Google Ads are a fast way to reach potential dental patients—but only if you set them up correctly. This episode covers practical tactics to make your dental ads stand out, lower your costs, and attract more qualified new patients. Dive deeper in our source: how dentists can get better results from Google Ads.

Define Your Ideal Patient

Choose the Right Keywords

Write Compelling Ad Copy

Optimize Landing Pages

Track and Optimize Performance

Getting the most from Google Ads takes targeted strategy, clear messaging, and constant review. Apply these tips to lower costs, attract more patients, and grow your practice.

A special thanks to Dr. Fazeli of Discovery Children's Dentistry & Orthodontics in Carlsbad, CA, for providing input on this episode. 

Patient feedback is more than just reviews—it’s a powerful marketing tool. In this episode, we break down how to collect, analyze, and use patient feedback to drive practice improvement and win trust in your community. Learn more in our source: how to use patient feedback in your dental marketing.

Request Feedback Regularly

Encourage Public Reviews

Monitor and Respond to Feedback

Analyze Trends and Take Action

Leverage Positive Feedback in Marketing

Collecting—and acting on—feedback helps your practice improve, builds trust, and fuels your marketing with authentic patient success stories.

A special thanks to Dr. Megan Post, DDS of Decatur Dental Care in Decatur, GA for contributing to this episode. 

Selling a dental practice is a major milestone. This episode outlines the must-do steps before retirement to help ensure a profitable—and stress-free—transition. You'll get practical advice to maximize your practice’s value and prepare for a smooth sale. Full details are in our source: 10 steps before selling your dental practice.

Assess Your Practice Value

Clean Up Financials

Increase Practice Appeal

Plan for Tax Implications

Choose Professional Advisors

Prepare a Transition Plan

Preparation is vital when selling your practice. Take these ten steps to ensure you’re financially secure and that your legacy continues with the next owner.

Dental implant marketing requires focus and expertise. This episode explores practical strategies to attract patients who need implants and build a strong local reputation. You’ll learn actionable marketing tips to generate more qualified leads and grow your dental implant cases. Read the full guide for even more ideas: 7 strategies to generate dental implant patient leads.

Define Your Target Patient

Optimize Your Website for Implants

Invest in Local SEO and Paid Ads

Educate Through Content Marketing

Leverage Patient Reviews and Testimonials

Build Partnerships and Community Presence

Track Leads and Measure Results

A focused marketing approach helps you reach more implant patients and grow your cases. Apply these strategies to generate consistent leads and become your area’s trusted implant provider.

Retaining your current dental patients is critical for practice stability and growth. This episode explains simple, high-impact ways to improve patient retention—helping you deliver better service while maximizing practice revenue. Get all the details from our source: 15 strategies to increase your dental patient retention rate.

Communicate Proactively

Make Scheduling Easy

Personalize Patient Experience

Offer Membership or Loyalty Programs

Solicit and Act on Feedback

Train Staff for Consistency

Patient retention isn’t just about dental care; it’s about making patients feel valued at every step. Use these practical strategies to keep more patients coming back and recommending your practice.

Satisfied patients are more likely to refer friends and return for future care. In this episode, you'll learn how small, actionable changes in your dental office can create a better experience for every patient. We go over proven steps to keep patients happy and loyal. Get more insights from our source: ways to increase patient satisfaction at your dental office.

Improve Patient Communication

Streamline the Check-in Process

Focus on Comfort and Cleanliness

Gather and Act on Feedback

Train Your Team for Consistency

Delivering consistent, positive experiences is key to patient satisfaction and practice growth. Implement these simple strategies to build trust, loyalty, and referrals in your dental practice.

Efficient dental practices prioritize streamlined systems, effective communication, and excellent patient care. This approach not only saves time but also boosts profitability and patient satisfaction. If you’re wondering how to increase productivity in a dental office, implementing proven strategies can make a substantial difference. In this guide, we highlight 28 actionable tips to help your practice work smarter, not harder. For the full breakdown, visit: How to Increase the Productivity of Your Dental Practice .

Increasing productivity in your dental office requires a focus on improved workflows, better communication, and consistent upgrades to your technology and environment. By monitoring patient and team dynamics and making adjustments where needed, you can create a more efficient and enjoyable workplace. Implementing the steps above can help you optimize time and resources while enhancing patient satisfaction.

A landing page plays a critical role in the success of your Google Ads campaigns. For dentists, it’s essential to create a page that quickly grabs attention, delivers value, and drives conversions. But how do you make a high-converting landing page for a dental practice? This episode explains the must-have elements for a landing page that turns visitors into patients. Get more tips here: How to Make a High-Converting Landing Page for Your Google Ads Campaigns.

Every high-converting landing page is built with one primary goal in mind. For dental practices, that goal might be scheduling a consultation, booking an appointment, or downloading an offer like a free guide. Keep the page focused and avoid including unnecessary links or unrelated calls-to-action.

Patients often search for dental services on their phones. Ensure your landing page loads quickly, is easy to navigate on small screens, and has clickable buttons. A mobile-friendly layout improves user experience and can significantly boost conversions.

The headline is the first thing visitors see when they land on your page. Make it short, engaging, and benefit-focused. Example: “Get a Brighter Smile in Just One Visit!” A strong headline captures attention and encourages visitors to read more.

Images of your dental office, staff, or patient results (with consent) build trust and make your page more personable. Include visuals that align with the services you’re promoting. For example, if the page is for teeth whitening, show before-and-after images.

A well-designed CTA guides visitors to take the next step. Use phrases like "Schedule Your Appointment Now," "Call Today for a Free Consultation," or "Book Online." Place the CTA above the fold, so it’s easily visible without scrolling. Brightly colored buttons with simple language are most effective.

Positive reviews or testimonials from past patients provide social proof and build credibility. Add quotes or video reviews to show potential patients why others trust your practice.

If your campaign includes a discount or promotion, make it easy to find on the landing page. For instance, “Get $50 off your first appointment!” Adding urgency, like limited-time offers, can further boost conversions.

Keep your forms short and simple. Only ask for essential information, such as name, phone number, and preferred appointment time. Avoid overly complicated forms, as they discourage patients from completing them.

Track metrics like click-through rates, bounce rates, and conversions to measure your landing page's success. Test different headlines, images, or CTAs to see what resonates most with your audience.

To make a high-converting landing page for a dental practice, focus on simplicity, clarity, and mobile optimization. Keep the design clean and centered around one main action, backed by compelling content and strong visuals. By creating a user-friendly experience and testing results, dentists can turn more visitors into scheduled patients with ease.

Understanding the value of a dental practice is essential for dentists who are planning to sell, merge, or seek financing. But how do dental practice valuations work? A valuation determines the fair market value of a practice by factoring in financial data, patient metrics, and unique characteristics of the business. Learn key insights and methods used to value dental practices in our guide: How Dental Practice Valuations Work .

Dental practice valuations matter for several reasons. Practice owners need an accurate valuation to plan for selling, merging, estate succession, or even bringing in new partners. Buyers need valuations to compare practices and ensure they’re making a sound investment. An accurate valuation allows both parties to proceed with confidence.

Several methods are used to determine a practice’s value:

Each method has its strengths, but using multiple approaches can provide a clearer picture of true practice value.

Accurate valuations require an analysis of both tangible and intangible assets:

To conduct a proper valuation, dentists need to provide detailed records, including:

Valuation Costs and Accuracy

A dental practice valuation requires time and expertise. The cost typically ranges from $7,000 to $20,000, depending on the practice size and complexity. While some free estimates may exist, they often lack thorough analysis and accuracy. Investing in a quality valuation is worth the expense for peace of mind and informed decision-making.

Dental practice valuations involve analyzing financials, patient metrics, and market factors to determine fair market value. Understanding how valuations work helps dentists make informed decisions when planning to sell, merge, or grow their practice. By working with professionals and providing detailed records, dentists can feel confident in their valuation and its accuracy.

This is a guest blog post from Jared Ripplinger, CPA, MBA, CFP®, CVA, at CMP, Utah Accountants..