'll learn: • Why all progress starts with the truth (and how to find it in your brand) • The #1 lie that kills credibility with retailers — and how to fix it • What happens when you're not honest with your agency or your team Listen now and discover why the most profitable brands are also the most transparent.